Lately, I’ve been covering a lot of new product offerings by Google and today proves to be no exception. Google Video offers a world of potential for law firms and continuing legal education (CLE) providers looking to extend their reach online.
For estate planning law firms that provide live seminars to attract new clients, Google Video potentially offers them a means to educate a broader audience on the basics of wills, trusts and estate planning. So, instead of reaching only those clients who can attend a seminar at a pre-determined time and location, Google Video may enable law firms to reach any client at all times of the day.
For CLE providers who are not distributing their courses online, Google Video may allow them to sell their video seminars directly to attorneys. The Video Upload Program FAQ notes that you can charge any price for your video. However, if you do charge users to play your video, “Google will take a small revenue share to cover some of [its] costs,” which the Google Video Upload Program Terms of Service discloses to be at least 30% of gross revenues.