For law firm marketing professionals seeking competitive intelligence, GoogSpy offers a trove of marketing data. What keywords are competitors purchasing and what audiences are they targeting?
At first glance, GoogSpy offers a clean user interface reminiscent of Google. However, unlike Google, GoogSpy isn’t flawless as the disclaimer notes. I’ve come across an error message or two on occasion, but waiting a few seconds and reloading the page works as a temporary fix. The hassle is well worth the value of the information that GoogSpy uncovers.
So, I ran a search for martindale. The results returned included some matching domain names and search terms.
I clicked on the martindale.com link which then lead me to a page that displayed Martindale’s rankings for certain search terms, its top 25 competitors, and Google Adwords it pays for. It appears that Martindale is targeting lawyers seeking legal support services.
I guess that Martindale is trying to become more than just a lawyer directory. Do they give AV ratings to court reporters too? 🙂 While you are using GoogSpy, don’t forget to have a little fun.