One of the most important components of a strong content strategy for lawyers is to include legally substantive material throughout your website. Finding a balance between readability and legal substance can be difficult, so we...

The home page of a law firm's website is arguably one of the most important. Learn about how to write a home page that is engaging, substantive, and original. Be sure to include not only...

Many lawyers want to know easy ways to improve their online marketing strategy. One solution is to blog more frequently. Writing frequent blog posts can make your legal blog more attractive to search engines, human...

Many law firms and lawyers jump at the first advertising company that promises to improve their online marketing strategies and increase their business. We recommend you slow down and consider four things before you choose...

Read about how lawyers and law firms can transform their Internet marketing efforts into a top-notch, effective website. Some of these tips are intended to make your site easy to use on multiple devices, from...

High-quality content is essential for lawyers who wish to use their websites as an effective marketing tool. While there is no magic formula for producing content that will appeal to readers and also perform well...

Hi Friends, Google’s AdWords Keyword Tool now gives the search approximate monthly search volume for different keywords. You can read more about this new feature on the Google AdWords Blog here. And here are a...

This one surprised me a bit. I thought drunk driving would be the most popular search term, but DUI beats out both DWI and drunk driving. I didn’t realize how ingrained these acronyms were within...

Today, former Apple evangelist Guy Kawasaki posted an interview with Chip and Dan Heath, authors of Made to Stick. I enjoy reading Guy’s blog because he writes in an engaging and easy-to-read style that most...

How do you describe your practice areas on your law firm website or blog? One way would be to carryover the phrases your firm had successfully used in a magazine or yellow pages ad. When...