Kicking off a new law firm comes with a long to-do list. Luckily, starting your digital marketing efforts can be both easy and cost-effective! Keep reading to learn more about the small steps that can...
Want to assess the performance of your law firm website’s current SEO strategy? Google Analytics can help! Keep reading to learn more.
Falling behind on financial obligations is stressful for anyone, and aggressive collection methods can increase the pressure. Fortunately, federal law protects people in debt from certain abuses by collectors. The Debt Relief & Management Center...
Want to stand out from your competitors in a crowded legal market? This post has five tips for making sure your law firm makes a strong impression in the digital space.
Thought leadership allows lawyers to position themselves as industry experts and build credibility for their brand while expanding their practice. If you want to learn more about the ways thought leadership can help your firm...
This month marks the 235th anniversary of the U.S. Constitution, which was signed in Philadelphia on September 17, 1787. The founding document of our democracy continues to exert a profound influence over many areas of...
A professional headshot is more than just a picture for your LinkedIn profile! Check out this post to learn more about the reasons lawyers should have a professional headshot.
Registration is now open for the next installment in our Justia Webinars series covering SEO for law firm websites. Check out this post to get the details!
Your law firm website plays a critical role in your legal marketing strategy. Creating a strong website can take time. Luckily, you only need five core pages to launch! Keep reading to learn more.
The latest info from the Google Partner newsletter is in! Check out this post to learn more about important changes and updates to Google Local Services Ads that may impact your law firm.
Worried about paying for invalid clicks on your pay-per-click ads? Just not sure what click fraud actually is? We have insights for you!
It is time for another edition of Justia Ask A Lawyer by the Numbers, where we give you insights into the consumers using our free question and answer forum to seek legal information and the...
In addition to informing consumers about their rights and helping attorneys build their careers, Justia provides resources to assist current and prospective law students. Recently, we expanded our US Law Schools Center with case law...
As an exclusive benefit for lawyers with a Justia Premium Placement, we offer access to profile traffic statistics to help lawyers discover and better understand how clients find them in the Justia Lawyer Directory. Check...
Did you know that Justia offers numerous free resources to make the law more accessible and help people better understand the foundations of a variety of legal areas? In this post, you can learn more...
Need help creating high-quality, original legal content for your law firm website or blog? Outsourcing your content writing may make sense for you! Here are three things to keep in mind along the way.
Pay-per-click (PPC) ads can play an integral role in almost any lawyer’s well-rounded legal marketing plan. Selecting targeted strategies based on your practice area can maximize the benefits of your ad spend. Keep reading to...
Looking to add video marketing on your law firm’s social media but not sure where to start on your content strategy? Here are four suggestions to help you get going.
Justia Connect is our exclusive membership program connecting lawyers with benefits and resources to achieve their professional and practice-growth goals. Check out this post to learn more about maximizing the potential of these benefits for...
Did you know that Justia offers numerous free resources to make the law more accessible and help people better understand the foundations of a variety of legal areas? In this post, you can learn more...
We took a look at some of the chatter about the largest law firms in the United States to see what their online mentions may say about their larger brand reach. This is what we...
Choosing a strong domain name can help set your website up for success. Check out this post for 5 tips on selecting a website domain name for your law firm!
It is time for another round of updates on the latest in Google Local Services Ads, straight from the Google Partner newsletter. Check out this post to learn more about the highlighted changes and information...
Did you know that Justia offers numerous free resources to make the law more accessible and help people better understand the foundations of a variety of legal areas? In this post, you can learn more...
Just like that, we are halfway through 2022! We checked out our second quarter 2022 data trends for the Justia Lawyer Directory and are back with another update for all of you.
You’re invited to our next Justia Webinar, SEO for Law Firm Websites: Fundamentals of Citation & Link Building, on August 3, 2022! Registration is now open. Keep reading to learn more.
When people refer to the “Google algorithm”, they are often referring to a complex system of multiple algorithms used to determine the information displayed on search result pages. However, algorithms still require a human touch...
Embracing the modern media landscape often presents ethical concerns for practicing attorneys. In this post, we explore some of the guidance on social media and media interactions offered by the ABA Model Rules of Professional...
Need a moment to unwind before the long weekend but want to stay semi-focused on work? Check out a few famous depictions of the law and justice in art.
Did you know that Justia offers numerous free resources to make the law more accessible and help people better understand the foundations of a variety of legal areas? In this post, you can learn more...
Expanded Text Ads are Google Search ads that replaced the shorter standard Google text ad several years ago. However, Google is sunsetting Expanded Text Ads this week! Check out this post to learn more about...
Website maintenance helps ensure your law firm website continues connecting your practice with new clients. Just as neglecting proper maintenance on a home or a car carries risks, there are risks associated with improper maintenance...
Help your law firm grow with webinars from Justia! In a few short days, our free inaugural webinar for Justia Connect members will offer tips on website content optimization. In the coming months, we will...
As the COVID-19 pandemic rapidly reshaped our world, many began to consider what the “new normal” might look like. Check out this post to see what legal marketing impacts seem to be here to stay...
Did you know that Justia offers numerous free resources to make the law more accessible and help people better understand the foundations of a variety of legal areas? In this post, you can learn more...
We’re back with another update on the latest in Google LSAs. Keep reading to learn more.
With Google dominating the search engine market, you may be wondering if any non-Google PPC advertising still matters. The short answer? Yes. Keep reading to learn more.
Free lawyer directory profiles are a great way to enhance your law firm’s digital marketing efforts at any time. However, if you have not claimed them already, here are three reasons to claim your free...
Search engine optimization helps lawyers strengthen their digital marketing strategy by focusing on visibility in Google Search results and other search engine results too! Check out this post to learn more about basic law firm...
Pay-per-click (PPC) ads are a great way for lawyers to target potential clients searching for an attorney. However, PPC myths also run rampant online. Check this post out to learn more about some common PPC...
After more than six months, Google is finally rolling out its first broad core algorithm update of 2022. Keep reading to learn more.
Did you know that Justia offers numerous free resources to make the law more accessible and help people better understand the foundations of a variety of legal areas? In this post, you can learn more...
Lawyers are now invited to upgrade their free Justia Connect memberships to the all-new Justia Connect Pro, an enhanced membership offering that equips legal professionals with even more benefits and resources to achieve their professional...
Google seems to be expanding the places where it shows Local Services Ads on its platform. Keep reading to learn more.
Your potential clients are looking for well-qualified legal representation that they can trust. Check out this post to learn how case studies help bridge the gap by providing a concrete illustration of your successes in...
Did you know that Justia offers numerous free resources to make the law more accessible and help people better understand the foundations of a variety of legal areas? In this post, you can learn more...
Google’s LSAs are continuously evolving. Check out this post for the latest information about Local Services Ads for lawyers!
With the first quarter of 2022 behind us and the second quarter well underway, we are taking a look at some of the data and trends on our Justia Ask A Lawyer forum so far...
Competing law firms may be buying your firm’s name and encroaching into your brand’s space on Google. Want to better protect your law firm’s digital presence? Discover why your firm should consider a PPC branding...
Interested in new ways to market your practice? In this post, you can explore ways to leverage both TikTok and Instagram Reels to reach more clients.
Live chat is not a one-size-fits-all marketing and technological solution. However, it can enhance a law firm’s website and provide a strategic benefit for some firms. Discover a few pros and cons to help you...
Did you know that Justia offers numerous free resources to make the law more accessible and help people better understand the foundations of a variety of legal areas? In this post, you can learn more...
