LLRX.com - New Design is Live
Hi Friends,
The new LLRX.com Web site that we worked on for/with Sabrina Pacifici is now live. While it is primarily an editorial research Website, there is a section on law firm marketing, and a lot of tech tips that are useful marketers and lawyers alike. And, from a marketing perspective, Sabrina did change the colors and add in pictures to the home page :) There is more work left to do on it, but it is live. More information on LLRX is on our law review blog.
Peace,
Tim
:: Take It Easy, Eagles by the Eagles
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Pacific Northwest Meeting with LexBlog's Kevin O'Keefe
Hi Friends,
No trip to the great Northwest can take place without a meeting with the blog man himself, Lexblog CEO Kevin O'Keefe. Well this time we met up in Bellingham right in the middle of Dirty Dan Days in Fairhaven.
KOK found a parking space and then walked the walk to the Bellingham Fairhaven Boardwalk. And here are a few more pictures.
Kevin and me ...
... Kevin and Cicely ... and ...
A guy we met who makes frogs and birds out of shells he finds on the beach. Some of his frogs were in the movie "The Ring".
We had Coffee & Diet Pepsi at Village Books and then headed out to dinner at a nice restaurant. We talked a lot of blogging and little free case law. It will be a great future :) Next time I hope to check out LexBlog's new Seattle Offices!
Peace,
Tim
:: Even Flow, Ten by Pearl Jam
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Linuxfest Northwest
Hi Friends,
As part of our Bellingham recruitment trip we went to Linuxfest Northwest... to find Bellingham linux people and perl/python programmers.
Me with The Bird.
Google recruitment table :)
Second Life & Silicon Mechanics - the sponsors of... The Party.
The organizers table... While we were at the table some guy asked for a s-load of raffle tickets and then bought a 100. I wonder if he won... We got an EFF Fair Use bumper sticker.
Chuck Robinson, owner of Village Books, with Linux and Programming Books (Bellingham traveling note: Village Books is a great bookstore, stop by, you can have coffee on the second floor and look out over the bay like Kevin O'Keefe and I did later that day).
Cicely and her Mom and The Bird.
Peace,
Tim
:: Can't You Hear Me Knocking, Sticky Fingers by the Rolling Stones
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Fun in the Sun at the Western Washington University Career Fair
Hi Friends,
Cicely and I went to Bellingham and the Western Washington University Career Fair, and met a lot of great students and people who wanted to put up free case law :).
Cicely and Ocean View
We are also going to be hanging out this weekend at the Linuxfest Northwest and meet with LexBlog's Kevin O'Keefe. And the northwest weather is pretty good, not too cold, not too wet, and a little sun now and then :)
Peace,
Tim
More Photos on the extended entry.
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Tech Executive Blogs to Avoid Irrelevance
In H.P. Tries to Create Printers That Love the Web, the New York Times reported on this comment by Vyomesh I. Joshi, the Executive Vice President of HP's Imaging and Printing Group:
"Reluctantly, I am doing blogs," he told the employees at the companywide coffee talk. He said he needed to understand how they work. "Otherwise, we will be irrelevant."
So, how might blogs make HP irrelevant?
Blogs represent a new publishing model featuring high scalability and low distribution costs. In the "old" days, if your law firm wanted to send a periodic update to inform your clients about new legal developments, you had to print out the update, stuff it into an envelope, affix a mailing label to the envelope, run the envelope through the postage meter, and leave it for a postal worker to pick-up. This process is manageable if you have a handful of clients, but becomes increasingly more time-consuming as your base of clients expands.
Additionally, if you try to add some polish to your client updates, you might have to send your text and photos to a graphic designer, who will cobble the various articles and images together to create a professional-looking layout. You may also incur additional costs by having a printing company print the client updates on glossy paper.
But, blogs are different. Blogs represent a paperless, inkless, and postageless paradigm for communicating with your clients. You incur no additional distribution costs as more clients subscribe to your blog. Your articles can be as long as you want or as short as you want. You don't have to add an extra 100 words to fill some white space, or edit back an article to fit an arbitrary limit. You don't have to wait 2 months for the next issue to be mailed out or have your edits finalized in advance to meet the lead time of the designer or printer. Furthermore, your clients can easily share your updates with their colleagues. No more passing a paper newsletter around the office with a routing slip!
Best of all, lawyers that blog can reach new clients that are searching for expert commentary relevant to their legal needs. Blogs may someday make HP's present products irrelevant as law firms print less on their HP printers and use less HP toner, HP ink cartridges and HP paper. But, HP's pain is your gain. Law firms that embrace blogging may discover new marketing successes as they win over new clients and garner more work from existing ones.
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SF Giants Opening Day
Hi Friends,
I "skipped" work today and went to the SF Giants opener with Acendi Software CEO Charlie Moore (who took us all -- thanks!!!!), one of my many attorneys Ruben Sundeen, bike photographer Kent Williams and Acendi team members (others were also going to home openers :). Charlie used to work with my previous attorneys at Venture Law Group (now part of Heller Erhman) and worked with Yahoo! and others when they were just starting out. The Giants lost by a touchdown, but it was nice day to talk code and Acendi's new online forms service RocketLawyer.com, which allows users to create legal documents online. And I took a lot of Barry and Barry pictures (in the extended entry :)
Peace,
Tim
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