Learn Pay-Per-Click Advertising Strategies From Legal Marketers at Justia

Interested in exclusive PPC insights for lawyers that you won’t get from anybody else? You’re in the right place. Check out this post to learn more about our upcoming event offering pay-per-click advertising tips for the legal industry.

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Now Available: Watch This Webinar on YouTube

April 2023: Missed this Justia Webinar? You can now watch its playlist on our YouTube channel or below!

Prior Content, Published October 13, 2022

In just a few short weeks, Justia Connect will present another Justia Webinar exclusively for our Justia Connect members! This new webinar, Google Ads for Lawyers: PPC 101, explores the benefits of pay-per-click (PPC) advertising for lawyers and covers best practices that can help you avoid common mistakes when setting up your Google Ads campaigns.

Why Should I Attend This Webinar?

Imagine you need a plumber at your home, but you don’t know who to call. How are you going to find someone to contact? If your first thought was Google, you are not alone!

You don’t need to be a scientist to know that the ways people find professional service providers have changed greatly in recent years. As of 2014, 38% of survey respondents said they would look online first when searching for legal representation. This has remained true in the years since with about one in three people saying they would turn to the internet before asking a friend or family member for a lawyer referral.

As people look for a lawyer online, it is important to get in front of these high-value potential clients, especially at the precise moment when they are looking for a lawyer!

Today, Google unquestionably dominates the search engine market share, both in the United States and globally. When internet-first potential clients need to find a lawyer, they are often turning straight to Google to discover and research their attorney options!

That’s not all! In recent years, the number of ads has continued to increase on Google’s search engine results pages. In a now-bygone time, searchers would have seen more organic search results than paid ads. However, the current Google landscape pushes organic search results further down the page – often even below the fold!

What remains above the fold on the ever-evolving page? Google Ads! Thus, if your law firm wants to bring in more potential clients, effectively optimized Google Ads campaigns are an important piece of creating a well-rounded legal marketing plan.

When you attend our upcoming Google Ads PPC webinar on October 26, Samantha Larrus and Thomas Sullivan, leaders in our Justia Amplify PPC management team, will share exclusive insights to help you better understand how your law firm can get started on leveraging Google Ads to better achieve your goals.

Sounds Great! When Is It?

The next Justia Webinars presentation is only a few short weeks away! Google Ads for Lawyers: PPC 101 will start promptly at 11:00 a.m. PT on Wednesday, October 26, 2022.

I’m In! How Do I Register?

Registration is currently open to Justia Connect Pro members! If you are not a Justia Connect Pro member, you can upgrade today to save your seat! Pro-priority registration continues through October 16. On October 17, any remaining seats will be released to lawyers with Justia Connect Basic Memberships.

We’ve also updated the Justia Webinars registration process to make it easier than ever. Now, you can register for upcoming webinars directly from the Justia Connect dashboard.

If you’d rather check out a few additional details first, you can visit our new Justia Webinar center to see the agenda and learn more about our speakers before registering.

When registering from the webinar page for a particular event, you can get on the guest list with just one click of a button!

What If I Can’t Make It?

Don’t worry if you can’t attend the next Justia Webinar! If you are a free Justia Connect member (or eligible to become a Justia Connect member), you can simply upgrade to Justia Connect Pro to unlock access to the recording of both the Google Ads for Lawyers: PPC 101 and all previous Justia Webinars presentations!

What If I Still Have Questions?

If you still have questions about the upcoming Justia Webinar, you can get the details here. If you are looking for more information on Justia Connect memberships, we encourage you to explore the Justia Connect Help Center.

Justia offers premium website, blogging, and online marketing solutions for law firms. We have an unparalleled record in helping law firms grow. Regardless of whether you are just starting your online marketing efforts or have a fully developed website and blog, we have solutions to help propel you to the next level. In addition to our website and blog services, we also help clients with content, lawyer directory services, social media, local SEO, and PPC Management. Contact us for more information, or call us at (888) 587-8421.