Legal Marketing & SEO Blog

Hi Friends,

Google's AdWords Keyword Tool now gives the search approximate monthly search volume for different keywords.

You can read more about this new feature on the Google AdWords Blog here.

And here are a few words and their approximate monthly search volume

4,090,000 Lawyer
7,480,000 Attorney
1,000,000 Law Firm

7,480,000 Legal
20,400,000 Law

Of course, as can be seen in the image above, Google gives additional suggested terms as well. Should be something fun for people to play with :)

Peace,

Tim

:: Space Cowboy, Brave New World by the Steve Miller Band

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Hi Friends,

We have released the first beta version of BlawgSearch.com for searching legal blogs... and our first alpha version of Blawgs.fm for searching legal podcasts and blog posts with audio or video media files attached.

BlawgSearch.com

Blawg Search. BlawgSearch.com allows legal researchers to search over a 1,000 editorially selected legal blogs. The database is updated throughout the day with new posts. BlawgSearch.com allows you to sort your search results by relevance or posting date, and you can subscribe to RSS feeds of your searches, to continuously track newly updated posts that match your search terms.

On the search front, we will be adding some advanced search functionality, as well as some other core functionality and features... but more on those when they are ready.

Blawg Directory. We also provide a directory of blawgs by subject category and locality (state and country) focus, as well links to other Blawg directories like Blawg.com's Blawg directory. This may be helpful in finding other legal blogs on a topic you are interested in. We are still fixing up the categories somewhat (Antitrust will be its own category soon :), but it is a pretty good start.

Blawg Rankings. Everyone loves rankings (except Michigan Football). We rank the blogs on a variety of factors, including how often a blog is clicked on in a search result or directory listing and the last post date (blogs with more recent posts are valued higher). Clicks from different parts of the site (eg top ranked blawgs on the home page, search results, blawg directory pages) are attributed different values. And there are some click spam protections built in. The overall system algorithm is still being fine tuned somewhat, but it seems to be working pretty well.

We still have 1000s of more legal blogs to check out in the weeks ahead. If you have or know of a legal subject matter blog you think should be included, please click here and fill out a form to suggest the blog. We are very focused of adding more blogs into the directory.

Blawgs.fm

While working on BlawgSearch.com, we noticed that we could tell from the RSS feeds when there were audio or video files. So we added some small icons to indicate there was a multimedia file, and then added a flash player so people could quickly listen to audio of a particular post right there in the search results. But on BlawgSearch.com, the audio or video files would only show up once in awhile in the search results*.

So we made Blawgs.fm, a new search interface for searching blawg posts with multimedia files. Blawgs.fm searches all of the posts that are included in BlawgSearch.com, but just returns those posts that have multimedia files attached to them.

In addition we have started a legal podcast/vidcast directory categorized by subject and locality, and a ranking of the podcasts (like BlawgSearch.com). The podcast directory only includes blogs that are either focused on providing multimedia content (like Coast to Coast) or primarily text based but have a substantial number of multimedia posts (like Evan Schaeffer's Legal Underground). If we were able to find a special podcast feed (like the Stark & Stark's New Jersey Law Blog's Podcast feed) we included that podcast feed in addition to the general blog feed.

But again, not all of the search results will be from blogs that are in this podcast directory. The search will have results from blogs that might not be podcast blogs, but have a multimedia post or two.

And like the BlawgSearch.com, we are also looking for more legal Podcasts to add into the directory. So if you have a legal Podcast you like us to add please click here on the Podcast and fill out the Podcast suggestion form.

Ok... that is it for now. We will announce some more features in the near future...

Peace - Tim

* We will include the media search only functionality into the advanced search options of BlawgSearch.com as well, but we thought it would be nice if there was site that just searched multimedia files from the get-go, and thus Blawgs.FM is being launched as a separate site.

:: These Are Days, Our Time in Eden by the 10,000 Maniacs

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Hi Friends,

I would comment on Larry Bodine's (in)experience with Macs (see Don't Sit Under the Apple Tree). But LexBlog's Kevin O'Keefe (a Mac User) just sent me a post from Wil Shipley's blog that pretty much covers the Mac side.

