Reputation management has become a necessary part of customer-oriented businesses with an online presence, such as law firms. Keep in mind that your reputation precedes you, which means that whatever a person says about you...

The ABA approved long-awaited changes to its Model Rules on legal advertising at its recent House of Delegates meeting. While the rule revisions do not go as far as some advocates had hoped, they serve...

For 11 years Google has offered two competing advertising products with distinctive branding, AdWords and DoubleClick. Today it announced it is unifying under a new "Google Ads" brand, while also announcing new features to help...

The year 2017 brought many changes in the world of search engine optimization (SEO) and online marketing. In particular, law firms should take note of the push toward HTTPS, the importance of using structured data...

With the advent of online review websites, many lawyers are finding that they benefit from having positive client reviews on each site where their name appears (and suffer from having negative reviews). Lawyers should be...

Whether a lawyer or law firm may ethically bid on other attorneys' or law firms' names among the keywords in their pay-per-click campaign depends on the state(s) in which they practice. Although the practice, also...

Embedded contact forms are an efficient way for lawyers to allow their website visitors to contact them. Like other aspects of attorney advertising, contact forms may be subject to regulation. In many jurisdictions, certain disclaimers...

One of the most important components of a strong content strategy for lawyers is to include legally substantive material throughout your website. Finding a balance between readability and legal substance can be difficult, so we...

Lawyers who use a website and/or blog to advertise their services are usually subject to rules of professional responsibility and ethics that apply in the jurisdictions where they practice. Often, these rules require that the...

Some law firms might benefit from marketing their services in a language other than English. However, this strategy is not for everyone. Be sure that you follow these four tips if you are considering marketing...