The home page of a law firm's website is arguably one of the most important. Learn about how to write a home page that is engaging, substantive, and original. Be sure to include not only...

Some law firms might benefit from marketing their services in a language other than English. However, this strategy is not for everyone. Be sure that you follow these four tips if you are considering marketing...

Different states regulate lawyer advertising in different ways. Lawyers who use a website or blog for advertising purposes should check the rules in their jurisdiction(s) to see whether their content may (or must) be approved...

Many lawyers want to know easy ways to improve their online marketing strategy. One solution is to blog more frequently. Writing frequent blog posts can make your legal blog more attractive to search engines, human...

Learn about some of the potential ethical risks associated with attorneys discussing client matters or information on their website or blog. Among these risks are violating the duty of confidentiality; violating rules requiring explicit client...

For lawyers and law firms wishing to expand the reach of their web marketing, we provide five simple ways to reach more prospective clients and expand your business. These ways include adding video and live...

A recent ethics opinion by the State Bar of California clarifies the circumstances under which legal blogs may be subject to that state's professional responsibility and legal advertising rules. Other states have released, or are...

Many law firms and lawyers jump at the first advertising company that promises to improve their online marketing strategies and increase their business. We recommend you slow down and consider four things before you choose...

Learn how to make your legal website or blog rank higher in Google and other search engines. Having high-quality, original content is one of the most important components of a strong SEO strategy, but don't...

A key component of a strong SEO strategy for lawyers is having high-quality content. While it is important for lawyers to market themselves effectively and describe their qualifications and relevant experience, they should be aware...