News & Notes on Google Local Services Ads: June 2023

The most recent Google Partner newsletter included key information for lawyers and law firms using Google LSAs as part of their well-rounded legal marketing strategy. Keep reading this post for more details.

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Google Local Services Ads (LSAs) are often an invaluable tool for lawyers aiming to enhance their online visibility and reach more potential clients. LSAs allow professional providers, including law firms, to vie for placements in the Google-screened ads that appear at the top of the search engine results pages – even before other paid Google Ads!

To maximize the effectiveness of their LSA campaigns, lawyers and legal marketers need to stay up-to-date on the latest information from this ever-evolving product. As a Google partner with an expert team of digital legal marketing specialists, Justia can help!

In this edition of News & Notes on Google Local Services Ads, we are back with insights about the latest updates from the Google Partner newsletter that matter to the legal industry.

New: Policy Manager Launch

With recent changes to the Google Ads and LSA policies, some lawyer and law firm LSA accounts may find themselves with new policy violations.

If these changes impact your account, the launch prompted notifications that were sent to your new Policy Manager page within the provider dashboard. There, you will can review all your policy violation notifications. If your account received violation alerts, you must resolve these violations before you can continue running LSAs.

Reminder: Booking Available for Legal Vertical

In our March 2023 LSA update, we let you know about a new booking feature allowing lawyers to equip their ads with direct consultation booking. As a reminder, by signing up through Lead Connector, your law firm can take advantage of this high-value opportunity and allow potential clients to schedule an initial intake meeting directly from your Google LSA.

Final Thoughts: Why Do You Care?

Lawyers can significantly enhance their practice growth with effective search engine marketing strategies like Google Local Services Ads. LSAs offer an effectively unparalleled opportunity to maximize top-of-page search engine visibility and attract more clients. Keeping yourself in the know on the latest from Google only helps you continue optimizing your ads for maximum efficiency.

If you want to unleash the power of LSAs or traditional PPC advertising to help your firm achieve its goals, contact Justia for a free consultation. Our Justia Amplify team specializes in search engine marketing for law firms and can help you take advantage of various strategies to maximize your presence in Google Search results.

Justia offers premium website, blogging, and online marketing solutions for law firms. We have an unparalleled record in helping law firms grow. Regardless of whether you are just starting your online marketing efforts or have a fully developed website and blog, we have solutions to help propel you to the next level. In addition to our website and blog services, we also help clients with content, lawyer directory services, social media, local SEO, and PPC Management. Contact us for more information, or call us at (888) 587-8421.