We are happy that Web sites we have worked on with our law firm clients have received IMA honors.
The Internet Marketing Attorney Awards are given to law firm Web sites that are using best practices. More than just giving awards, the goal is to provide legal marketing professionals with ideas and examples of design, content usability interactivity and intangibles that they might want to use on their own Web sites. We ourselves studied the examples before we started our Web site building business. Hundreds of clients later… we are now studying the latest installment, and happily this year some of our clients’ Web sites are included as award recipients and examples of best practices.
The Nifty 50 examines components on law firm web sites that go beyond the basics of bios, practices, offices and news. The Silverberg Zalantis LLP Website was shown for how they integrated their New York Zoning and Municipal Law Blog into their Web site. Silverberg Zalantis represent municipal, corporate and individual clients in New York.
Stark & Stark, a multipractice law firm in New Jersey and New York won a Platinum Internet Marketing Association award for Small & Mid-Size firms. The firm was recognized for end-user effectiveness, search engine optimization and the creative integration of numerous blog feeds into the site. The Stark & Stark site incorporates over 100 different blog feeds into their site for immediate updating of new posts. We worked with Stark & Stark’s Director of Business Development Richard DeLuca on the Web site and with LexBlog’s Kevin O’Keefe on the Web site blog integration. And don’t forget to subscribe and listen to their New Jersey Legal Update Podcasts.
And our first client and good friend David Swanner (whose site went live last year) won a Silver Internet Marketing Association award. He was the sole solo to win an award. We worked on the site with David and the late Kerry Randall (whose team carries on as AVALANCHE: The Lawyer Marketing Group), who developed the David v. Goliath theme, and Kevin and LexBlog on integrating the South Carolina Trial Law Blog with his Web site. David’s site was also recently named one of the best small law firm Web sites in South Carolina by Lawyers Weekly
One thing to note about all of these law firms is the high value of their content and their willingness to blog. And it is no accident that those firms that blog produce better Web sites as well… something to think about. You can design and optimize, but great sites come from great lawyers who write.
Congrats to the firms and thanks to Micah for considering us and them!!!
Peace – Tim