You don’t need a big budget to leverage powerful marketing tools. Check out our list of seven tools that can help small law firms achieve their marketing goals.
The first quarter of 2022 has come to a close! With three months already behind us this year, we took a look at some of the data trends for the Justia Lawyer Directory so far...
Looking to stay up to date on the latest from Google on Local Services Ads? This is the post for you!
Did you know that Justia offers numerous free resources to make the law more accessible and help people better understand the foundations of a variety of legal areas? In this post, you can learn more...
As a lawyer, you fight to protect your clients’ interests regardless of your personal opinions and public perception. However, a vigorous defense of controversial clients can indeed take a toll on your firm’s reputation. Check...
LinkedIn is a professional social network and amongst the most popular channels for law firms to grow their firm. Don’t have a LinkedIn page yet for your practice? In this post, we are walking you...
Get in the spirit this April Fools’ Day! Take a moment to unwind on a Friday and appreciate some bad lawyer jokes and funny excerpts from courtroom conversations.
Google updated the reporting of many structured data errors in Search Console to include the name of the containing element. This revision will provide more insights into invalid markup. Read this post to learn more.
Did you know that Justia offers numerous free resources to make the law more accessible and help people better understand the foundations of a variety of legal areas? In this post, you can learn more...
On the outside, your law firm website may look like a one-time task: set up and go! However, that could not be further from the truth. Check out this post to learn more about the...
Because it no longer provides significant value to both users and Google, the company recently announced it is sunsetting the URL Parameters Tool on April 26, 2022. Keep reading to learn more.
Some legal marketing tips and tricks seem to have stood the test of time and become tried-and-true wisdom. Others are relatively new advice but spread like wildfire. Need help separating the fact from the fiction?...
Justia Connect is our exclusive membership program connecting lawyers with benefits and resources to help them achieve their professional and practice-growth goals. How? Keep reading to find out.
Did you know that Justia offers numerous free resources to make the law more accessible and help people better understand the foundations of a variety of legal areas? In this post, you can learn more...
Understanding your Google Ads Quality Score is an important part of increasing and evaluating the effectiveness of your Google Ads PPC campaigns. Read this post to learn more about why Quality Score matters to your...
Today, Google announced that all Universal Analytics properties will be deprecated in favor of Google Analytics 4. Any properties utilizing Universal Analytics will stop processing hits in 2023. Keep reading to learn more.
Your attorney biography on various platforms is often the first introduction someone has to you as a lawyer. It is also frequently the most visible information about your professional persona. Check out this post to...
As an attorney, you want to be visible in search engine results when someone in your area looks for help in your key practice areas. Optimizing your website content for Google and other search engines...
Are you a bankruptcy lawyer looking for a few ideas to revamp your legal marketing strategy? Read this post for four tips we suggest ensuring are a part of your well-rounded legal marketing plan.
After only 9 days, Google confirmed that the page experience update for desktop is complete. Keep reading to learn more.
Want to stay in the know on the latest updates from Google for your Local Services Ads (LSAs)? This is the post for you!
Social media is a great tool for marketing your practice while building a community. Read this post for seven lessons on creating posts from law firms that actively use social networks to market their practices.
TikTok, a popular video-based social media app, rose to popularity by offering short videos limited to one minute or less. After allowing all users to begin posting three-minute videos in July 2021, it looks like...
Did you know that Justia offers numerous free resources to make the law more accessible and help people better understand the foundations of a variety of legal areas? In this post, you can learn more...
Google recently confirmed that the Page Experience algorithm update for desktop started on February 22, 2022 and will be fully rolled out by the end of March 2022. Keep reading to learn more.
Many law firms incorporate a slogan or tagline as part of their brand to better connect with potential clients and increase the odds that people will remember the firm’s key messaging. Check out this post...
We kicked off 2022 by checking out our data from 2021. Take a look at this post for the latest info about trends on the Justia Ask A Lawyer forum last year.
Which bidding strategy should lawyers utilize to get the most out of their Google Ads PPC campaigns? The answer depends on the particular goals of your practice. Keep reading to learn more.
The consequences of failing to prioritize web accessibility can go well-beyond decreased effectiveness of your law firm website. Keep reading to learn more about three possible ramifications of having an inaccessible site.
Did you know that Justia offers numerous free resources to make the law more accessible and help people better understand the foundations of a variety of legal areas? In this post, you can learn more...
If you want to increase your law firm’s online visibility, you are likely interested in search engine optimization (SEO). Check out this post to learn more about the answers to some common SEO questions we...
Want to stay in the know on the latest updates from Google for your Local Services Ads (LSAs)? This is the post for you!
When you think about evaluating the success of your law firm, you likely analyze client numbers, client outcomes, and/or law firm profit, but have you considered the impact employee satisfaction may have on your practice?...
Consistency is the foundation of successful branding efforts. Check out this post to learn more about why consistency matters and get a few tips on how to increase consistency in your law firm’s marketing efforts.
From the founding fathers of the United States to golfers, artists, and more, many of the most famous figures throughout history were also lawyers. Keep reading to discover seven lawyers still remembered by history books...
Google will soon ramp up its enforcement of rules requiring LSA providers to submit documentation of any DBAs under which they are advertising. Check out this post to learn more.
Did you know that Justia offers numerous free resources to make the law more accessible and help people better understand the foundations of a variety of legal areas? In this post, you can learn more...
Your well-written lawyer blog is a great way to market your law firm and better connect with potential clients. However, common grammar mistakes can diminish this benefit. Check out this post for five mistakes to...
We’re kicking off 2022 by reflecting on the data from 2021. The numbers are in! Check out this post for data on the Justia Lawyer Directory in the final quarter of last year.
From the earliest days of their careers, lawyers learn the importance of networking as a tool for practice growth. Check out this post for a few tips on leveraging your digital network and other online...
Did you know that Justia offers numerous free resources to make the law more accessible and help people better understand the foundations of a variety of legal areas? In this post, you can learn more...
Many industries are experiencing higher rates of turnover as employees change companies and positions with greater frequency, and the legal industry is no exception. Here is a list of seven things to remember when you...
Justia is the most visited legal portal website in the United States and the Justia Lawyer Directory receives high volumes of visits every day from potential clients looking for a lawyer. Read this post to...
As video marketing increases in popularity, it is important to optimize your content for better rankings and increased conversions. Check out this post for seven tips that can help you do both.
Have you ever tried to visit a website and received a “Page Not Found” message with a 404 code? If you want to learn more about what this code means, as well as other common...
As the fourth quarter of 2021 draws to a close, we recently finished taking a look at our third-quarter data for Justia Ask A Lawyer! Check out the latest trends and see whether you can...
Did you know Justia offers numerous free resources to make the law more accessible and help people better understand the foundations of a variety of legal areas? In this post, you can learn more about...
How many movies or television shows have you seen about the legal industry? How many inaccurate courtroom depictions have you noticed? If you are a lawyer, then the answer is surely many! Check out this...
In this third and final installment of Justia’s 2021 end-of-year series, we are taking a look back at the trends that shaped digital and legal marketing in 2021 and sharing some of our predictions for...
In this second installment of our end-of-year series, learn more about the changes and accomplishments at Justia over the course of the year.
The results are in! In this first installment of Justia’s end-of-year series, discover the results of our survey on the legal marketing trends of 2021 and 2022.
Just as client communication is crucial to your practice, keeping in touch with people matters. Consistent communication builds strong relationships while helping strengthen your law firm brand. In this post, you will learn why email...
