Google Video Offers TV Shows and Marketing Avenues for Lawyers

Earlier this week, Google unveiled its latest enhancements to Google Video, a searchable collection of online video content. My favorite new feature is that Google Video now enables users to view videos online without downloading...

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Earlier this week, Google unveiled its latest enhancements to Google Video, a searchable collection of online video content.

My favorite new feature is that Google Video now enables users to view videos online without downloading any Google software – specifically Windows-only software. So, Macintosh users can now watch videos – including the pilot of Everybody Hates Chris – on Google Video using Firefox or Safari.

Are there any marketing possibilities for lawyers using Google Video? Well, it appears that some law firms are already exploring this area. A search for mesothelioma returned informational videos from two law firms as the top results.

For now, the number of videos in Google’s collection remains low, meaning that it will certainly be easier to rank higher for the search term mesothelioma in the Google Video search results than in the regular Google web search results. We’ll have to see whether law firms will adopt online video advertising in the same manner that they have embraced TV advertising.