And for more fun... read the MacLaw group posts that have been coming through... and read Larry's blog where he has put up some of the "thoughts and suggestions" himself.

But from a pure marketing standpoint... there is no faster way to get your name known by the technology community at large than to attack the Mac. Larry is now "famouser" and he knows it :).

From Justia's standpoint... we just bought another loaded MacBook Pro and 30 inch monitor for our new programmer. And we will be running Windows XP on the same computer... for testing purposes only.

And now taking a page (or partial post) out of my personal Law Blog of Fun... here are couple of GooTube videos to express some thoughts...

Peace - Tim

And on a side Seattle note... what a great Seahawks win on Sunday. It made my NFL.com Internet radio subscription worthwhile for the whole year.

:: Bet You Look Good On the Dancefloor, Whatever People Say I Am, That's What I'm Not by the Arctic Monkeys

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Hi Friends,

Another day, more free Google stuff. Google today formally released their free hosted domain services for business (you can read the press release and the Wall Street Journal Article). It includes email and Website tools for your domain, as well as a calendar and chat services. We were in the beta last May for testing Google's GMail for our Justice.PRO domain and it has worked well. We got a 100 2GB justice.pro email accounts for the great price of .... FREE :).

The new free service Google has just added is a Web site development tool for your domain. This is similar to their Google Pages application, but now you can use your own domain for your site. We made a business site for Little Sheba and Rio Bravo. Links to t-shirts and mugs will be included later this week :)

You can visit Sheba's and Rio's site by visiting Peace.Justice.PRO

Stacy and I did a presentation at the National Bar Association a few weeks ago on free marketing services, and will start posting that information in the next few days, contrasting in particular Microsoft's Office Live offerings with those from Google.

Peace - Tim

:: Beautiful, The Forgotten Arm by Aimee Mann

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Hi Friends,

Google came out with their free Web sites (Google Pages) last week. I was playing around with it (see Sheba's GooglePages Web Site) and it seems pretty nice. The Page Creator is page by page focused, and your subdomain (tstanley.GooglePages.com) will be based on your Google Gmail address (tstanley at gmail.com) leading to possible spam.

Natalie Jost has a nice run through and tutorial on using Google Pages on her own Google Pages Web site NatalieJost.GooglePages.com. Anyway check out Natalie's GooglePages site, it is excellent.

More free stuff from Google... always good.

Peace - Tim

And of course law firms can make free law firm focused Web sites at freedom.justia.com (for an example see Antony Cermanaro's business law site).

:: Coast to Coast PodCast, from the Legal Talk Network

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Yesterday, Chris Fontes, the Senior Director of Strategic Marketing at FindLaw, notified law firms that FindLaw was shutting down their law firm web sites. In his e-mail, Fontes explained,

"For the last several years, FindLaw has been hosting a Web site for you at no charge.... Because of technical and business constraints, we are no longer able to provide this service. We are writing to inform you that this site will be removed from our servers on August 1, 2005."

Since you only have 2 1/2 weeks to find a new online home for your law firm, here's a checklist on how to smoothly handle your web site eviction.

1. Make a Back-Up Copy of All the Content on Your Web Site. Building a new web site takes time. You need a paragraph to describe your law firm. Another paragraph covering your own experience and achievements. You may also want to display some articles that you have authored just to showcase your knowledge and areas of expertise. Preparing all these elements for a web site can be a time consuming. However, if you've already done it once before, you should take full advantage of your prior work. Either copy and paste the content from your FindLaw FirmSite to a Microsoft Word document, or save each individual web page (control-S) from the web browser itself. Now you can refer to your web site even after FindLaw evicts all the free law firm web sites from their servers.
   