Did you know Justia offers numerous free resources to make the law more accessible and help people better understand the foundations of a variety of legal areas? In this post, you can learn more about...
Are you an immigration lawyer looking for a few marketing tips designed to help your law firm succeed in the coming year? This is the post for you.
New to PPC advertising? Need a refresher on what all of the marketing jargon means? This glossary is here to help!
Plugins help drive the ongoing WordPress popularity by allowing you to expand upon the platform's core functionality to create a customized website. With so many options available, how do you decide which plugins your site...
Understanding your conversion rates can help you streamline and effectively implement your legal marketing efforts, while optimizing your conversion rates can help build your practice and manage costs. Keep reading to learn more.
Did you know that Justia offers numerous free resources to make the law more accessible and help people better understand the foundations of a variety of legal areas? In this post, you can learn more...
We’ve checked the Justia Lawyer Directory data for the third quarter of 2021 and are excited to share this data with all of you! Keep reading to learn more.
When people think of lawyers (and people with law degrees), they often think of very serious individuals wearing suits to the courtroom. However, many lawyers go on to follow less traditional careers paths. Some even...
The Justia Portal is home to a treasure trove of information that can help aspiring lawyers on their journey to joining the legal profession, as well as actual lawyers in their day-to-day practices. Check out...
Some of the lawyer directories most frequently used by consumers also incorporate lawyer ratings. With potential clients seeing these ratings on your profiles, it is important to understand how directories determine what your rating may...
Did you know that Justia offers numerous free resources to make the law more accessible and help people better understand the foundations of a variety of legal areas? In this post, you can learn more...
In a previous post, we discussed what web crawlers are and what they do for your website. In this article, we’re taking a look at Google’s crawler, Googlebot. Keep reading to discover more about the...
Out with the old, in with the new? Google My Business is being renamed and with it is coming new changes to the platform. Here is what we know so far.
Does your firm use Google’s Local Services Ads (LSAs) as part of your marketing strategy? Want to stay in the know on the latest news, updates, and reminders about LSAs? This post is for you!
As we move into the final months of 2021 and the upcoming holiday season, many lawyers are beginning to look forward to their marketing strategies in 2022 and beyond. Check out this post to learn...
As we continue our series on the various legal directories lawyers should have on their radar, we have gathered a list of the best national bar association directories. While membership in these organizations is not...
In this second part of Justia’s Halloween special, check out some of the costumes lawyers have worn in recent years. Plus, get some inspiration on legal-themed attire for the holiday weekend!
Ever wondered if Halloween celebrations can get you into trouble with the law? In this first part of Justia’s Halloween series, we will tell you about some of the laws that can transform a fun...
Welcome, lawyers, to our new membership program designed to help you share, learn, save, connect and grow your practice. Read on to learn more about the resources and benefits created to help you achieve your...
Deciding to invest your marketing resources into paid ads can be a big decision for many law firms. Here are nine questions we suggest you ask before signing a contract with a new PPC consultant...
Did you know that Justia offers numerous free resources to make the law more accessible and help people better understand the foundations of a variety of legal areas? In this post, you can learn more...
In a recent announcement, Google confirmed that lawyers no longer need to go through an additional background check to achieve "Google Screened" status for their Local Services Ads. Learn more about this change and what...
Whether you are new to PPC and search engine marketing or simply want to stay up to date on trends and best practices, here are nine PPC and SEM blogs that can help you stay...
Need some info on digital marketing for criminal defense lawyers? Check out this post for five tips and best practices you may want to consider when you update the marketing plan for your law firm.
Considering Google’s Local Services Ads (LSAs)? Already running LSA campaigns? Check out this post for news, updates, and reminders that your firm needs to know about this increasingly popular legal advertising channel.
As mobile searches and smartphones remain ubiquitous in our modern society, you want to optimize your law firm website for mobile devices. Read this post to learn more about the importance of responsive web design...
Did you know Justia offers numerous free resources to make the law more accessible and help people better understand the foundations of a variety of legal areas? In this post, you can learn more about...
In today’s day and age, people commonly turn to the internet, seeking answers to their questions through various search engines. Understanding the process by which these search engines crawl, index, and rank content is both...
After a long day at the office, there is nothing like relaxing with a TV show that helps you forget the stressful day. For many, television is the perfect company for fun and entertainment, even...
We’ve reviewed the Justia Ask A Lawyer data from the second quarter of 2021, and the numbers are in! Check out this post to learn more about common searches, see the most active lawyers on...
While many organizations maintain lawyer directories, each attorney licensing organization also offers an official directory that serves as a roster of attorneys eligible to practice in that jurisdiction. Check out this post for a list...
Are you a new lawyer considering hanging your own shingle? Have you just started your own law firm? We have some marketing tips for you – straight from lawyers who have already traveled this path.
Interested in using pay-per-click (PPC) ads to create a more well-rounded marketing strategy for your law firm, but don’t know how? Let this quick start guide help you navigate the initial set up process.
An important aspect of delivering a great user experience is ensuring that your website is accessible for people with disabilities or impairments. Web developers must provide alternative methods to access their content and ensure that...
There are many moving parts to creating a law firm website, including potential legal implications for a lawyer’s website content, design, behavior, and more. Check out this post for information on five legal concerns you...
Search engine optimization (SEO) is a frequently discussed topic in digital marketing and technology circles, but myths and conspiracy theories are widespread. Check out this post to learn more about the common SEO myths lawyers...
Generations of lawyers have aspired to leave a legacy by achieving named partner status at a large law firm. However, recent trends in legal marketing are leading to shorter and shorter firm names – either...
While Instagram started as the social network for sharing photos with a personal or “artistic” touch, it has become a strong marketing tool for companies, including law firms, looking to strengthen their brand and increase...
Many lawyers already know they should incorporate legal marketing best practices into their marketing plans. However, if you are an estate planning or probate attorney looking for a few tips specifically for your practice area,...
Potential clients often see your website homepage before they have even talked to you. This means your law firm website homepage is an important part of the business development life cycle for your practice.
Statistics illustrate the marketing trends happening both inside the legal industry and in the larger marketing community. Check this post out for 54 statistics about marketing that can help your law firm stay ahead of...
The numbers are in for the lawyers who claimed their profiles in the Justia Lawyer Directory during the second quarter of 2021. Find out what they do, where they went to school, and more!
Web Vitals is here! Besides "unique and relevant content," how you deliver it (user experience) is now playing a significant role in Google Search rankings, meaning that Google will prioritize pages with an excellent page...
Ever wondered why we recommend utilizing lawyer and law firm directory profiles as a key part of your comprehensive legal marketing strategy? Check this post out for answers, plus some tips for getting the most...
While your law firm name is the first element of your brand that people come into contact with, your logo - the visual identity of your firm and name - is usually a close second....
Lawyer blogs can be a strong marketing tool with numerous potential benefits for your practice. Check out this post for a few of our tips for developing content that maximizes the marketing benefits for your...
Marketing to corporate clients, particularly large companies, often requires business lawyers to adopt a unique approach to legal marketing. Check this post out for a few strategies to help you succeed in reaching these organizations.
Twitter is still one of the most underutilized social media platforms for law firms. Check this post out to learn about creating a Twitter account and using it to broaden your practice’s reach to new...
Your Justia Lawyer Directory profile is a free marketing opportunity for you to connect with people who are actively searching for a lawyer. Read on for strategies designed to help you get the most from...
