New PEW/Internet Study - Search Engine Use Up Significantly - Local Search Increasing
Hi Friends,
A new Pew Internet study shows that search engines are now being used by even more Americans. Here is a quick summary from the report.
60 million American adults are using search engines on a typical day.
From June 2004 to September 2005 use of search engines on a typical day has risen from 30% to 41% of the internet-using population and the number using search engines on an average day jumped from 38 million to 59 million
91% of all internet users had ever sent or receive email 90% of internet users had used search engines.
The latest data from comScore show that Google was the most heavily used search engine in October 2005 with 89.8 million unique visitors, followed by Yahoo! Search (68 million unique visitors), MSN Search (49.7 million unique visitors), Ask Jeeves (43.7 million unique visitors), and AOL Search (36.1 million unique visitors). Yahoo! Local had 20 million unique users (although these users likely had a large overlap with the unique users using Yahoo! Search itself). Note: AOL uses the Google search engine, effectively making Google accountable for 139.5. And the AskJeeves number seems too high relative to the other numbers being given for Google, Yahoo! Search and MSN Search.
comScore data has been tracking local searches that include geographically distinct places. These searches involve "local qualifiers" - or search terms including specific items such as ZIP codes, telephone numbers and street addresses. According to comScore in August of 2005 there were over 447 million local searches on the major search engines, with Google accounting for over 195 million of the searches with locality terms.
There is much more information in the report itself (Yellow Page searches, user demographics etc..). You can click here to the summary page for the report and then download the pdf file from that page.
Peace - Tim
:: I've Been a Long Time Leaving (But I'll Be a Long Time Gone), Dreaming My Dreams by Waylon Jennings
Permalink | Email This Post
Bookmark:
Search Post in Google | MSN | Yahoo! | Google Blog Search | Technorati Blog Search
Justia Legal Web Site Design - Justia Lawyer Blog Design
Overture's Ted Meisel says MSN will probably not to renew deal with Overture for search ads
Hi Friends,
Ted Meisel, who runs Yahoo!'s Overture Services (as well as being a lawyer from Stanford :) told Adweek that he expects Microsoft not to renew their deal with Overture to supply search ads to MSN. The current deal runs through June 2006.
This is not really a surprise, as Microsoft has been hiring many people of late to focus on a paid search product for the new MSN Search. And in the brand arena, Yahoo!'s Overture, division is changing its name to Yahoo! Search Marketing Solutions. Having the Yahoo! brand selling paid search placement on MSN would not be good for Microsoft, although Yahoo! would probably have maintained the Overture brand longer had they been able to renew the Overture - MSN deal.
For those with a lot of $ to spend MSN is already selling search related ads directly to clients who spend more than $75,000 per year with their MSN Featured Sites product. And for a few million a year, you can probably get your link on the MSN home page (it looks like the lawyer directory link space has opened up).
In any case, for most firms it will just lead to one more setup of search terms for search advertisers, and one more system to track. Hopefully MSN will design their paid search fulfillment system to be like Google's AdWords, and not Overture's user unfriendly system. Better still would be for Overture to change their fulfillment system to be more like Google's AdWords. But more on that when I compare Google and Overture services in a later how-to post...
Peace - Tim
:: Turn to Stone, So What by Joe Walsh
Permalink | Email This Post
Bookmark:
Search Post in Google | MSN | Yahoo! | Google Blog Search | Technorati Blog Search
Justia Legal Web Site Design - Justia Lawyer Blog Design
Kanoodle launches LocalTarget for text ad placement on city and locality focused Web sites
Hi Friends,
Kanoodle launched LocalTarget for targeting of text links on content pages of city and locality focused Web sites today.
Kanoodle places the text ads on a network of their partners' Web sites that are targeted towards specific localities and cities (this is not the same as Google and Overture's individual page specific content ad placement).
Thus with Kanoodle, if you wanted to target a Chicago audience, your text ad would show up on Chicago related or focused Web sites.
My experience with Kanoodle has not been positive. The Kanoodle leads that clicked on my Kanoodle ads just did not convert, or in fact do much of anything on my Web site, other than click over to the landing page and leave (others have had similar experiences). This is in sharp contrast to Google AdWords and Overture, where we have gotten much better results.
Before advertising with Kanoodle's LocalTarget, I would look at Kannodle's partner sites for your particular locality, and then start with a low bid while measuring the results (conversions/page views/repeat visits) of each click over. But before spending your marketing dollars on Kanoodle, make sure you have local Google and Overture campaigns set up and running. Then spend on Kanoodle or other pay per click marketers (eg FindWhat), maybe they will work for you, they did not work for us.
Peace - Tim
Justia Product Marketing Message : We offer Google and Overture local campaigns as part of our Justia Web Pro and Justia Practice Pro Web site packages. This includes setup of keywords and phrases, locality settings, ad text and landing pages. Four (4) Google and Overture practice-area/locality setups are included at no extra charge with these packages [ see Justia Web Site Pricing ]. Our focus is to get your pay per click ad quality user views that lead to quality user clicks, allowing you to maximize the ROI of your online marketing budget.
:: Count On Me, Earth by Jefferson Starship
Permalink | Email This Post
Bookmark:
Search Post in Google | MSN | Yahoo! | Google Blog Search | Technorati Blog Search
Justia Legal Web Site Design - Justia Lawyer Blog Design
Become.com goes into live Beta
Hi Friends,
From the founders, product marketers and programmers of MySimon and Wisenut and an AltaVista product martketer/programmer, comes... Become.com - a search engine focused on commercial products and services. Become.com is now live for beta testing.
This is the first version of their search engine, so expect many improvements over time. The interface is very clean. Certainly one to watch.
Peace - Tim
Permalink | Email This Post
Bookmark:
Search Post in Google | MSN | Yahoo! | Google Blog Search | Technorati Blog Search
Justia Legal Web Site Design - Justia Lawyer Blog Design
Welcome to the Justia Legal Marketing Blog
Hi Friends,
Welcome to Justia's Legal SEO Blog. On this blog we will comment on the Internet and legal marketing industries, as well as introduce new Justia features and services.
We would like to thank Kevin O'Keefe of LexBlog for helping us set up our own Marketing Blog.
Have a great day!
Peace,
Tim
Permalink | Email This Post
Bookmark:
Search Post in Google | MSN | Yahoo! | Google Blog Search | Technorati Blog Search
Justia Legal Web Site Design - Justia Lawyer Blog Design