   
2. Sign-Up for a New Search Engine Optimized Law Firm Web Site. Justia offers Free Search Engine Optimized Web Sites for lawyers or law firms. Their free package includes:
   • Template Web Design
   • Search Engine Optimized Pages, covering one practice area, one city and one state
   • Firm Home Page
   • Firm Profile Page
   • Firm Location Page
   • Practice Area Profiles
   • Attorney Profiles
   • Web Resources Page
   • Legal Articles Section
   • W3C Web Standards Design & Layout
   • U.S. 508 and W3C's Web Accessibility Guidelines

1. Set-Up Your New Justia Law Firm Web Site. Law firms that have an existing web site really have an advantage here. By copying-and-pasting their content from their old site to their new one, law firms can quickly launch their new online presence. Here's an actual free web site built by one of Justia's clients:

Does your existing free (or even paid) web site appear as stylish as the one above? With free web building tools and free web site designs, Justia offers FindLaw's Firm Site clients an easy migration path to a new search engine optimized law firm web site from Justia. Start building your new search engine optimized web site today by visiting http://freedom.justia.com/.

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Competitive Intelligence for Transactional Lawyers

Venture Capital

45. Yahoo! - Venture Capital. Offers venture capital news. As I've discussed in a prior tip, you can even set-up a customized news feed to target a specific venture capital firm. For example, here's an RSS news feed for Draper Fisher Jurvetson.
46. MoneyTree Survey Report. PricewaterhouseCoopers compiles a quarterly study of venture capital investment activity in the United States.
47. BusinessWeek Online - Deal Flow. BusinessWeek blog on venture capital and startups. Also available by RSS.

Mergers & Acquisitions

48. Yahoo! - Mergers & Acquisitions. M&A news feed.
49. CNNMoney - M&A Databank. Features reports on recent M&A deals, including transaction details and information on the target and acquiror.
50. BNET - Mergers and Acquisitions. Features RSS feed of mergers and acquisitions updates. BNET also provides an RSS feed for mergers and acquisitions white papers.
51. Onecle - Mergers Agreements. Features mergers and acquisitions agreements that were disclosed in SEC filings.

Initial Public Offerings

51. MSN Money - IPO Center Offers IPO filings, highlights and news.
52. Yahoo! IPOs Features latest IPO pricings, filings, withdrawals and news.
53. Hoover's Online - IPO Central Features IPO filings, calendar and more.

Think Globally, Act Globally

Despite the election-year demagoguery over outsourcing and Benedict Arnold CEOs, the wave of globalization has continued unabated. As companies continue to augment their existing workforce with lower-cost help from overseas, law firms are frequently needed to help their clients deal with legal, business and compliance issues in an international marketplace. Here are some resources to help you keep in touch with your overseas branches or clients.

54. Yahoo! - International News. Features financial news.
55. CNN/Money - World Business. Features international business news. CNN.com International - Business News also offers international business news with different stories than the CNN/Money web site. Here's an RSS feed for CNNMoney - News/International
56. Yahoo! - European Business & Economy. Features an RSS feed of European business news.
57. BBC News - Business. Features international business news, as well as an RSS feed.
58. International Herald Tribune - Business. Features international business news, as well as an RSS feed.

WaRSSington DC

A few years ago, the Supreme Court finally joined the other branches of the US Government with their own web site, which was a big breakthrough for that conservative institution. Nowadays, government web sites are more or less taken for granted. The latest technological push is towards implementing RSS feeds for press releases or other government announcements. Can't wait until the Supreme Court starts offering an RSS feed for court opinions. Until then, here are some teasers to whet your appetite.

59. U.S. Food and Drug Administration Features RSS News Feeds from the FDA and the Center for Devices and Radiological Health (CDRH). Includes feeds for CDRH Recently Approved Devices, FDA Talk Papers, FDA Recalls, Withdrawals and Alerts.
60. U.S. District Court - Eastern District of New York This court offers an RSS feed for judgments, orders and complaints. I hope this is a preview of things to come for all courts. However, you need a PACER account to view the underlying documents. Also, for some reason, this feed isn't working with My Yahoo right now.

