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Whether you need to start from scratch on your law practice marketing plan, revamp your marketing strategy, or simply want to stay up to date on legal marketing trends, here are 10 legal marketing and practice blogs to help you stay ahead of the game.
Wherever you are in your legal marketing efforts, there are (free) resources out there to help you succeed. Legal marketing blogs cover a variety of topics from digital marketing to blogging to social media and traditional advertising. A quick Google search for legal marketing information will give you countless blogs to follow. To save you a little bit of time and energy searching for the best legal marketing and practice resources, here are our 10 picks – in reverse-alphabetical order – of legal marketing and practice blogs you should start following now to help you reach your marketing (and practice management) goals.
1. Strategies+ from the Legal Marketing Association
The Legal Marketing Association is an organization targeting professionals involved in legal marketing, business development, client service, and communications. Its Strategies + Blog is designed specifically for legal marketers. In addition to the blog, the association provides marketers with the LMA Podcast. Recent marketing posts from the Strategies + blog include Digital Transformation: Message in the Market and Trendspotting – Focus on Your Branding.
2. Real Lawyers Have Blogs from LexBlog’s Kevin O’Keefe
Real Lawyers Have Blogs is written by Kevin O’Keefe, a lawyer and the CEO and Founder of LexBlog. Creating quality content – or writing a good blog – is a key feature of successful online marketing and, as the name may suggest, much of the content on this blog is about blogging for lawyers. Recent posts include Legal Blogging With Conviction, Law Firms Need to Keep Blog Content From Lawyers Live On The Net – Forever, and Ten Reasons Legal Bloggers Should Write a Book.
3. MyShingle by Carolyn Elefant
MyShingle is a blog designed for small law firms and solo practitioners and has been informing and helping lawyers since 2002. It is run by Carolyn Elefant, a practicing attorney with her own firm and experience in multiple practice areas. Her blog focuses on various topics from legal marketing to practice management and legal technology. Recent posts on MyShingle include The Remote Versus Physical Office Debate Revisited Post-Pandemic, Clubhouse for Lawyers: Something to Talk About, and Surrender to the System to Save Your Sanity.
4. Mockingbird Marketing Blog from Mockingbird Marketing and Conrad Saam
Mockingbird is a legal marketing agency serving law firms of various sizes. Its blog offers various legal marketing insights and updates from Mockingbird, and often directly from Mockingbird founder and CEO Conrad Saam. Before founding Mockingbird Marketing, Conrad was the head of Avvo’s legal marketing team. Posts shared on the Mockingbird Marketing Blog in 2021 include Beware the FOMO Legal Marketing Agency Ads, SharpSpring v. Hubspot, and Evaluating the Value of a Backlink.
Lawyerist is designed to be a resource for starting and running a small law firm. While being more than a blog in the traditional sense, they share various resources on general legal marketing, law firm websites, branding, content marketing, social media, and more.
6. LawSites by Bob Ambrogi
LawSites is a blog run by Bob Ambrogi, a lawyer, writer, and legal journalist who also hosts the weekly LawNext podcast. While there are many legal marketing insights to be gained by following this blog, there is much more to discover and learn here. The LawSites blog is the defacto “blog of record” for the legal technology and innovation industry. Recent posts include New Release of CloudNine Review Platform Enhances Self-Service Productions and Speeds Imaging, Report Maps Growing Justice Tech Market, Urges VC’s To Invest, and 10 Most Popular LawNext Episodes of March 2021.
7. Law Technology Today from ABA Legal Technology Resource Center
Law Technology Today (LTT) is published by the American Bar Association’s Legal Technology Resource Center. The blog was designed specifically with the legal community in mind and offers readers (and video viewers) in-depth information about legal technology, law practice management, and marketing. Recent posts published on LTT include How Can Records Searches Help You Vet Clients?, The Legal Tech’s Predictions for 2021, and Smart Tools to Increase Your Law Firm’s Productivity.
8. Law Practice Tips by Jim Calloway
Law Practice Tips is a blog run by Jim Calloway, Director of the Oklahoma Bar Association’s Management Assistance Program. This informative blog covers numerous topics in the law practice management and legal marketing space. Recent posts from Law Practice Tips include The Rise of Two-Factor Authentication and the Authenticators, Takeaways and Tips From ABA TECHSHOW 2021, and Chatbots for Law Firms.
9. Clio Blog from Clio
Clio offers law practice management software and a CRM system designed for the legal community. Clio’s blog offers you a wealth of knowledge to boost your practice in various areas, including business, accounting, technology, and, of course, marketing. Recent posts in the marketing category of the Clio Blog include Lawyer Awards: Top Local, National, and International Awards List, Lawyer Directories: Best Legal Directories of 2021, and Lawyer Referral Marketing: A How-to Guide.
10. Attorney at Work
Attorney at Work is a blog whose slogan says it all: “one really good idea every day”. This dedicated blog for attorneys offers various resources for lawyers on productivity, practice, branding, technology, career development, and legal marketing, just to name a few. Recent posts in the “Law Firm Marketing” category include 8 Common Online Marketing and Business Development Mistakes Most Law Firms Make, Takeaways and Tips From ABA Techshow 2021, and How to Get the Best of Your Public Relations Firm. Due to our reverse-alphabetical organization in this list, it is the first time that Attorney at Work has ever been listed last. 🙂
Final Thoughts: Why You Care
If you care about marketing your practice and/or working smarter, not harder, then you should care about all of the resources available to help you reach your goals. Don’t overlook the importance of building your legal marketing and practice knowledge base from multiple sources to find strategies that work well for your firm.
Need even more legal marketing and practice tips and tricks? Here are a few more blogs to check out: Our Insights by Good2BSocial, the Martindale-Avvo blog, the LawLytics blog, Raising the Bar by PaperStreet, and AttorneySync Legal Marketing Blog.