One of the best investments a law firm can make is in high-quality, original, focused content for their website. Content not only drives SEO, but it is also crucial for attracting and retaining readers, and for converting those readers into clients. Justia CEO Tim Stanley offers insight on how to write high-quality content, and he discusses the importance of having that content also be both original (non-duplicative) and focused.
The year 2017 brought many changes in the world of search engine optimization (SEO) and online marketing. In particular, law firms should take note of the push toward HTTPS, the importance of using structured data and accelerated mobile pages (AMP), and changes to local search and Google My Business. It is imperative that you or your marketing consultant stay abreast of these and other marketing trends so that you don't fall behind.
LinkedIn is the most popular social network among lawyers, according to the ABA 2016 Legal Technology Survey Report. As a lawyer, you can benefit from LinkedIn in many ways. In this post, we are going to show you how to build a powerful LinkedIn profile. An optimized LinkedIn profile can significantly increase the number of profile views you receive.
The Justia Lawyer Directory is newly redesigned to better showcase premium placements! For each of your gold placements, you can now create a custom tagline (up to 80 characters) and description (up to 220 characters) to help your profile stand out. Leverage the power of our high-traffic lawyer directory to help you get quality leads and grow your business.
Brick-and-mortar businesses should leverage the power of Google My Business (GMB) when seeking to attract and retain clients. When over 80 percent of consumers on mobile devices use search engines to find information about local business, it is imperative that business owners understand how GMB can help them reach and interact with potential clients. Justia’s SEO specialists describe five ways that GMB can help businesses stand out among their competitors in local searches and increase their online visibility.
As the powerhouses in technology continue to battle it out for the chance to be your personal voice assistant, your choices continue to grow. Check out the latest salvos in the ongoing Voice Assistant wars.
We are pleased to announce the launch of our newly designed marketing website. There you can find descriptions of the legal marketing services we offer, read testimonials from a few of our many satisfied clients, and talk to one of our legal marketing specialists about how we can help your law firm grow its business.
October 2017 will bring stronger warnings on non-HTTPS sites for users of the Google Chrome browser. For websites with contact forms that don't use HTTPS, this might mean a significant decrease in contacts from your website. Make sure you are ready when this change comes!
When your firm has grown beyond a few people in a small office, instant messaging can help keep communication flowing amongst your attorneys and office staff, but which service should you use? In this first post in our new series on building collaboration within your firm, we review several popular instant messaging services, and identify the pros and cons of each one.
The speed in which your web pages load is of utmost importance to your search engine optimization, and more importantly, for your users. In this article we discuss some of the best practices for improving your web page performance, as well as tools you can use to test the performance of your site.
Google I/O 2017 is winding up and so is our Live Blog coverage, but we have one more session to attend. Join us as we learn about how AMP can be used for more than just plain content #io17