One of the best investments a law firm can make is in high-quality, original, focused content for their website. Content not only drives SEO, but it is also crucial for attracting and retaining readers, and for converting those readers into clients. Justia CEO Tim Stanley offers insight on how to write high-quality content, and he discusses the importance of having that content also be both original (non-duplicative) and focused.
Including a high-quality photo of yourself and your team on your law firm website can help instill a sense of trust and encourage visitors to contact you. Follow these photo tips to ensure that your website is working to convert your visitors to quality leads.
Google's Accelerated Mobile Pages project has continued its forward momentum over the last year, and as such the time has come to review the changes to the platform in that time. With new features, new partners, and updates to existing features, AMP isn't going away anytime soon.
The Legal Talk Network just launched a new show about the First Amendment called "Make No Law," created by Popehat founder Ken White. The show will provide a dynamic narrative of our nation's freedom of speech, complete with voice acting, actual audio snippets from Supreme Court cases, and a bit of theatrics.
There are many communication options beyond traditional office memos, email, and telephones. In a previous post, we discussed instant message services, which have certain advantages and disadvantages for professional teams. In this post, we compare several team-based chat applications that are specifically designed to facilitate communication within and among teams in organizations of various sizes. We review a few of the most popular, and most feature-rich applications in this category and describe the pros and cons of each.
This week Google announced a ranking algorithm update dubbed the "Speed Update" that will affect mobile search results starting in July 2018. In this post we break down the details of Google's announcement explaining what we can expect from this update, and what it will not affect.
The year 2017 brought many changes in the world of search engine optimization (SEO) and online marketing. In particular, law firms should take note of the push toward HTTPS, the importance of using structured data and accelerated mobile pages (AMP), and changes to local search and Google My Business. It is imperative that you or your marketing consultant stay abreast of these and other marketing trends so that you don't fall behind.
LinkedIn is the most popular social network among lawyers, according to the ABA 2016 Legal Technology Survey Report. As a lawyer, you can benefit from LinkedIn in many ways. In this post, we are going to show you how to build a powerful LinkedIn profile. An optimized LinkedIn profile can significantly increase the number of profile views you receive.
The Justia Lawyer Directory is newly redesigned to better showcase premium placements! For each of your gold placements, you can now create a custom tagline (up to 80 characters) and description (up to 220 characters) to help your profile stand out. Leverage the power of our high-traffic lawyer directory to help you get quality leads and grow your business.
Brick-and-mortar businesses should leverage the power of Google My Business (GMB) when seeking to attract and retain clients. When over 80 percent of consumers on mobile devices use search engines to find information about local business, it is imperative that business owners understand how GMB can help them reach and interact with potential clients. Justia’s SEO specialists describe five ways that GMB can help businesses stand out among their competitors in local searches and increase their online visibility.
As the powerhouses in technology continue to battle it out for the chance to be your personal voice assistant, your choices continue to grow. Check out the latest salvos in the ongoing Voice Assistant wars.