Your marketing plan is a crucial part of developing effective strategies for both sustaining and growing your practice. Check out this post to learn five reasons why your law firm should have a marketing plan...
Profiles in lawyer and law firm directories are important (and often free!) pieces of a robust, well-rounded legal marketing strategy. Check out this post for a list of legal directories to help you reach more...
SEO is undoubtedly a crucial part of a lawyer’s comprehensive digital marketing strategy. PPC ads are great ways to get your name in front of potential clients. Together, they can push your law firm closer...
Since breaking onto the social media scene, TikTok has been known for its short-form video content limited to one minute or less. That is about to change for all users.
We are sharing some of our Justia Ask A Lawyer data from the first quarter of 2021 with all of you. Check out this post to learn more about the questions submitted through the forum,...
In a digital marketing world, SEO matters. Whether you are an SEO beginner or expert, you need to stay up to date on the trends and changes in the SEO landscape. Here are 10 SEO...
If you are focused on optimizing your law firm’s digital presence for search engines, then you may have wondered whether it is better to keep your legal blog on an internal page within your larger...
Since the beginning of humanity, sound has been one of the most important instruments for communication. For much of history, music was an ideal method of telling stories and sharing info about news and important...
You know social media is an important part of a comprehensive legal marketing plan that is here to stay. In this post, we offer four strategies for managing your law firm’s reputation on social media.
Core values help you align your law firm’s culture and actions to ultimately strengthen your brand and achieve your law firm’s long-term goals. Check out this post for guidance on identifying core values to guide...
As search engines increasingly work to match search results to user intent, the importance of local marketing continues to increase for lawyers and law firms. Check out this post to learn more about two often...
If you have ever considered utilizing Google Ads as part of your legal marketing strategy, it is time for you to get started with Justia Amplify PPC Management services. For a limited time, we are...
Web accessibility is important for all entities, but especially the ones that make and enforce the laws and regulations of the United States. We did some checking in to see how key government websites are...
Facebook is one of the first social media platforms that you should consider when building your law firm’s social media presence. Check out this post to learn more about the nuts and bolts of creating...
Google I/O is an annual event for developers. Last year, Google canceled the event due to the pandemic, and this year, Google decided to make it a virtual conference. In this article, we'll go over...
You know links matter for SEO, but why does internal linking matter and how should you approach it? In this post, we will give you some of the best practices and tips for internal linking...
Have you ever wondered whether you should allow a guest to post on your blog? Do you worry whether your Title Tags are too long for SEO value? Should you do press releases as a...
Ever wondered what the most commonly filed civil suits are in your state? Want to know how the COVID-19 pandemic impacted activity in the federal court system? We have answers.
Law firms want to know how to best spend their money when it comes to advertising. Which marketing strategy will result in the highest return on investment (ROI), and how can you get started? Or,...
Since the invention of cinema, many different stories have been shared on the silver screen. The law is no exception. Through the decades, movie lovers have enjoyed tales of thrill, crime, courtrooms, and more that...
While you always want to employ general marketing best practices for your law firm, it is important to also implement focused strategies that work for your key practice areas. If you are a family lawyer...
Part of creating a successful digital marketing strategy for your firm is incorporating new ways of connecting with your clients and other lawyers. Learn more about the reasons you should consider adding a podcast to...
A key part of achieving marketing success is creating a marketing plan to guide your strategy. Check out this post for 6 tips to remember when creating a marketing plan for your law firm.
Remaining engaged with (or re-engaging with) your former clients is an often overlooked marketing strategy for many attorneys. Check out this post to learn more about why marketing to these former clients is important for...
Outside of finding your website on the first page of Google, social media is one of the most important ways to market your website. In many ways, social media is the “word-of-mouth” communication of the...
If you need a quick comparison of the usefulness of Facebook and Google’s remarketing products for a law firm, or simply need a quick introduction to some things to consider when it comes to remarketing,...
If you have spent some time in the digital marketing space, you know the importance of Search Engine Optimization (SEO). In this article, we highlight some of our top picks for tools to help you...
Clubhouse is a new social network that has achieved accelerated growth in a short time. Whether this is due to its invitation-only exclusivity, the FOMO phenomenon, or simply because it is easy to listen to...
We gathered some data about the lawyers who claimed their profiles in the Justia Lawyer Directory during the first quarter of 2021: where they come from, what they do, and more.
Want to catch up on some of the most memorable lawyer commercials to hit the airwaves (or the internet) over the past decade? Need a few tips for creating your own commercial? Then, this post...
While there are general legal marketing practices all lawyers should consider, it is also important to stay up to date on the marketing practices that work for your specific practice area. Check out this post...
Whether you need to start from scratch on your law practice marketing plan, revamp your marketing strategy, or simply want to stay up to date on legal marketing trends, here are 10 legal marketing and...
Google just rolled out regular expression (Regex) filters and a revamped comparison mode in Search Console performance reports.
Your brand goes beyond the name by which your law firm or the products and services you offer are recognized. In this post, learn more about how the different elements of your brand, both tangible...
Measuring and analyzing traffic is the best way to know how well your site is performing. While most use Google Analytics for this analysis, it is just one of many tools available. In this post,...
TikTok may be just what you need to refresh your legal marketing strategy. Read this post to learn more about TikTok and the lawyers using it to help reach their goals.
In this post, we offer you some tips & tricks to ensure your marketing strategy is getting the most benefit from your law firm’s LinkedIn Company Page.
We’ve rounded up 20 taglines and slogans of “AmLaw 100” firms – just for you.
If your law firm is not using a LinkedIn Company Page as part of your marketing efforts, then this post is for you.
Lawyers know reputation can make or break a practice. In this post, we review key strategies to consider when managing your firm’s reputation in online search results.
Google has announced changes to its Abusing the Ad Network policy effective May 4, 2021.
New updates to the Google Ads mobile app makes performance insights and notifications available to users on their mobile device.
Google is testing a new search feature called "See results that mention" that comes with a filter box.
We take a look at the evolution of Google Analytics, currently the most used web analytics service, from the early days of Urchin to the new Google Analytics 4.
Completing and updating your Justia Lawyer Directory Profile just got a lot easier.
The Justia Team recaps some strategies shared by Peg Fitzpatrick, an accomplished author and social media strategist, to boost your creativity when tackling your online marketing strategy.
Many legal professionals struggle with the appropriate response to negative comments or poor online reviews. The American Bar Association Standing Committee on Ethics and Professional Responsibility recently released an ethics opinion addressing the ethical implications...
Businesses’ owners can now reply to messages from customers through their web browser by using the Google My Business desktop interface.
Google Ads announced today that they are modifying Phrase Match to include Broad Match Modifier behavior. They will be eliminating Broad Match Modifier altogether by the end of July.
Developers can start exploring this exciting Google product and learning about the upgrades and improvements that it offers, which are still evolving as new features are added.
If you are looking for unique, cost-effective ways to grow your practice, you should consider answering legal questions online. Justia Ask A Lawyer provides attorneys with a great opportunity to market their practice by doing...
If you want to start targeting local consumers and boosting your local visibility online, your business profile must be properly optimized with up to date and accurate information.
In the future, 2020 will be seen as a symbol of change, adversity, adaptation, and resilience. At Justia, we overcame the challenges of this year and were able to complete projects and launch new initiatives...
While it may be hard to look past this tumultuous year, the legal developments of 2020 could shape the rights and obligations of Americans for years or even decades to come. Some of the notable...
