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If your law firm is not using a LinkedIn Company Page as part of your marketing efforts, then this post is for you.
You’re busy running a law practice. You have to juggle document signings, depositions, court appearances, client meetings, and your personal obligations each day. Adding another social media account to your list is likely not a top priority. However, social media is a cost-effective marketing strategy. If you are not already using a Company Page to promote your firm on LinkedIn, you are missing out.
View this clip to gain insights into what LinkedIn is, its relation with the legal profession, and how LinkedIn and Charisma play an important role in attorneys’ image.
Here are four quick reasons why you should create a LinkedIn Company Page for your firm now:
1. Increase Your Visibility
Creating a page for your firm on LinkedIn is an easy way to increase your law firm’s visibility and boost your reputation. All LinkedIn users can see your firm page. This is an obvious benefit to lawyers practicing business or corporate law. However, the reach of LinkedIn extends into many other practice areas. You never know which user may need a criminal, personal injury, or immigration lawyer.
Links to your firm’s website or blog included on the firm’s LinkedIn page can drive new traffic to your site. You could post a link to important legal updates. You can also share announcements and updates about your firm, highlight your firm’s accomplishments, and spotlight employees with ease. Users on LinkedIn can even share this content on their own profiles, pushing your firm’s visibility even further.
Also, LinkedIn Company Pages often rank in Google and Bing search results. Therefore, fully completing your firm’s LinkedIn Company Page presents you with the opportunity to increase the odds of you and your firm’s LinkedIn page appearing on the first page of search results for potential clients.
2. Talent Acquisition & Management
LinkedIn is the professional social network. This is a strong networking tool for users and a valuable channel for law firms.
Connecting With New Talent: You can post jobs on LinkedIn to reach talented attorneys and other legal professionals who may not have otherwise seen your job ad. Then, interested candidates can easily research your firm to see which attorneys and support staff you employ, assuming they have a personal profile that lists you as their employer. These candidates can immediately gain a better understanding of your practice through the “About” tab. They may review your recent posts to get an idea of your firm’s accomplishments and culture.
Connecting With Current Employees: You can publicly recognize your employees who have performed well, reached a new milestone, or otherwise done something worth bragging about – such as winning a big trial or getting an award in the community. Also, your employees can connect and interact with each other through the law firm’s “My Company” tab, which is only available to your firm’s employees and shows posts and updates from coworkers.
3. Engagement With the Community and Employees
LinkedIn is a great platform for engaging with the community and your employees. As a professional network, LinkedIn tends to be less prone to controversy and less volatile than other platforms. While you should still carefully choose the words and content you share, commentary on LinkedIn generally results in more productive engagement and conversation than occurs on other platforms.
You can share important updates about your firm and trending legal issues. You can share content posted to your website or blog to build your firm’s reputation as an authority in certain practice areas. You can also leverage content generated by others to build a sense of community. For example, you may reshare posts from your employees and acknowledge mentions your firm receives from other users or companies.
Watch this playlist to gain insights into best practices for LinkedIn posts.
4. Other Law Firms Are on LinkedIn
Despite what you learned as a child, sometimes you should do what everyone else is doing. Of firms that have a social media presence, 76% report a presence on LinkedIn. Not only is LinkedIn a place where you can increase your visibility to potential clients, but it is also a place where your firm can authentically showcase members’ expertise in various practice areas to other lawyers, which could result in increased awareness of your firm in the legal community. This awareness increases the likelihood of your firm receiving future referrals. Therefore, if you are not on LinkedIn, you are missing out on both the opportunity to connect with potential clients and to build your firm’s reputation with other lawyers.
Ready to Get Started? Head here to start creating your law firm’s Company Page on LinkedIn today.