For more US Government RSS feeds, be sure to read Robert Ambrogi's LawSites, in which he recently introduced us to FirstGov's U.S. Government RSS Library. Thanks for the tip!

This completes the Justia Free Sixty. I hope this resource was useful for all of you. We will be creating a new law firm competitive intelligence web site that includes all of these resources, as well as other useful sites that didn't make the original list.

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If you have been following Justia's Free Sixty: 60 Essential Free Law Firm Competitive Intelligence Resource, by now, you should have realized that I love My Yahoo, RSS feeds and inside competitive intelligence. Previously, I had written about using job listings and material contracts from SEC filings for competitive intelligence analysis. Today, I will share with you another great web site with tons of inside competitive intelligence.

Have you ever scoured a competitor's web site to look for product or personnel information? As companies have grown wise to this practice, they've increasingly restricted the amount of information that is being publicly disclosed on their corporate web sites. Even some law firms had adopted this practice and have removed their associates from the firm's web site to deter recruiters from poaching their human assets. However, there is a way around this corporate firewall.

40. LinkedIn. A while back, social networking web sites were the latest fad. A number of them sprouted up for various purposes: career advancement, business networking, dating, etc. LinkedIn falls into the business category and offers registered members access to a network of business contacts. The basic premise of LinkedIn is that each member has a list of trusted friends, who are members. In turn, each of your friends will also have a list of trusted friends, who are members as well. So, when you are looking for a person with a particular interest or skill set, LinkedIn will match you with your friends or friends of your friends who meet your criteria.
    
    Now, for the inside competitive intelligence. Because each LInkedIn member may also provide a resumé, you can view all contacts from a certain company to see what products their employees are working on. LinkedIn will also tell you if your proposed contact is open to employment opportunities elsewhere.
41. Greedy Associates Board. The Greedy board is the destination for those seeking the latest law firm gossip and rumors. Associates on this board frequently talk about law firm culture, salaries and other issues.
42. U.S. Patent and Trademark Office. Here's a 2-for-1 deal. Patent filings are another source of inside competitive intelligence. See what products your competitors have in their pipeline. You can also visit the web site of the European Patent Office to see what folks are filing across the Atlantic. And, I won't even count this one as part of the free 60 law firm competitive intelligence resources.
43. FreshPatents.com. FreshPatents.com offers an RSS feed of "patent application highlights." Of course, this is not a complete feed of all patent applications, just those that are "popular, interesting, innovative, weird and/or kooky"— whatever that means.
44. Moreover Technologies - IP and Patents News. Moreover Technologies offers an RSS feed on intellectual property and patents news. If you want something more targeted, you can always set-up a customized IP news feed based on targeted IP keywords using Yahoo News.

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Last month, I had written about GoogSpy in I Spy Competitive Intelligence for Law Firm Marketing Consultants. At the time, I had reviewed GoogSpy's features without offering some insight on how you can use their data in your strategic planning. Let me share some of my ideas now.

25. GoogSpy. GoogSpy offers a tremendously powerful strategic intelligence tool. The Ranks in the Top 10 on these Search Terms section tells you where a web site currently ranks for certain keywords. So, instead of manually entering keywords into Google to see how your web site or a competitor's web site ranks, a simple search using GoogSpy takes care of this tedious task. Another advantage of using GoogSpy is that you may discover that your web site is ranking highly for certain keywords that you did not intend to target. The disadvantage of using GoogSpy is that its data set is not complete. So, not all web sites or keyword combinations appear in the GoogSpy database. You may also consider optimizing portions of your own site to capture your competitor's higher ranking keywords. Just be careful that you don't end up de-optimizing your site for your existing keywords in the process.
    
    The Pays for these Google Adwords section tells you which keywords are valuable to a web site—at least valuable enough that the web site is willing to part with cash in order to buy that traffic stream. Now you know where your competition's product focus and attention resides and what audience they are targeting. How you choose to respond is up to you.