The year 2020 will most certainly be a year that we will all remember. Society was challenged by something that most of us had never seen in our lifetimes. Through it all, we've overcome adversity...
The year 2020 was packed with new trends full of creativity and innovation in web design. While some will fade away, others are definitely here to stay. Most of these trends were distinguished by attaining...
The landscape for local businesses changed drastically due to the restrictive measures imposed everywhere while trying to keep this virus at bay. The COVID-19 pandemic has taught business owners that they need to adapt and...
Throughout 2020, we saw a remarkable amount of changes that affected search engine optimization. In this blog post, we will round up some of the most relevant stories in SEO's constantly evolving world. We can...
Social media had a year of incredible growth despite various controversies. From TikTok to Facebook to LinkedIn, all the big companies developed new features and found ways to encourage commerce across their platforms.
2020 was a year out of the ordinary. It was a year that, with social distancing and the home office, brought a rethinking of how people had to connect at work, professionally, at school, and...
A new services filter in the Justia Lawyer Directory will make the process of connecting consumers with attorneys more streamlined and precise.
There are several ways to get reviews for your LSAs. However getting a LSA verified review should be made a priority.
Google made a significant number of announcements during its “Search On” livestream event last week. These changes aim to advance Google’s ability to understand user queries and organize the information in more useful ways.
Don't risk having your profile managed by someone else because you don’t own it. Be sure that you have full control of your profile to update it as you deem necessary
Emails are going out to select law firms participating in Local Services Ads, informing them of a beta release of bidding to stand out even more from your competitors by bidding for the top placements.
The Google My Business dashboard is now encouraging businesses to set up a video conferencing service by showing links to different companies providing such services.
Participating in LSAs (Local Services Ads) is a no-brainer for law firms that want to maintain a competitive online presence. These ads offer visibility at the very top of Google searches and are now more...
Google has started rolling out LSAs to a variety of legal practice areas. Check out this post for a list of practice areas currently available.
An unclaimed business profile may have incorrect or outdated information. As a result, your business could lose potential clients, calls, and visits to your website or office
Google has just released Local Services Ads to lawyers nationwide in the following practice areas: Bankruptcy, Business Law, Contract Law, Criminal Law, Disability Law, DUI, Estate Planning, Family Law, Immigration, Intellectual Property, Labor Law, Litigation,...
Setting up your Google Business Profile is a must to improve your local visibility online. Being free, it is a great marketing tool for law firms of every size, so don't lose potential customers by...
Become the master of Zoom with these simple tricks to give a professional look when video conferencing, as well as these tips and tricks for using the Zoom application.
Google announced today that the Rich Results Test is now out of beta.
Google Business Profile (GBP) gives you a chance to show up in the Google Local 3-Pack on a Google search result page, allows you to showcase your law firm, and gives you the opportunity to...
As part of our commitment to helping lawyers find new clients, and helping clients find the right lawyer, Justia is pleased to announce a trio of new features for the Justia Lawyer Directory. Consumers now...
The information that businesses record on the Google Business Profile (GBP) platform is presented daily to millions of people worldwide through the multiple services that Google has put at our disposal. Services like Google Search...
Many states have either postponed the July 2020 bar exam, implemented social distancing rules for tests that will occur as scheduled in July, made plans to conduct the test online, or expanded limited practice rules...
Google has released notes about Core Web Vitals, their new three main things to measure when testing your site for speed.
Google Business Profile (GBP) is a free tool for businesses and organizations through which they manage their business profile(s) and presence on Google, including Google Search and Google Maps. Google Business Profiles regularly appear in...
Google's more advanced video conferencing platform is now available without G Suite.
With our Spanish speaking community in mind, we have translated the most popular and recent posts from our Onward Legal Marketing and Technology Blog. BIENVENIDOS!!
Congress has passed legislation that will provide $380 billion in a second round of small business relief that will augment the $349 billion that was allocated last month under the CARES Act for loans and...
Google launched its new YouTube Video Builder tool yesterday. The new tool will help businesses create short YouTube videos by using a set of predefined layouts and media resources.
To help lawyers reach potential clients during the COVID-19 pandemic, Justia has added new features to the Justia Lawyer Directory.
Emergency monetary aid and revised criminal procedure rules for federal courts will assist in the effort to expand the use of video and telephonic hearings during the COVID-19 pandemic, but also raise questions regarding consent...
Lawyers and law firms impacted by the coronavirus outbreak can access a variety of business assistance resources under the federal Coronavirus Aid, Relief, and Economic Security (CARES) Act.
Google announced earlier today that they added new level preferences for performance reports and enhanced the email preferences on Google Search Console.
With telephonic and video appearances becoming more necessary in courts nationwide due to the COVID-19 emergency, lawyers will be expanding their use of remote communications for hearings and various other legal proceedings.
As the coronavirus outbreak evolves, attorneys are working hard to continue serving their clients while observing social distancing protocols. We have put together the following law firm website and video chat recommendations to help lawyers...
As courts across the country race to modify or halt operations in light of social distancing policies mandated due to the COVID-19 emergency, they will be greatly expanding their utilization of remote or virtual proceedings....
As health and safety concerns mandate social distancing and other precautions due to the coronavirus outbreak, lawyers and law firms can turn to technology for efficient and ethical practice solutions that serve to promote public...
Social distancing due to COVID-19 prevents us from meeting in person, but these Video Conferencing services can keep you connected to your colleagues and clients.
Reputation management has become a necessary part of customer-oriented businesses with an online presence, such as law firms. Keep in mind that your reputation precedes you, which means that whatever a person says about you...
Google announced on Tuesday, February 18 the release of some changes to its Google Search Console Change of Address tool.
Well-optimized images boost your online visibility and are essential to get your message across in just a single glimpse. The internet is becoming increasingly visual and interactive; images make up an active visual component of...
In this article in The Collaborative Law Firm series, we tackle video conferencing solutions to help you meet with your colleagues face to face even when you are far apart. Check it out for summaries...
Our annual round-up of developments in the online world discusses developments in internet marketing over the past year and looks forward to 2020.
You've toiled long and hard, sowing the seeds of your SEO efforts for months or even years. When it comes time to harvest your rewards, use these free tools from Google to measure your success.
A user's age determines how your website is perceived and sets expectations. A well-designed website must be appealing to the new generations whom it is targeting, and if millennials are part of your target market,...
Google Posts have been fully integrated into the Google Business Profile platform, offering business owners the opportunity to influence Google's understanding of their businesses, potentially expand their reach, and get more exposure with placements in...
On November 15th, the Google My Business (GMB) messaging feature will move from SMS (texts) to the free GMB App. This means that you will no longer receive an SMS when customers reach out to...
We are excited to announce that the Justia Lawyer Directory is now publishing client reviews. Together with the existing attorney peer ratings, these two critical perspectives should provide valuable feedback to consumers who are seeking...
Your new website looks great, but is it haunted? Is your old website that you thought was dead tormenting your new site from beyond the grave? In this Halloween post, we talk about ways in...
While dismissed by many people as a "dead" technology, the fax machine still has a place in many businesses, especially law firms. In this edition of The Collaborative Law Firm, we cover different ways to...
In this digital age, images get stolen all the time online. Most people will assume that if an image is posted publicly on the Internet then it should be fine to use it, which it...
In the latest edition of our ongoing series on the services and systems you need for your law firm, we discuss Business Telephone Systems and your myriad options for telephony.
