New PEW/Internet Study – Search Engine Use Up Significantly – Local Search Increasing

Hi Friends, A new Pew Internet study shows that search engines are now being used by even more Americans. Here is a quick summary from the report. 60 million American adults are using search engines...

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Hi Friends,

A new Pew Internet study shows that search engines are now being used by even more Americans. Here is a quick summary from the report.

60 million American adults are using search engines on a typical day.

From June 2004 to September 2005 use of search engines on a typical day has risen from 30% to 41% of the internet-using population and the number using search engines on an average day jumped from 38 million to 59 million

91% of all internet users had ever sent or receive email 90% of internet users had used search engines.

The latest data from comScore show that Google was the most heavily used search engine in October 2005 with 89.8 million unique visitors, followed by Yahoo! Search (68 million unique visitors), MSN Search (49.7 million unique visitors), Ask Jeeves (43.7 million unique visitors), and AOL Search (36.1 million unique visitors). Yahoo! Local had 20 million unique users (although these users likely had a large overlap with the unique users using Yahoo! Search itself). Note: AOL uses the Google search engine, effectively making Google accountable for 139.5. And the AskJeeves number seems too high relative to the other numbers being given for Google, Yahoo! Search and MSN Search.

comScore data has been tracking local searches that include geographically distinct places. These searches involve “local qualifiers” – or search terms including specific items such as ZIP codes, telephone numbers and street addresses. According to comScore in August of 2005 there were over 447 million local searches on the major search engines, with Google accounting for over 195 million of the searches with locality terms.

There is much more information in the report itself (Yellow Page searches, user demographics etc..). You can click here to the summary page for the report and then download the pdf file from that page.

Peace – Tim

:: I’ve Been a Long Time Leaving (But I’ll Be a Long Time Gone), Dreaming My Dreams by Waylon Jennings