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Free lawyer directory profiles are a great way to enhance your law firm’s digital marketing efforts at any time. However, if you have not claimed them already, here are three reasons to claim your free directory profiles early in the summer months.
Visibility is often the name of the game when it comes to legal marketing in an increasingly digital world. In many cases, society has become conditioned to look for information online before seeking out other resources. This means that your potential clients are increasingly likely to search for legal representation online, rather than through more traditional means.
Free lawyer directory profiles are a great way to enhance your online presence and increase your visibility before these potential clients, without even spending a single dime! As such, claiming your free lawyer directory profiles is a good idea at any time of year. However, if you have not already claimed your profiles on the best free lawyer and law firm directories, the earlier you can do so in the summer months, the better!
Keep reading to learn three reasons why this is an ideal time to get to work on claiming your free lawyer directory profiles.
1. Beat the Summer Slump
Many lawyers experience a summer slowdown in business for their practice. While we do not presume to speculate as to the reasons why law firm business often gets slow in the summer, many lawyers take advantage of this time to work on marketing tactics to grow their business and Attorney At Work even has some suggestions for doing so.
This may be an ideal time to focus on your business, but it is also not in your law firm’s best financial interests to simply resign yourself to a few months of lackluster performance. Instead, you want to continue to set your business up for future success while focusing on present profits and performance as well.
Claiming your free profiles in lawyer directories early in the summer can help you with both interests. Your free lawyer directory profiles help you increase your practice’s visibility both now and into the future, while also helping you better connect with new potential clients so you don’t miss out on valuable leads who otherwise would not have seen your profile while looking for a lawyer in the summer months!
2. Help More People in Need
While business may historically be slow for many law firms in the summer months, accidents are unfortunately higher around major holidays, including Memorial Day, Independence Day, and Labor Day. This means that between late May and early September, many people need a personal injury lawyer’s help. Additionally, it means that many people are in need of criminal representation following criminal incidents, such as a drunk driving arrest.
If you are a personal injury attorney, criminal lawyer, or general practitioner handling these matters, claiming your free lawyer directory profiles can help people find you more easily during these peak times. It also means you have additional opportunities to help someone in need at a time when many lawyers may be out of the office or on a vacation.
3. Set Yourself Up for Success Sooner
The longer you wait to claim your free profiles in the various lawyer directories, the more clients you miss. Many high-value potential clients visit reputable directories, such as the Justia Lawyer Directory, while searching for and comparing lawyers. If you have not claimed your profiles in these directories, you may not connect with these leads.
By claiming your profiles as soon as possible, with it currently being the early summer months, you set your law firm up for additional growth sooner, rather than later. The longer you wait to act, the more potential clients you miss. With that in mind, why wouldn’t you want to set up your free lawyer directory profiles now?
Final Thoughts: Why Do You Care?
Free profiles in reputable lawyer and law firm directories are important pieces of a thorough legal marketing strategy. When you appear in authoritative directories, you help your law firm build a more comprehensive digital presence, increase the odds you will appear in Google Search results (top directories often rank independently), and connect with high-value prospective clients.
Ready to get started? You can start the process of getting listed for free in the Justia Lawyer Directory today. Then, start claiming your other profiles in the best free lawyer and law firm directories.