Google Posts have been fully integrated into the Google My Business platform, offering business owners the opportunity to influence Google's understanding of their businesses, potentially expand their reach, and get more exposure with placements in search results. Google My Business features can be very valuable for conversion rate.
If you are familiar with the Google My Business platform, you are probably aware of the many benefits that these business profiles provide for your business and its local visibility. Having a Google My Business listing for your office location makes your business eligible to have a profile that could appear when potential local clients search for legal services near your location.
Over time, Google has been improving this platform to offer different ways to communicate relevant information to your potential clients. One of these features is “Posts for Local Businesses.” This feature allows businesses to share announcements, offers, information about services, or event details.
Why should your law firm use it?
In competitive markets, making sure that your online presence stands out from your competitors is essential. Taking advantage of every feature that Google puts at your disposal is a great way to explore different ways to connect with potential clients.
Google Posts will help potential clients get easy access to your business information. Thus, they will make better decisions as they browse. This has many benefits, such as communicating with your clients directly, improving the client experience, and promoting your business through events, news, and offers.
How Google Posts work
Google Posts can include text, photos, or videos. These are visible to users through various Google services, such as Google Search and Google Maps.
Each post type provides your audience with specific details and allows you to add an action button.
Provide general information about your business. You can include a photo/video, a description, and an action button. For example, as a law firm, you could use this to highlight your services for a particular type of case.
Tip: Posts that are more than a week old get archived unless a date range is specified. Learn how to create posts on Google.
Promote an event at your business. Events require a title, start/end dates, and times. These posts may also include a photo, a video, a description, and an action button. For example, you may advertise an open session that the firm will hold to educate people in your community about specific legal matters.
Tip: If there is no start or end time, the system will default to 24 hours on the date that it has been posted.
Provide promotional offers from your business. Offers require a title, start/end dates, and times. A “View Offer” action button is automatically added to the post. You also can include a photo, a video, a description, a coupon code, a link, and terms and conditions in the post. Offers appear near the top of the Business Profile on Google Search and Google Maps.
Tip: Your law firm may offer a discount on the first legal advice session or a free consultation session during a certain week.
Emphasize a specific product or service that your business sells. Product posts require a title and a photo or video. You also can include a description, a price or price range, and an action button.
Tip: While this is meant for retailers or stores, you can take advantage of it by featuring products that you are selling, such as books or guides. If you have set prices for your services, you can list them here.
Google My Business listings that make use of Google Posts tend to have an increase in client engagement.
Google’s article on the feature has information to help you create your first post. You will also find on this page additional recommendations to keep in mind when drafting your post, as well as links to other relevant resources.
At Justia, we can help you with Google My Business and let you know how its tools, products, and services are useful to your specific firm. Contact us today if you are interested in developing help with your Google My Business listing.
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