Google’s November 2024 Core Update Is Currently Being Rolled Out

Today, Google announced the rollout of its November 2024 core update. Like previous core updates, it will introduce significant changes to Google's search algorithm, aimed at improving search result quality and affecting global search rankings. The rollout is expected to take approximately two weeks to complete.

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Google released its latest broad core algorithm update, furthering its ongoing efforts to enhance search result quality. These core updates, which occur several times yearly, introduce substantial adjustments to Google’s search algorithms and systems. According to Google, this update will take approximately two weeks to fully roll out.

On X, Google announced the update and mentioned it would provide further details in its search status report. The company stated:

This core update follows the August 2024 release and is anticipated to be a standard core update.

In a LinkedIn post, Google provided further details about the update, offering additional insights into the changes and their impact on search results.

“This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.“

In addition to these couple of posts, Google recommends reading its documentation on the Search Central site to learn more about core updates.

As the November 2024 core update rolls out, SEO specialists and site owners should closely monitor their metrics and ensure their content aligns with Google’s focus on delivering user value—prioritizing helpful content for people rather than simply aiming to rank in search engines.

Here are some key recommendations in response to significant changes in search rankings and traffic for this core update:

1. Check the Search Status Dashboard for the core update’s start and end dates to ensure it’s finished rolling out.
2. Wait at least a week after the core update finishes before analyzing data. Compare traffic from one week before and after the update to better identify changes.
3. Evaluate how key pages and queries ranked before and after the update.
4. Examine different search types (Web Search, Google Images, Video, News) to understand where the drop occurred.

As with past core updates, Google will announce when the rollout, which usually lasts about two weeks, is complete.

Final Thoughts

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• Google's August 2024 Core Update: Boosting High-Quality Websites and Deprecating Low-Value SEO Content
• Google March 2024 Core Update Rollout Successfully Completed on April 19th
• Google Unveils November 2023 Broad Core Algorithm Update

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