Justia Premium Members can now see how often visitors have viewed their profile and listings on the Justia and Legal Information Institute lawyer directories and legal portals. This new web traffic report tracks the number of profile impressions and page views that lawyers receive across the Justia and LII properties.

One of the best investments a law firm can make is in high-quality, original, focused content for their website. Content not only drives SEO, but it is also crucial for attracting and retaining readers, and for converting those readers into clients. Justia CEO Tim Stanley offers insight on how to write high-quality content, and he discusses the importance of having that content also be both original (non-duplicative) and focused.

Legal ethics rules in a majority of states now require attorneys to become and remain familiar with technologies that affect their practices. However, the broad wording of the applicable rules and the constantly evolving world of technology may lead some in the legal profession to wonder what these rules actually mean for them. Fortunately, states across the country have begun to provide more specific guidance as to what these ethical duties entail, giving lawyers specific examples that may apply directly or analogously to the technologies they use every day.

2016 was an eventful year in online marketing, and 2017 promises to introduce even more changes. From real-time Google filter updates to how search engines handled the indexing of fake news sites, we take a look back at the landscape of SEO last year and offer thoughts on what to expect in 2017.

Search engines have long tried to extrapolate meaning from the content of your web pages. While they have gotten pretty good at it, it is easier for them if you can be explicit in the meaning of your content. The best way to do that is by using structured data. In this post we explain what Structured Data is, and how you can implement it in your content.

The State Bar of California Standing Committee on Professional Responsibility and Conduct recently reaffirmed its position on attorneys’ duty of confidentiality toward their clients. In an advisory opinion, the Committee reiterated that lawyers may not disclose information, especially embarrassing information, acquired during the course of representing a client, even if that information is otherwise publicly available.

Today, Google introduced Google Assistant, a voice-activated personal assistant, joining Apple (Siri), Microsoft (Cortana), and Amazon (Alexa) in the battle for the best digital assistant. At first glance, Google Assistant boasts some advantages and a few possible disadvantages with respect to its competitors. Learn how to access Google Assistant now, and discover how this newest digital assistant might affect your SEO in ways that others haven’t done.

The American Bar Association periodically publishes a document that describes legal marketing rules for every state, detailing how they deviate from the corresponding ABA Model Rule. This document covers everything from restrictions on client testimonials to required language related to certain fees. Some of these rules may be particularly relevant in the realm of Internet legal marketing, so we highlight a few of these for you.