Better Blawgging — Details Matter

When discussing successful case outcomes on a blawg, lawyers may have some difficulty striking the proper balance. If you get overly detailed and technical, you’ll weigh down your blog post. You also don’t want to...

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When discussing successful case outcomes on a blawg, lawyers may have some difficulty striking the proper balance. If you get overly detailed and technical, you’ll weigh down your blog post. You also don’t want to disclose client confidences or breach a confidentiality clause to a settlement agreement.

However, details matter for the simple reason that when people encounter problems and are searching for an attorney, they want someone with experience. In particular, clients want attorneys with experience handling similar problems and the more similar the better. If you are a personal injury lawyer, here are a few ways to communicate the breadth of your legal experience:

• Defendants. When discussing a case, mention the defendant, if permissible. If a client has experienced a serious problem with a particular business, hospital or organization, chances are that another person will too. Let potential clients know you have experience handling cases against such defendants.
• Injury. Mention the specific injury sustained by your clients, as well as the circumstances surrounding their injury. Before the Internet arrived, patients had a pretty difficult time researching a diagnosis given by a doctor. Now, if you hear shoulder dystocia, you head straight to Google to see what are the symptoms, how it is caused, and how it can be treated.
• Location. Mention the location where an accident occurred. Your client is not the first person (and certainly won’t be the last one either) to be injured on the Marsh Road offramp to Highway 101.

By providing enough detail, you can help future clients find you.