Whether a lawyer or law firm may ethically bid on other attorneys' or law firms' names among the keywords in their pay-per-click campaign depends on the state(s) in which they practice. Although the practice, also...

Lawyers who are already taking advantage of lawyer directories as a way of marketing themselves to broader audiences are already a step ahead the rest. With a little bit of time and effort, lawyers can...

High-quality content is essential for lawyers who wish to use their websites as an effective marketing tool. While there is no magic formula for producing content that will appeal to readers and also perform well...

These days, more attorneys are appreciating the value and benefits of publishing a legal blog. Blogging helps lawyers share their industry knowledge, analysis and commentary. It also grants them recognition as a contributor to the...