Google’s May 2022 Broad Core Update Is Live!

After more than six months, Google is finally rolling out its first broad core algorithm update of 2022. Keep reading to learn more.

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Google confirmed a broad core algorithm update called the “May 2022 Core Update.” The update launched yesterday, and it will take roughly two weeks to fully complete.

According to Google, they make substantial improvements to their overall ranking processes several times per year. This current Google core update aims to increase the overall relevancy of their search results and make them more helpful and valuable for everyone.

What Do I Do if My Site Gets Hit?

In 2019, Google published a Google Search Central Blog guide for when a core update rolls out. For this recent announcement, Google references the same document. If this update impacts your site, then you will need to take a look at your content and see if you can do better with Google’s advice below:

“Core updates are changes we make to improve Search overall and keep pace with the changing nature of the web. While nothing in a core update is specific to any particular site, these updates may produce some noticeable changes to how sites perform, which we’ve noted in previous guidance on what site owners should know about core updates…”

Watch this clip to gain insights into Google’s May 2022 Broad Core Update.

Final Thoughts: Why Do You Care?

Remember, the update is global, and it is not a penalty. Instead, it promotes or rewards outstanding web pages. As accustomed, Google will eventually confirm when the update is finished rolling out. At that point, we highly encourage people to start running analyses and assessing any possible impact on the search results, not before.

As mentioned in previous posts, law firm website maintenance is no small task as it often requires specialized knowledge and expertise to ensure optimal performance. Our professionals stay on top of Google’s updates and announcements to ensure your website stays up to date and you get the best ROI.

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