Google started off July with several announcements related to the Robots Exclusion Protocol (commonly referred to as REP or colloquially as robots.txt after the original means of implementing it). We’ll give you a brief summary...
Google recently unveiled new features that further strengthen the Google My Business (GMB) platform. Since these features allow a GMB listing to stand out, it is of utmost importance that business owners get to know...
In the month and a half since Google I/O 2019, the search giant has been very busy making changes, we wanted to take an opportunity to round up some of the more interesting stories that...
Google is rolling out a new core algorithm update today. Here is what we know so far.
As he does every year, Justia Engineer Nick Moline attended the Google I/O conference in Mountain View. As usual, he liveblogged the sessions he attended, and this post is his summary of some of the...
Over the years Google has repeatedly said that they are capable of indexing JavaScript sites, but that said there are some best practices you should follow to make sure Googlebot can read it, this #io19...
AMP for Email allows developers to send email which can contain dynamic and interactive elements not normally possible with email, find out more in our live blog of this #io19 session
Day 3 of #io19 live blogs and we are ready for John Mueller and Martin Splitt to give updates on the latest improvements to Google Search.
Our next live blog from #io19 is all about Web Performance
Our #io19 Live Blogs continue with a session on AMP
Day 2 of #io19 is here and we kick off today's live blogs with a session on Structured Data markup
Our first #io19 live blogged session is case studies for Progressive Web Apps (PWAs) from Twitter, Times Internet of India, and Hulu
The third annual AMP Conf happened this April in Tokyo, and one of Justia's own was there for the whole thing. Check out what is new with the AMP Project in our wrap up of...
In your law firm (or any business), you need reliable tools for creating documents, spreadsheets, and presentations. But with the large number of options that continues to increase, how do you choose? In this post,...
Google has acknowledged a new core algorithm update rolled out this week which the SEO community online is calling "Florida Update 2." Here's what we know so far.
By prioritizing communications with potential clients, you can minimize missed opportunities throughout the client development process.
Google has announced a change to the way it handles duplicate URLs in Search Console. Check out our summary for what you need to know.
We continue our series on services you can use in your firm to improve team collaboration with the most vital communications service there is, email. Check out our synopsis of your choices when it comes...
In our annual post reflecting on the search and marketing developments of the past year and looking ahead to the anticipated changes in the coming year, we highlight some of the changes that have the...
Unsolicited mail (or SPAM) has been a thorn in the side of every user of email since the first time someone heard "You've got Mail!" In this post we talk about ways to combat SPAM...
Google has announced that it is sunsetting the Google+ Social Network in August 2019. We take a look at Google+'s history, including its predecessors and the services that have arisen as a result of the...
The Justia Lawyer Directory now permits users to filter results based on lawyer rating, experience, and other parameters. The rating is based on the average score given by an attorney’s peers who are personally familiar...
Your website's header is the first thing visitors see on your site and is often the most memorable component. We've compiled some tips on how to make the biggest and most lasting impact with the...
Microsoft has extended its support of Google's open-source Accelerated Mobile Pages (AMP) Project by creating its own AMP viewer and AMP cache, and by adding AMP-enabled news articles to its mobile search results.
The ABA approved long-awaited changes to its Model Rules on legal advertising at its recent House of Delegates meeting. While the rule revisions do not go as far as some advocates had hoped, they serve...
Google's new "Speakable" markup allows publishers to customize the way their content is described by the Google Assistant. Justia is proud to announce that using this new markup, commentary from Verdict, our legal commentary and...
For Chrome’s 10th anniversary on September 4th, Google revamped its browser by incorporating several new features to it. Based on Material Design standards, the company stated that the update is more significant than any other...
The colors you choose for use on your website may have a more significant impact on your visitors than you expect. Learn how certain colors affect people differently, and follow these tips to make deliberate...
Although it may be tempting to try to implement some of the latest flashy design elements on your website, doing so could have the unintended effect of slowing down your website and thus negatively affecting...
Google's previously announced "Speed Update" is now rolling out to all mobile search users. Make sure that your mobile website has excellent performance, or else you may see your ranking fall!
It’s easy to think that your website should be on the cutting edge of web design trends, but we encourage you to consider the ultimate goal of your law firm website: converting visitors into clients....
For 11 years Google has offered two competing advertising products with distinctive branding, AdWords and DoubleClick. Today it announced it is unifying under a new "Google Ads" brand, while also announcing new features to help...
For the first time in almost 30 years, California has completed a large-scale revision of its Rules of Professional Conduct for lawyers. The changes will align California's rules more closely with the rest of the...
In today’s increasingly fast-paced world, competition for attention on the internet is at an all-time high. Thousands of sites, if not more, are launched every day, which is why it’s important to consider how to...
Mariya Moeva and John Muller leave a session on doing better in Google Search
Day 3 of Live Blogs from #io18 is here, our first live blog of the day is a session on how AMP has expanded beyond web pages
Second session of the day, on Web Performance
Day 2 of Google I/O 2018 begins with a session on what is new in Google Chrome's DevTools hosted by Paul Irish and Jason Miller
Our next session is on progressive web apps, including looking at what is new from them.
Our coverage of Google I/O continues with a live blog of a session on web performance
A session on accessibility options in Augmented Reality and Virtual Reality
a Google I/O 2018 Session on the state of modern web technologies.
For the second year in a row, Justia will be live blogging sessions at Google I/O 2018 next week. Take a look at some of the sessions we'll be live blogging and be sure to...
Google is notifying webmasters that their sites are being added to the mobile-first index. Be sure that your site is ready for the mobile-first index so that this change doesn't negatively impact your SEO.
Websites running the popular Drupal CMS system are under attack as a new vulnerability was published Wednesday. If you use Drupal for any of your web properties, you need to update now.
Google continues pushing the web towards a more secure future with Phase 3 of its multi-year plan to mark non-HTTPS sites as "not secure." Check out our review of the timeline of Google's march to...
We are excited to launch the Justia Lawyer Rating and Reviews feature on the Justia Lawyer Directory. We hope this new addition provides helpful information to consumers looking to hire a lawyer. Learn more about...
On law firm websites, the attorney profile pages are often among the highest-trafficked pages, second only to the home page. Even so, too many attorneys neglect this page or leave it looking like a barebones...
Including a high-quality photo of yourself and your team on your law firm website can help instill a sense of trust and encourage visitors to contact you. Follow these photo tips to ensure that your...
Google's Accelerated Mobile Pages project has continued its forward momentum over the last year, and as such the time has come to review the changes to the platform in that time. With new features, new...
The Legal Talk Network just launched a new show about the First Amendment called "Make No Law," created by Popehat founder Ken White. The show will provide a dynamic narrative of our nation's freedom of...
There are many communication options beyond traditional office memos, email, and telephones. In a previous post, we discussed instant message services, which have certain advantages and disadvantages for professional teams. In this post, we compare...
This week Google announced a ranking algorithm update dubbed the "Speed Update" that will affect mobile search results starting in July 2018. In this post we break down the details of Google's announcement explaining what...
The year 2017 brought many changes in the world of search engine optimization (SEO) and online marketing. In particular, law firms should take note of the push toward HTTPS, the importance of using structured data...
LinkedIn is the most popular social network among lawyers, according to the ABA 2016 Legal Technology Survey Report. As a lawyer, you can benefit from LinkedIn in many ways. In this post, we are going...
The Justia Lawyer Directory is newly redesigned to better showcase premium placements! For each of your gold placements, you can now create a custom tagline (up to 80 characters) and description (up to 220 characters)...
