New Advertisers Get Up to $1500 Google Ads Credit

Lawyers who are new to Google Ads can claim a $1500 Google Ads credit to help them get started.

Approximate Read Time: 3 Minutes

About the Promotional Offer

If you’ve considered Google Ads Pay-Per-Click (PPC) for your law firm advertising, now is a good time to start. New advertisers can receive up to $1500 in Google Ads credit.

Google periodically offers incentives for new advertisers. These incentives typically don’t last long, so if it’s something you want to take advantage of, you should act quickly.

Google may change the promotional offer at any time. For instance, while writing this article, we noticed the offer fluctuate between up to $2500 Google Ads credit and up to $1500 Google Ads credit.

We’ll include steps below about how to claim your offer so that you can claim the best offer available when you check it out yourself.

How To Claim Your Offer

If you’re new to Google Ads, you can claim your offer by going to ads.google.com.

Next, click the “Choose now” button in the banner up top that says “Choose your offer and get up to $1500 in Ads credit.”

After clicking on the “Choose now” button, you’ll select from three offers depending on your budget. For example, if you spend $3000 with Google Ads in the first 60 days, you’ll unlock a $1500 credit. Make your selection and then click the “Claim now” button.

From there, you’ll be prompted to enter basic business information, and then you can create your first campaign.

The Fine Print

There are several requirements that you must meet to receive the credit. We’ve summarized the main points below, but you can view Google’s terms and conditions for the full information.

• You must be new to Google Ads. There is only one promotional offer per advertiser.
• The promotional offer must be applied to your first Google Ads account within 14 days of your first ad impression being served.
• The credit applies to future advertising costs only. The credit cannot be applied to costs accrued before the promotional offer was applied to your Google Ads account.
• You must meet the minimum spend requirement for the selected offer within 60 days.
• The credit expires 60 days after it is applied to your account.
• The offer is available only while supplies last.

What’s Your Digital Marketing Strategy?

Now that you’ve claimed your credit, how will you ensure that your campaigns are set up to optimize performance? There are resources available online, but if your law firm hasn’t advertised on Google Ads before, it may be best to enlist the help of Google Ads PPC experts.

At a minimum, a successful Google Ads PPC campaign should include the following:

1. Landing Pages

Using a dedicated landing page for each practice area instead of your website pages will help improve your conversion rate.

2. Conversion Tracking & Call Tracking

It’s important to have proper conversion tracking for phone calls and contact form submissions on your landing pages. This will help you differentiate how many leads you receive from Google Ads compared to how many leads you receive from your website. Additionally, setting up call tracking for your Google Ads allows you to access call data, making it easier to track which calls turned into cases.

3. Click Fraud Detection and Prevention

Due to the changing nature of spam, advertisers may opt for an extra layer of security. Click fraud detection and prevention software can help you protect your marketing dollars from being spent on fraudulent clicks.

Justia Amplify PPC management for lawyers offers these services and more. Our qualified PPC experts are ready to answer your questions, optimize your campaigns, and maximize your return on investment.

Final Thoughts: Why Do You Care?

A $1500 Google Ads credit is a nice incentive for new advertisers looking to try Google Ads for the first time. Google Ads PPC remains one of the best ways for lawyers to advertise their services online. After obtaining the credit, new advertisers may consider hiring a seasoned PPC manager, such as the qualified Google Ads PPC experts at Justia, to help them optimize campaigns and navigate the ever-changing digital marketing landscape.

• Google Ads for Lawyers: A Beginners Guide to PPC Success
• Law Firm PPC: Landing Pages 101
• Discover The Success Three Law Firms Achieved With Justia Amplify

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