Building Successful Websites: Case Studies Mature and Emerging Markets — #io19 Live Blogs
Our first #io19 live blogged session is case studies for Progressive Web Apps (PWAs) from Twitter, Times Internet of India, and Hulu
Approximate Read Time: 3 Minutes
Our first live blog of 2019 was focused on Progressive Web Apps (PWAs). Several of the sessions I live blogged last year was also about PWAs. A Progressive Web App is all about bridging the gap between a web page and a native application. Case Studies from Twitter, Hulu, and the Times Internet of India show how some of the most heavily trafficked websites in the world improved their user experiences by implementing PWAs. Check out the video below or read our notes and check out our photos in the transcript below.
15:14 Coming up in 45 minutes
Come join us in 45 minutes for our first live blog of Google I/O 2019, Building Successful Websites: Case Studies for Mature and Emerging Markets
15:17 If you are interested in reading the description of this session, check it out here.
16:05 tokopedia: tokopedia increases conversions by 5x using AMP and PWA
16:05 terra users sharing more with Web Share API, bucher.de using trusted web activities as a building block on Android
16:06 Solve real world problems for all your users
16:09 hulu: User feedback + installable website + PWA on desktop
16:10 We wanted to… Build a universal app while still serving the diverse needs of our customers.
16:10 Build once, ship to everyone
16:17 Component Based Design: Progressiveness + Components
16:19 “we use React at Twitter but you can do this with any component based framework”
16:20 Progressive Enhancement isn’t just APIs, it is how you design Start with a solid foundation. Identify your customers, how do they vary Provide progressive enhancements to reach all customers.
16:24 They use Intersection Observer API and Workbox for Lazy loading & perpetual scroll, and offline cache
16:25 NBT PWA getting a 100 on Lighthouse, impressive
16:25 Prompt when users are most engaged: 250k PWAs added to homescreen in a month 90% of overall A2HS
16:26 average marketing cost for installing an android or ios app is 4800 rupees per install
16:26 31% increase in average session duration
16:27 59% increase in ad network revenue
16:27 So what’s next? PWA available in 6 more languages
16:29 Matt Doyle from Hulu takes the stage
16:31 Hulu on desktop in September of 2018 they relaunched hulu.com on desktop
16:31 Build once, ship to everyone
16:32 users say the website is better than the legacy app from 2015
16:32 people kept using the desktop app even though they hated it because it was installable
16:35 It took just 1 developer 2 weeks to get the basic version of the hulu pwa
16:36 How did we do? 96% of legacy app users were migrated to PWA since January 27% increase in return visits
16:36 Reviewers love the hulu PWA
16:37 install the hulu.com PWA by going to hulu.com/app
16:38 Recap Time
16:40 That’s it for this session, we’ll have more live blogs tomorrow!
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