Brick-and-mortar businesses should leverage the power of Google My Business (GMB) when seeking to attract and retain clients. When over 80 percent of consumers on mobile devices use search engines to find information about local...
As the powerhouses in technology continue to battle it out for the chance to be your personal voice assistant, your choices continue to grow. Check out the latest salvos in the ongoing Voice Assistant wars.
We are pleased to announce the launch of our newly designed marketing website. There you can find descriptions of the legal marketing services we offer, read testimonials from a few of our many satisfied clients,...
October 2017 will bring stronger warnings on non-HTTPS sites for users of the Google Chrome browser. For websites with contact forms that don't use HTTPS, this might mean a significant decrease in contacts from your...
When your firm has grown beyond a few people in a small office, instant messaging can help keep communication flowing amongst your attorneys and office staff, but which service should you use? In this first...
The speed in which your web pages load is of utmost importance to your search engine optimization, and more importantly, for your users. In this article we discuss some of the best practices for improving...
Google I/O 2017 is winding up and so is our Live Blog coverage, but we have one more session to attend. Join us as we learn about how AMP can be used for more than...
Bright and early on Day 3 of Google I/O 2017 and I find myself in the second row of a session on HTTPS Everywhere. I've blogged about the HTTPS Everywhere initiative a few times before,...
Google has long evangelized the importance of increasing performance of your website, especially when it comes to mobile users. On the second day of Google I/O 2017, we live blogged a session about understanding the...
During the AMP Keynote on Day 1 of Google I/O 2017 we were presented with the concept of Progressive Web AMPs, the ability to combine Accelerated Mobile Pages with Progressive Web Apps. On Day 2...
The Presence of the Accelerated Mobile Pages (AMP) Project at Google I/O 2017 is strong, kicking off with a special Keynote just for the AMP Project on the first day of the conference. As with...
We've talked previously on this blog about how structured data and rich snippets. At Google I/O 2017 there was a session about how you can use Structured Data and Rich Snippets to stand out in...
Web Components are a means of creating reusable encapsulated components to push the web platform further. While Web Components are a native concept, not all browsers support it yet, and they can still be quite...
Google I/O 2017 is approaching fast. This is Google's biggest event of the year covering all things Google from android to web. This year we'll be live blogging several of the sessions and you can...
In general, web-based marketing is all about getting search engines to index your content. However, there are certain circumstances when you may not want search engines to index some of your content. Learn about the...
Moving your site to HTTPS isn't just a good idea, it is vital to your success, but doing so presents some challenges that you may not be aware of. Here we outline some of the...
Justia is pleased to announce that our client Miller & Zois won the Maryland State Bar Association's inaugural Zenith Award for Best Call to Action. According to the Bar Association's website, the Zenith Awards recognize...
One of the best investments a law firm can make is in high-quality, original, focused content for their website. Content not only drives SEO, but it is also crucial for attracting and retaining readers, and...
Legal ethics rules in a majority of states now require attorneys to become and remain familiar with technologies that affect their practices. However, the broad wording of the applicable rules and the constantly evolving world...
Justia is AMPing all of our law firm client websites and blogs. In addition to the who (law firms websites), this article covers the what and why of AMP.
2016 was an eventful year in online marketing, and 2017 promises to introduce even more changes. From real-time Google filter updates to how search engines handled the indexing of fake news sites, we take a...
Search engines have long tried to extrapolate meaning from the content of your web pages. While they have gotten pretty good at it, it is easier for them if you can be explicit in the...
The State Bar of California Standing Committee on Professional Responsibility and Conduct recently reaffirmed its position on attorneys' duty of confidentiality toward their clients. In an advisory opinion, the Committee reiterated that lawyers may not...
Today, Google introduced Google Assistant, a voice-activated personal assistant, joining Apple (Siri), Microsoft (Cortana), and Amazon (Alexa) in the battle for the best digital assistant. At first glance, Google Assistant boasts some advantages and a...
The American Bar Association periodically publishes a document that describes legal marketing rules for every state, detailing how they deviate from the corresponding ABA Model Rule. This document covers everything from restrictions on client testimonials...
Justia Premium Members can now see how often visitors have viewed their profile and listings on the Justia and Legal Information Institute lawyer directories and legal portals. This new web traffic report tracks the number...
The Florida Bar Board of Governors has issued an opinion that attorneys contacting prospective clients by text must follow the same rules that apply to other written communications in this context. While most states have...
Most states regulate attorneys' use of the words "expert," "specialist," and other terms that could be misleading or suggest a guaranteed outcome in their clients' cases. Although it is a relatively new area of regulation,...
With the advent of online review websites, many lawyers are finding that they benefit from having positive client reviews on each site where their name appears (and suffer from having negative reviews). Lawyers should be...
Whether a lawyer or law firm may ethically bid on other attorneys' or law firms' names among the keywords in their pay-per-click campaign depends on the state(s) in which they practice. Although the practice, also...
Criminal defense lawyers who maintain a blog as part of their approach to web marketing should follow these tips on what to blog about. It is important to publish new blog posts on a regular...
When using a website or blog to market your law firm, you should be careful to avoid using language or portrayals that your state bar considers "misleading." Three areas in which attorneys should be particularly...
Personal injury lawyers who maintain a blog as part of their online marketing strategy should consider following these tips for coming up with blog post topics. In order to be an effective marketing tool, a...
Embedded contact forms are an efficient way for lawyers to allow their website visitors to contact them. Like other aspects of attorney advertising, contact forms may be subject to regulation. In many jurisdictions, certain disclaimers...
One of the most important components of a strong content strategy for lawyers is to include legally substantive material throughout your website. Finding a balance between readability and legal substance can be difficult, so we...
Lawyers who use a website and/or blog to advertise their services are usually subject to rules of professional responsibility and ethics that apply in the jurisdictions where they practice. Often, these rules require that the...
Including images on your legal blog can make it look more aesthetically pleasing to readers, even though doing so does not affect SEO. However, it is important to be mindful of the copyright status of...
The home page of a law firm's website is arguably one of the most important. Learn about how to write a home page that is engaging, substantive, and original. Be sure to include not only...
Some law firms might benefit from marketing their services in a language other than English. However, this strategy is not for everyone. Be sure that you follow these four tips if you are considering marketing...
Different states regulate lawyer advertising in different ways. Lawyers who use a website or blog for advertising purposes should check the rules in their jurisdiction(s) to see whether their content may (or must) be approved...
Many lawyers want to know easy ways to improve their online marketing strategy. One solution is to blog more frequently. Writing frequent blog posts can make your legal blog more attractive to search engines, human...
Learn about some of the potential ethical risks associated with attorneys discussing client matters or information on their website or blog. Among these risks are violating the duty of confidentiality; violating rules requiring explicit client...
For lawyers and law firms wishing to expand the reach of their web marketing, we provide five simple ways to reach more prospective clients and expand your business. These ways include adding video and live...
A recent ethics opinion by the State Bar of California clarifies the circumstances under which legal blogs may be subject to that state's professional responsibility and legal advertising rules. Other states have released, or are...
Many law firms and lawyers jump at the first advertising company that promises to improve their online marketing strategies and increase their business. We recommend you slow down and consider four things before you choose...
Learn how to make your legal website or blog rank higher in Google and other search engines. Having high-quality, original content is one of the most important components of a strong SEO strategy, but don't...
