Category Archives: Legal Marketing

I Don’t Always Design Websites, but When I Do . . .

‘Art’ is not new, ‘Design’ is not new, but Website Design is, mainly because the Web itself is relatively new. While theoretically in existence as early as the 1940s, it was established in reality in 1990. At that time, design had very little to do with Web pages, information was king, and the Web was all about pure text communication.

Back to the Basics: Why Quality Blog Content Matters

As cliché as it sounds, “content is king.” It goes without saying that content is one of the key elements in creating an effective and well-optimized legal blog. However, with the internet being an open forum that allows all forms of content—some quality, some not—the search engines have attempted to become smarter. When users search the web, the search engines

Spell Check is Your Friend: Why It is Important to Check Your Posts for Typos

These days, more attorneys are appreciating the value and benefits of publishing a legal blog. Blogging helps lawyers share their industry knowledge, analysis and commentary. It also grants them recognition as a contributor to the greater legal blogging community. As a result, new blogs pop up nearly everyday in Google search results. On the plus side, the emergence of new,

How to Write Effective Legal Blog Post Titles

Legal bloggers commonly put a lot of time and effort into writing insightful posts full of great commentary and analysis, but then they quickly write a short blog post title as an afterthought. As a result, they are passing up a great opportunity to improve the quality of the blog. In this post, I’ll explain why legal bloggers should care

ABA Law Firm Marketing Strategies Conference – Spread the Word – November 8-9, 2011

The ABA Law Practice Management Section will host its two-day Law Firm Marketing Strategies Conference in Philadelphia this year on November 8th and 9th. The conference offers attendees an opportunity to learn about law firm marketing, including new and emerging topics, as well as best practices in legal marketing for lawyers and law firms. Highlights of the conference include keynote

What Lawyers Can Learn From Steve Jobs

At Justia, we mourn the passing of Apple co-founder Steve Jobs, a technical genius, marketing wizard, and superstar par excellence. Most lawyers are familiar with at least a few Apple products. They play with them outside of work, and may be fortunate enough to use them in their practice. Law firms can learn a thing or two from Apple:

Ten Tips For Leaving a Lasting First Impression When Answering the Phone

Even in the age of internet marketing, the phone remains one of the most important tools for communicating with clients. Whether a new client is calling for the first time to schedule an initial appointment or an existing client is calling to check on the status of a case, how your firm responds to callers speaks volumes about the professionalism

Medical Justice, or Doctored Reviews?

The High Tech Law Institute at Santa Clara University and the Samuelson Law, Technology, and Public Policy Institute at UC Berkeley School of Law have teamed up on a new site, DoctoredReviews.com. The site was formed to provide consumers with information about medical contracts that purport to censor or prevent negative patient reviews online. If you have been presented with

Lawyers, Law Firms and Twitter – Oh My!

Happy New Year to all our Justia friends! As Courtney wrote in her year-end review, one of the big trends of 2010 was the emergence of social media and its integration into the work of legal professionals. While I’m sure many of our readers may already have a blog, a Facebook page, LinkedIn Profile or Twitter account (to name but