My Yahoo—Your Legal Desktop

The reason why I'm a huge fan of My Yahoo—besides the fact that it is free—is because My Yahoo truly allows me to customize my legal desktop. At this point, you may be scratching your head and wondering, "When did Yahoo become a legal portal?" And, you are right. Yahoo is not a legal portal or a medical portal or a venture capital portal. However, My Yahoo does offer such a customizable system that I can configure the content to be focused on any topic that I want, whether that is law, medicine or even venture capital. Furthermore, I'm not locked into just using their proprietary content sets. So long as a third-party web site offers an RSS feed, I can incorporate that feed into my legal desktop.

Legal News

A number of free legal news sites are available. I've also provided a button so that you can easily add their RSS feeds, if available, to My Yahoo.

26. bizjournals.com - Legal Services Features news about the legal services industry from local business journals.
27. JURIST - Legal News and Research. JURIST offers separate RSS feeds for legal news, legal documents, and videos. I've provided a link to add the legal news RSS feed to My Yahoo.
28. Law.com. Features legal news and information.
29. LexisNexis Mealey Publications - Legal News via RSS. LexisNexis offers free (gasp!) RSS feeds for legal news. They also provide individual feeds for different practice areas, including insurance, products liability, litigation, intellectual property and more. While reading the news headlines and summaries is free, you do need a paid subscription to view the full-text of any articles or cases.
30. Moreover Technologies - Law News.
31. Virtual Chase Features RSS feed of current news. From Ballard Spahr Andrews & Ingersoll LLP.
32. Yahoo! News - Full Coverage. Yahoo offers news stories, feature articles, opinions & editorials and related web sites on Personal Bankruptcy Law, Corporate Governance, Intellectual Property and Labor & Workplace. While Yahoo does not offer pre-set RSS feeds for these topics, you can set-up a custom RSS news feed. Yahoo does offer a Supreme Court RSS feed though.
33. CNN - Law Center. CNN also has a Supreme Court News page, but no RSS feed for Supreme Court news only.
34. NPR - Legal Affairs. NPR provides RSS feeds of law-related radio programs.
35. Jaffe Legal News Service - Law Firm News. Offers RSS feeds for top stories , law firm news and breaking news .
36. C-SPAN - America and the Courts. Features videos from recent programs, court documents, news and more.
37. Online NewsHour - Supreme Court Watch. Watch segments from NewsHour with Jim Lehrer online.

Lawyer Blogs

Of course, fellow lawyers are also great sources for legal news, especially if they blog. Here are two examples. One covers the U.S. Supreme Court and the other covers New Jersey law.

38. SCOTUSblog. Commentary and news on the U.S. Supreme Court. From Goldstein & Howe, P.C.
39. New Jersey Law Blog. Provides timely information on recently published court decisions, enacted legislation and news which impact businesses in New Jersey. From Stark & Stark.

Remember, if you can't find a relevant RSS feed, you can always create it. I've just come across an even easier way to create RSS news feeds on Yahoo. Start from the Yahoo! Search page and enter your keywords. I entered "California Supreme Court." The News Stories column on the left-hand side displays matching news stories. On the right-hand side, there is an Add your news search to My Yahoo link and button. Clicking on either will add the RSS feed to My Yahoo.

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What is actionable intelligence? For strategic planners, actionable intelligence means insight into the future business plans of a competitor. Imagine being able to see your competitor's product road map months or even years before their product is ready for release. During this period, you have time to properly assess the competitive threat and defend your business kingdom accordingly by widening your competitive moat or erecting higher barriers to entry. However, there's a big difference between offering buzzwords and offering solutions. Unless you have an insider working for you, how will your law firm get its hands on actionable intelligence?