A key component of a strong SEO strategy for lawyers is having high-quality content. While it is important for lawyers to market themselves effectively and describe their qualifications and relevant experience, they should be aware...
Read about how lawyers and law firms can transform their Internet marketing efforts into a top-notch, effective website. Some of these tips are intended to make your site easy to use on multiple devices, from...
Lawyers who are already taking advantage of lawyer directories as a way of marketing themselves to broader audiences are already a step ahead the rest. With a little bit of time and effort, lawyers can...
It is crucial for lawyers new to blogging to be very thoughtful when deciding the scope of their blog. Choosing too broad of a topic, or too many topics, can be confusing for the readers...
High-quality content is essential for lawyers who wish to use their websites as an effective marketing tool. While there is no magic formula for producing content that will appeal to readers and also perform well...
There are three considerations lawyers should keep in mind when allocating their budgets for online marketing. Following these tips can help law firms maximize even small marketing budgets to improve website performance, increase conversions, and...
‘Art’ is not new, ‘Design’ is not new, but Website Design is, mainly because the Web itself is relatively new. While theoretically in existence as early as the 1940s, it was established in reality in...
Creating a Facebook cover photo for your profile page can be difficult. The cover photo dimensions (i.e., 851 pixels x 315 pixels) require a long and narrow crop from a standard photo. If you are...
These days, more attorneys are appreciating the value and benefits of publishing a legal blog. Blogging helps lawyers share their industry knowledge, analysis and commentary. It also grants them recognition as a contributor to the...
Legal bloggers commonly put a lot of time and effort into writing insightful posts full of great commentary and analysis, but then they quickly write a short blog post title as an afterthought. As a...
The ABA Law Practice Management Section will host its two-day Law Firm Marketing Strategies Conference in Philadelphia this year on November 8th and 9th. The conference offers attendees an opportunity to learn about law firm...
At Justia, we mourn the passing of Apple co-founder Steve Jobs, a technical genius, marketing wizard, and superstar par excellence. Most lawyers are familiar with at least a few Apple products. They play with them...
I’m often asked if I know any decent apps for writing blog posts on the iPhone or iPad. Until recently I’ve had to answer that I did not, but in hopes of not having to...
For the current generation of college graduates, consulting Google for romantic, travel or career advice may seem like second nature. Should you go to law school? Sure, you can discuss your plans with your parents,...
We want to encourage everyone to check out Justia Legal Answers, an online forum we recently launched to help consumers connect with attorneys. How it Works It’s easy! Just enter a legal question in the...
When I am involved in a one-on-one discussion regarding twitter, one of the first questions I am asked is “How many followers do you have?” My answer of 23,000 generally spawns rapid fire questions of...
The Pew Internet & American Life Project issued a 2010 update on the use of the Internet for product and service research. According to the findings, the number of American adults who researched products and...
Hi Friends, This years ABA Law Firm Marketing Strategies Conference is being held in Philadelphia, November 12-13, 2009. Those who register up before August 31, will save $200-400. Above the Law’s David Lat will be...
Hi Friends, In early December, Justia and the Legal Information Institute at Cornell Law School setup a pre-beta version of “Legal Birds” of legal twitterers and their tweets, and integrated twitter feeds into the attorney...
Hi Friends, Justia and the Legal Information Institute at Cornell Law School have been building a lawyer directory the last few months to help individuals, families and businesses find lawyers and legal service organizations. (See...
Hi Friends, Google’s AdWords Keyword Tool now gives the search approximate monthly search volume for different keywords. You can read more about this new feature on the Google AdWords Blog here. And here are a...
Hi Friends, Kevin O’Keefe and the LexBlog team have updated the design and features of the LexBlog’s “Real Lawyers Have Blogs” Blog. LexBlog has changed the blog into a resource center for legal bloggers, with...
Hi Friends, Cicely traveled up to Bellingham, Washington to meet with a new client Anderson, Connell & Carey to check out what the Bellingham work environment of ocean views and clean air is really like....
Hi Friends, This years BlawgWorld e-book is out from Neil Squillante, Sara Skiff and the TechnoLawyer Team. The BlawgWorld 2007 ebook has sample posts from a number of blogs, AND a legal technology solutions guide....
Hi Friends, A class action law suit was filed today against Avvo. You can get more information from LexBlog’s Kevin O’Keefe’s blog and/or read the complaint. Kevin has some additional commentary and resources about the...
Hi Friends, In the next week, I will be writing a series of posts on making and using video in your Website or blog. Many people, and a few lawyers, are making and uploading video...
Hi Friends, Welcome to our take on the blawgosphere in this Blawg Review #112 of the review of blawgs. It has been a fun week of reading blogs and interesting posts. Many thanks to the...
Hi Friends, LexBlog‘s Kevin O’Keefe called it…. Avvo is live. Nice clean graphics and fonts that look like Google Analytics (bold Arial). The focus is on the attorney, not the law firm, and listings are...
Hi Friends, There is a mention on LexBlog‘s Kevin O’Keefe’s Blog that Avvo may release their site tomorrow. Currently neither TechCrunch Attorney Michael Arrington nor ValleyWag has info on the new Avvo site… yet… so...
Hi Friends, Here are the most popular blogs on BlawgSearch.com for May 2007. Above the Law dominated nearly every day. Above the Law [feed] A legal tabloid that provides news and gossip about the profession’s...
Hi Friends, We have added the ability for you to have BlawgSearch search results on your Website or Blog with your own look and feel. The html code for adding the Blawg Search results to...
Hi Friends, We have added historical snapshots of the most popular blawgs on a monthly basis since we released BlawgSearch in October of 2006. For each month we have listed the 200 most popular blawgs...
Google Maps now offers real-time traffic conditions via a Traffic text button. This button may be found in the upper right-hand corner of the map where the other buttons are located for alternating between the...
Earlier this week, the New York Times reported on the use of digital photos by realtors on real estate websites: When selling properties online, agents and Web designers say that the pictures buyers see of...
Are you thinking about launching your own blog? Maybe you came across the idea from reading or hearing about it in the media, or when you encountered another attorney’s blog. Well, if you call up...
Blogs are fascinating windows into the personalities of their authors. Some carry matter-of-fact names, such as the Antitrust & Competition Policy Blog. No big mystery what will be discussed on that blog. And, not surprisingly,...
Hi Friends, We have just started the Justia Law Review Blog, a new blog which will be focused on legal research, information and news. It will allow Ken, me and the Justia Team to provide...
This one surprised me a bit. I thought drunk driving would be the most popular search term, but DUI beats out both DWI and drunk driving. I didn’t realize how ingrained these acronyms were within...
Today, former Apple evangelist Guy Kawasaki posted an interview with Chip and Dan Heath, authors of Made to Stick. I enjoy reading Guy’s blog because he writes in an engaging and easy-to-read style that most...
How do you describe your practice areas on your law firm website or blog? One way would be to carryover the phrases your firm had successfully used in a magazine or yellow pages ad. When...
Hi Friends, Welcome to our new Justia Law Review – Legal Information and News – Blog. This blog will focus on legal research and news and anything else we wish to comment on. It will...
Hi Friends, We have released the first beta version of BlawgSearch.com for searching legal blogs… and our first alpha version of Blawgs.fm for searching legal podcasts and blog posts with audio or video media files...
Bob, the short-lived Microsoft assistant, has met his match. Windows Live, Microsoft’s search engine, now sports an edition anchored by Ms. Dewey. Bob, meet Ms. Dewey. Before you start optimizing your websites for Ms. Dewey,...