Lawyer Local Services Ads Now Rolling Out Nationwide!

Google has started rolling out LSAs to a variety of legal practice areas. Check out this post for a list of practice areas currently available.

Approximate Read Time: 3 Minutes

Lawyer Local Services Ads on Google Search

Google has started rolling out Local Services Ads (LSAs) nationwide for law firms, with the ads starting to show for many localities. As we noted in a previous blog post, LSAs are sponsored listings that appear as a strip at the very top of the Google search engine results pages – even above the Pay-Per-Click (PPC) ads. A significant difference between traditional PPC ads and LSAs is that these new sponsored placements are Pay-Per-Lead, which means you would pay only when you receive a contact via phone call or text message. LSAs represent a fast and easy way for clients to find a pre-vetted, pre-verified, and trusted local attorney.

LSAs on Google Search Results

Many of our clients have already jumped on this advertising initiative to increase their online exposure even more. Below are screenshots of some of the LSAs live on Google Search.

Google display of the LSAs is shown below. It is common for Google to experiment on what they show on their results pages, so these LSAs may not display photos.

Google Search Results – LSA’s with Photos

Google Search Results – LSA’s without Photos

Practice Areas Currently Available on LSAs

Law firms can select from the following practice areas to be featured in LSAs:

Personal Injury

• Assault & battery victims
• Auto accidents
• Bicycle accidents
• Catastrophic injuries
• Dog bites
• Injuries from DUI
• Medical malpractice
• Motorcycle accidents
• Motorist insurance claims
• Pain & suffering
• Pedestrian accidents
• Product liability
• Slip & fall
• Workers’ compensation
• Wrongful death
• Other

Malpractice Law

• Consent issues
• Diagnosis errors
• Medical negligence
• Treatment errors
• Other

Criminal Law

• Corporate representation
• Criminal immigration defense
• Domestic violence
• Drug possession
• DUIs & reckless driving
• Expungement
• Federal crimes
• Felonies
• Petty crimes & misdemeanors
• Restraining orders
• Sex offenses
• Three-strikes law
• Other

Disability Law

• Disability hearings
• Long-term disability
• Short-term disability
• Social security disability insurance
• SSA claim reconsideration
• SSA disability appeals
• SSA disability applications
• SSA disability benefits
• SSA family benefits
• SSA impairment listings
• Supplemental security income
• Veterans disability benefits
• Workers’ compensation
• Other.

DUI

• DUI with accident
• DUI with injury
• DUI/DWI
• Felony DUI
• Invalid tests
• Multiple offenses
• Reckless driving
• Underage DUI
• Other.

Traffic Law

• Case assessment
• CDL traffic ticket
• DUI
• Fix-it ticket
• Parking ticket
• Reckless driving
• Red light ticket
• Speeding ticket
• Suspended license
• Traffic ticket
• Other.

Family Law

• Adoption
• Child support
• Contested Divorce
• Debt division
• Guardianship
• Mediation
• Modification of orders
• Parent timesharing
• Paternity
• Prenups & marital agreements
• Probate
• Property division
• Restraining orders
• Spousal support & alimony
• Uncontested divorce
• Other.

Immigration Law

• Asylum
• Citizenship
• Deportation
• Family-based immigration
• Green Card
• Investment visa
• Outbound work permits
• Student visa
• Visitor visa
• Work visa
• Other.

Bankruptcy Law

• Agriculture bankruptcy
• Bankruptcy litigation
• Chapter 11 bankruptcy
• Chapter 13 bankruptcy
• Chapter 7 bankruptcy
• Corporate bankruptcy
• Creditor harassment
• Debt settlement
• Foreclosure
• Personal bankruptcy
• Repossession
• Wage garnishment
• Other.

Business Law

• Banking & finance
• Business licenses & permits
• Business litigation
• Business taxes
• Business transactions
• Commercial bankruptcy
• Commercial contracts
• Employment law
• Incorporation & restructuring
• Insurance law
• Intellectual property law
• Mergers & acquisitions
• Partnership agreements
• Patents
• Copyrights & trademarks
• Securities law
• Shareholder disputes
• Other.

Contract Law

• Assignment of contract
• Business transactions
• Commercial contracts
• Contract dispute
• Contract negotiations
• Contract review
• Employment contracts
• Franchise agreements
• Mergers & acquisitions
• Non-disclosure agreements
• Partnership agreements
• Power of attorney
• Security agreements
• Warranties
• Other.

Tax Law

• Civil tax litigation
• Corporate taxes
• Criminal tax litigation
• Estate tax planning
• Failure to file
• Innocent spouse relief
• International tax services
• IRS tax problems
• Non-collectible status
• Offer in compromise
• Tax audits
• Tax liens & levies
• Tax planning
• Tax relief
• Other.

Real Estate

• Commercial real estate
• Easements
• Encroachment
• Foreclosure
• Landlord & tenant Law
• Litigation
• Mortgage & lending law
• Neighbor & HOA disputes
• Property damage
• Purchase agreements
• Real estate transactions
• Residential real estate
• Title services
• Trespassing
• Other.

Labor Law (Employment)

• Employment contracts
• Employment law
• Exempt employee status
• Labor law
• Labor negotiations
• Privacy rights
• Sexual harassment
• Unpaid overtime
• Whistle blowing
• Workers’ compensation
• Wrongful termination
• Other.

Estate Law

• Charitable giving
• Contests / litigation
• Deeds
• Estate planning
• Guardianship
• Medical power of attorney
• Power of Attorney
• Probate estate lawyer
• Trusts
• Wills
• Other.

IP Law

• Advertisements
• Copyright
• Export control
• Franchises
• International IP
• IP strategy
• IP transactions
• Licensing
• Litigation
• Non-disclosure agreements
• Patents
• Technology transfer
• Trade secrets
• Trademarks
• Other.

Litigation Law

• Appeals
• Case assessments
• Civil litigations
• Commercial litigation
• Contracts and agreements
• Criminal litigation
• Mediations
• Settlements
• Other.

Let Justia Guide You

Keeping abreast of all the new advertising opportunities with Google is a challenging, time-consuming task. At Justia, we have the experience you are looking for to manage your firm’s Local Services Ads as part of our Justia PPC Management service. Don’t miss out on this recently expanded Google service for lawyers while the prices are still competitive.

Lee este artículo en Español en Justia Avanza.