12. Yahoo! HotJobs. Many people visit employment web sites to explore new career opportunities. And, that's how employers and recruiters would like you to use them. However, savvy strategists have long realized that job listings provide a trove of actionable intelligence regarding a competitor's future plans. What projects are your competitors staffing for? Which companies are developing products similar to yours? Yahoo! HotJobs knows, and it'll even compile an RSS feed of the results for you. I guess you do have an insider working for you after all.
13. Work.com. Like Yahoo! HotJobs, Work.com also offers an RSS feed of job search listings. However, you have to copy and paste the URL instead of having a handy button to just add the feed to My Yahoo. You can experiment with targeting a specific company, combining a company name with a job title, or even focusing on a unique set of keywords specifically relevant to your own products.

Industries

If your practice is focused on serving a particular industry, staying up-to-date on industry trends and challenges could not be simpler.

14. Yahoo! - Industry Center. For background research, Yahoo covers industry news, statistics and profiles, as well as top performing companies within the industry. Yahoo also provides an earnings calendar to track upcoming events.
15. bizjournals.com - Industries & Communities. bizjournals.com aggregates news articles by industry from different local business journals. They even offer a My Industries custom page where they will display news headlines from industries you have selected.
16. MSN Money - News by Industry. MSN offers a basic news feed of industry news.

RSS Feeds

17. BNET - White Papers RSS Feeds by Job Function and Industry. BNET offers white papers that span a broad range of job functions and industries. This is another great resource that you can feed into My Yahoo. You have to register in order to read the white papers though.
18. Moreover Technologies - Free RSS News Feeds Listing. Moreover offers news feeds by industry.
19. bizjournals.com - RSS Feeds. bizjournals.com also offers RSS feeds of local news and industry news. They've conveniently included an Add to My Yahoo link to simplify the process of adding content to your My Yahoo page.

On this page, I'm tracking jobs that include the keyword section 508, commercial real estate development white papers, consumer non-durable news, Atlanta local business news, and accounting and consulting headlines. You can customize your My Yahoo page to match your industry, location, and competitors too.

Most Favored Nation

When you are preparing to structure a major transaction, you would really like to know what terms your negotiating partner has offered other parties before. This time, you can't count on the HR Director to post actionable intelligence online to tip you off. You need a different insider.

20. SEC - EDGAR Company Search. The U.S. Securities and Exchange Commission offers real-time filings by company name, ticker symbol, location, and SIC Code.
21. Onecle- Sample Contracts and Business Forms. Onecle has compiled a database of material contracts extracted from SEC filings. This collection is both searchable and browsable, and includes employment agreements, services agreements, license agreements, manufacturing agreements, severance agreements and more. This is the insider source for corporate contracts and other actionable intelligence.
22. PwC - EdgarScan PricewaterhouseCoopers offers a different twist on SEC filings. Their focus is on financial data, which they've extracted and may be displayed as an MS Excel spreadsheet or as a chart.
23. SEC Info. SEC Info offer yet another spin on SEC filings. This site includes both SEC EDGAR and CSA SEDAR securities filings, and also includes SEC-deleted filings. Why would a company request that the SEC delete a filing? Because there was either an error in the filing or the company inadvertently disclosed something that it now wishes to redact. So, even when the SEC deleted a copy of a filing from its own site, you may be able to find an archival copy on SEC Info.

RSS Feeds

24. EDGAR Index - Free RSS Feed Filing Alerts. EDGAR Index offers filing alerts for IPOs, quarterly reports, annual reports and insider trading.

Well, this concludes today's edition of the Justia Free Sixty: 60 Essential Free Actionable Intelligence Resources for Your Law Firm. I hope the web sites that I shared with you will prove useful in your practice. Stay tuned because I have 36 more law firm actionable intelligence tips on the way.

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In a previous post, I had written about setting up a custom RSS news feed through Yahoo News. I'll lead you through the set-up process since it isn't entirely intuitive.

Starting at the Yahoo! News - RSS page, scroll down until you reach the Create your own RSS news feeds field. In the snapshot below, I've highlighted it in yellow to help you locate it.

In the search field, enter the keywords for matching news articles you wish to retrieve. I've entered age discrimination in employment act in my example. Clicking on the search button then takes me to an XML data page. Copy the entire URL of this XML data page from the address bar.

Return to My Yahoo!