Priming & Demonstrative Evidence

In this fast-paced, practical Justia CLE Course, discover how strategic visuals and audience priming can elevate your advocacy, from depositions and motion practice to settlement and trial. You’ll learn repeatable techniques for creating persuasive demonstratives, running effective in-court demonstrations, and framing key facts so decision-makers see what matters most, right away.

Approximate Read Time: 4 Minutes

Now Available: Watch This Webinar on YouTube

March 2026: Missed this Justia Webinar? You can now watch the full recording on our YouTube channel or below!

Since this blog was published, Justia CLE & Webinars are now open to everyone, lawyers, other legal professionals, law students, and law enthusiasts.

Prior Content, Published February 9, 2026

Free Justia Webinar Details

Priming & Demonstrative Evidence

Save your spot today! In this fun, fast-paced CLE, we’ll explore how smart visuals can sharpen your advocacy across the board — at deposition, in motion practice, in settlement talks, and at trial. You’ll learn practical, repeatable techniques for building clear demonstratives, running effective in-court demonstrations, and “priming” your audience so the most important details stand out the moment they see them. Expect usable tools, a few war stories, and ideas you can put to work in your very next case.

This Free Justia Webinar Priming & Demonstrative Evidence will begin promptly at 1 p.m. ET / 10 a.m. PT on Thursday, March 5, 2026.

Agenda

• Introductory Overview
  • Welcome + framing
  • Why visual
    • Humans are wired for visual storytelling
    • ~80% of sensory input to the brain is processed visually
• Rules as Creative Constraints
  • Structure your client’s story or argument around admissible evidence.
• Building Scenes and Demonstratives in Discovery + Priming
  • Visual aids used during depositions and discovery responses help orient jurors and witnesses visually at trial.
  • This can also be done for path of travel in auto-wreck cases.
  • Where perception and timing are critical, jurors and witnesses do better when they see what’s happening.
• Building Scenes in the Courtroom & Re-Enactments
  • Technical advice and pointers for getting the witness off the stand to do a demonstration in the courtroom during testimony.
  • Always have a backup plan!
• More Evidentiary and Admissibility Considerations
  • Always lay foundation for trial demonstratives or visual aids early in the case.
• Practice Principles — How Do You Choose? Animation v. Demonstration
  • Choosing key points of tension and/or decision focus your decision-makers where you want them to look.
  • Medical and surgical testimony is ideal for animations. Liability scenes are ideal for demonstrations – especially where people are talking or meeting to make a decision.
• Thinking Outside the Box — Using Music and Silence
  • Silence in the courtroom can be deafening.
• Choreography, Orientation & Priming
  • Never turn your back on jurors.
  • Use principles of priming to orient jurors to what they’re going to see before they see it.
• Focus Groups & Other Tools
  • Focus groups are critical for testing visuals or demonstrations before using them in front of jurors or during depositions.
• Closing — Hand the Decision Makers the Right Lens
  • Persuading with framing, sequencing, and visuals is the new age of trial work where people’s attention spans are short, and juror fatigue can easily result in a decision against your client.
• Q&A (As Time Permits)

Speakers

Eric Ganci
Trial Attorney
Speaker Profile

Eric Ganci is a seasoned trial attorney who has dedicated his career to representing people whose lives have been disrupted by serious injury, injustice, or wrongdoing. Known for his courtroom experience, strategic insight, and relentless advocacy, Eric has tried more than 70 cases to verdict. He began his legal career as the founder of his own practice, where he quickly established himself as a formidable trial lawyer. Over the years, he has represented clients in complex and high-stakes matters, ultimately recovering millions of dollars in verdicts and settlements on their behalf.

Noah Moss
Founder, Shepherd Law
Speaker Profile

Noah Moss is the founder of Shepherd Law, a national trial firm dedicated to representing families and individuals in catastrophic injury, wrongful death, and civil rights cases. Noah’s work as a civil lawyer over the last 14 years has earned him the Consumer Attorneys of San Diego “Game Changer Award,” Daily Journal Top 40 Under 40, and Super Lawyers Rising Stars honors. He also presents nationally, including at the AAJ Annual Conference alongside fellow TLC graduate Eric Ganci. For further resources, email Noah – noah@shepherdlaw.co.

Continuing Legal Education (CLE) Credits

Lawyers: Want CLE credit for watching this video? Join Justia Connect Pro and watch it on Justia Learning – details at https://pro.justia.com/

Alaska CLE
Status: Approved
Credits: 1.00 General

California CLE
Status: Approved
Credits: 1.00 General

Hawaii CLE
Status: Approved
Credits: 1.00 General

Illinois CLE
Status: Approved
Credits: 1.00 General

Missouri CLE
Status: Approved
Credits: 1.20 General

Nevada CLE
Status: Approved
Credits: 1.00 General

New Jersey CLE
Status: Approved
Credits: 1.20 General

North Carolina CLE
Status: Approved
Credits: 1.00 General

Ohio CLE
Status: Approved
Credits: 1.00 General

Pennsylvania CLE
Status: Approved
Credits: 1.00 Substantive Law, Practice, and Procedure

Texas CLE
Status: Pending
Credits: TBD

Utah CLE
Status: Approved
Credits: 1.00 General

West Virginia CLE
Status: Approved
Credits: 1.20 General

Visit the Priming & Demonstrative Evidence webinar page for more information about getting CLE credit.

Lawyers may be eligible to earn CLE credit via reciprocity or self-submission processes in jurisdictions in which a particular Justia Webinar is not officially accredited.

How To Register for this Free Justia Webinar

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Want to learn more about our Justia Connect membership program? Visit the Justia Connect Help Center.

This Free Justia Webinar Priming & Demonstrative Evidence will begin promptly at 1 p.m. ET / 10 a.m. PT on Thursday, March 5, 2026.

Additional Benefits for Lawyers

Lawyers Get a Free Profile in the Justia Lawyer Directory: If you’re a lawyer who hasn’t taken advantage of obtaining a free Justia Lawyer Directory Profile, now’s the time to do so. You can create or claim an existing profile to build your online presence, connect with potential clients, and more! Click here to learn more about getting a Free Lawyer Profile.

Lawyers Can Get CLE Credit with Justia Connect Pro: Would you like to earn CLE credit for attending this Justia Webinar? While everyone is invited to attend this Justia Webinar for free, CLE credit is an exclusive membership benefit offered to Justia Connect Pro members, our inexpensive upgraded membership tier for lawyers. Click here to learn more about Justia Connect Pro and how to get CLE for attending this Justia Webinar and many others.

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