Google Offers SEO Tips for Librarians…and Lawyers and Law Firms.

Google recently published the inaugural issue of Google’s Newsletter for Librarians. While the newsletter was conceived at the 2005 ALA (American Library Association) conference and is targeted at librarians, the information contained within the newsletter is equally applicable to lawyers or law firms with web sites. In the newsletter, Google engineer Matt Cutts offers a primer on how Google crawls

Law Firm Marketing Lessons I Learned While on Jury Duty

Slow week at the courthouse. A lot of empty chairs in the jury assembly room. Thankfully, the court provided cubicles and free wireless internet access for people to do their work while waiting. A few weeks ago, I received a juror summons from the Santa Clara County Superior Court. Now, not too many people welcome the opportunity to serve on

Microsoft Local Live Unveils Shinier, Prettier Virtual Earth

Back in July, I compared Google Maps v. MSN Virtual Earth. Since then, Microsoft has refreshed their product and rebranded it as Microsoft Local Live. I guess Microsoft Local would sound too much like Yahoo! Local or Google Local. No better way to innovate and lead the industry than to add a “Live” tag to your logo. That really supercharges

New PEW/Internet Study – Search Engine Use Up Significantly – Local Search Increasing

Hi Friends, A new Pew Internet study shows that search engines are now being used by even more Americans. Here is a quick summary from the report. 60 million American adults are using search engines on a typical day. From June 2004 to September 2005 use of search engines on a typical day has risen from 30% to 41% of

Editors, Reporters, Conventional Media -> New Jobs Bloggers

Hi Friends, Stacy and I went to the The Stanford Daily alumni dinner tonight following another Stanford loss to Cal (congrats RS). Thanks to Elna Tymes, whose son Adrian was one of the programmers at FindLaw, did a great job putting together the dinner. As for the dinner talks, after going through the editorial and business metrics at the paper

Justia’s Little Sheba the Hug Pug on Monster.com

Hi Friends, Little Sheba the Hug Pug and Justia were written about on Monster.com as part of a Take Your Dog to Work article by Heidi LaFleche. Once again, Sheba was using her cuteness and connections to get Justia some attention, after all – It is her job :) But Sheba is not just in the office sleeping waiting for

Targeting Your Audience Through Search Engine Optimization

Does your law firm have a web presence? One that commands attention and attracts clients? If not, you may want to focus on improving your web site’s keyword selections, which encompasses the search terms that potential clients will use to locate your law firm’s web site. One form of keyword selection is focusing on the geographical location of your potential

Free Web Statistics with Google Analytics (formerly Urchin Hosted statistics)

Hi Friends, Google’s Urchin is now Google Analytics and… it is free! We have been using Urchin stats for ourselves, and our clients, even before the Urchin team was a part of Google, and it is Good. Now everyone can use it on their Web site (or client Web sites!). Any way, I am retagging up our Web site tonight

BlawgThink – Thursday & Friday November 11 & 12 – Blogs and SEO Talk

Hi Friends, I am going to be speaking on Search Engine Optimization and Blogs at LexThink‘s upcoming BlawgThink conference this Friday and Saturday (November 11 & 12). LexThink is run by Chief Thinking Officer Matthew Homann (who also has the [non]billable hour blog) and Futurist and Director of Innovation Dennis Kennedy (and you can read his blog here). You can

ABA Law Practice Management – Fall Meeting on Marketing and Technology

Hi Friends, I went to the ABA Law Practice Management Section’s Fall Meeting on Marketing and Technology in Philadelphia, and gave my 20 minute run through on search engine optimization (keywords, optimized home page, site map, title tags, links in open directory – you can read more in the Justia SEO Center or in this blog). Fran Musselman of Milbank,