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Whether you are new to PPC and search engine marketing or simply want to stay up to date on trends and best practices, here are nine PPC and SEM blogs that can help you stay in the know on the latest.
A strong focus on legal marketing is vital for helping your law firm achieve its overall growth goals. Indisputably, online visibility is a crucial part of building a strong legal marketing foundation in the digital age.
Search Engine Optimization (SEO) rightfully gets a lot of attention in the online visibility discussion. After all, a big part of visibility on the Search Engine Results Page (SERP) is the organic results for which SEO is designed. However, as you may also know, a combined search marketing approach integrating both SEO and paid ads allows you to maximize your law firm’s visibility in the search results.
Furthermore, you can expand your visibility beyond the SERP with paid ads. For instance, you could advertise your legal services on other participating websites through Google Ads or Bing Ads, as well as on social media channels like Facebook and Instagram. Accordingly, we recommend that law firms consider implementing paid search advertising strategies as part of their overall legal marketing plan.
However, if you are new to pay-per-click (PPC) ads and other paid advertising solutions, you may not be familiar with the various options or best practices. Have no fear! We have compiled a list of 9 of our picks (in no particular order) of blogs that offer information on PPC, search engine marketing (SEM), and other paid advertising solutions.
Search Engine Land is one of the strongest resources for marketing professionals that want to stay in the know on the latest digital marketing and technology trends. Their team covers a wide variety of topics, including PPC advertising. The blog offers specialized categories focusing specifically on Microsoft Advertising and Google Ads in addition to other general PPC information.
Search Engine Roundtable is dedicated to reporting information on new and interesting trends in search engine marketing. The site offers general information on SEO, as well as information grouped by three of the major search engines Google, Bing, and Yahoo. However, of the most relevant to this post, the team at Search Engine Roundtable offers dedicated information on trends and best practices for Google Ads, Google AdSense, and Bing Ads/Microsoft Advertising.
Hubspot is a software and solutions company that offers a CRM platform designed to help various company departments work together towards a common goal. The HubSpot Blog has become one of the most well-known and frequently consulted online resources for digital marketers. The blog has a strong focus on a variety of digital marketing strategies and techniques, including paid solutions like PPC, as well as other broader topics such as social media calendars and marketing plans.
For several years now, Google has been the dominant search engine. Recent statistics show that Google holds approximately 92% of the global search engine market share. Google’s next closest competitor only holds approximately 2.66 percent. Therefore, it is no surprise that Google Ads is one of the most popular paid search engine marketing solutions. Additionally, the Google AdSense network allows marketers to run ads well beyond the SERP. With these kinds of numbers, what better place to get information on PPC and other paid advertising solutions than directly from Google? The Google Ads & Commerce Blog allows readers to do just that.
Search Engine Watch is a well-respected blog offering a variety of marketing content in categories such as analytics, mobile, and local search. The digital marketing category is home to information about general marketing in the digital age but also resources on paid search, social media marketing, and other important topics. Marketers can also sign up for updates that will offer news and insights on search engine marketing and paid search in addition to SEO.
6. Hero Blog
The Hero Blog, formerly known as the PPC Hero Blog, is a leader in providing free information on digital paid advertising solutions. Operated by a marketing agency, the blog offers new posts on an almost daily basis about online advertising solutions. Unlike some other digital marketing blogs, the Hero Blog’s core focus is paid advertising solutions. As with many blogs, readers can subscribe to daily updates. Additionally, the marketing agency behind the blog also hosts the Hero Conference to further marketers’ professional development.
Search Engine Journal was initially launched with a strong focus on SEO and that reputation has stuck. However, the resources available from the blog reach far beyond traditional SEO news and updates. The site also offers resources in paid search marketing, content marketing, and social media. They even offer a dedicated Facebook Ads Guide and an online column “Ask Me Anything About PPC” where readers can submit their questions and may see a specific answer in the next edition.
Like the Hero Blog, the Wordstream Blog is operated by a dedicated digital marketing agency. The blog offers a wealth of information from other marketing professionals on everything from crafting eye-catching CTAs to Google Ads updates, branding, and more.
Semrush offers a variety of tools designed to help businesses with SEO, content marketing, advertising, social media, and research. Accordingly, the company blog covers a wide range of topics. However, the dedicated PPC category of the blog offers invaluable resources for beginners in paid advertising and seasoned pros alike. Readers can also learn more about paid advertising in social media and the expanded advertising opportunities available through display ads.
Final Thoughts: Why Do You Care?
As most lawyers know, marketing your practice is an important part of achieving your law firm’s growth goals. Reaching new clients helps you succeed. Just as you should not overlook the importance of trying newer (at least as far as law firms are concerned) approaches to digital advertising, you should not overlook the importance of leveraging the variety of free resources available online to help you build a strong strategy for your firm.
Looking for specialized legal marketing professionals to help you launch your next paid advertising campaign? Check out the marketing solutions available through Justia Amplify.