Targeting Your Audience Through Search Engine Optimization

Does your law firm have a web presence? One that commands attention and attracts clients? If not, you may want to focus on improving your web site’s keyword selections, which encompasses the search terms that...

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Does your law firm have a web presence? One that commands attention and attracts clients? If not, you may want to focus on improving your web site’s keyword selections, which encompasses the search terms that potential clients will use to locate your law firm’s web site.

One form of keyword selection is focusing on the geographical location of your potential clients. For example, if you are a Houston personal injury lawyer, you would probably prefer that more of your online visitors come from Houston, Texas instead of, say, Phoenix, Arizona. By attracting more qualified visitors to your web site, you have a greater chance of converting these visitors into paying clients.

Of course, deciding to optimize your web site for Houston instead of Phoenix is an easy decision. However, to what extent should you optimize your web site for any surrounding communities? One factor may be the demographics of your nearby cities. To help you analyze demographic date, SRC and AnalyGIS have released a cool demographic mapping tool that combines Google Local maps with demographic data from the U.S. Census Bureau.

When you click on the map, the demographic mapping tool returns the population, median income, average income, median age and other demographic information for areas within a radius of 1 mile, 3 miles and 5 miles of where you clicked. And, this maps includes all the functions of the standard Google map. You can zoom in, zoom out, slide the map around, and switch between map and satellite views.

[Via Robert Ambrogi’s LawSites Via Library Stuff ]