The most difficult part of starting a blog is the writing process. Sure, you may be drafting contracts, client letters, research memos and court briefs all the time, but is that writing style suitable for...

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Photos can make your website or blog stand out. You may wish to display photos of the attorneys in your firm, photos to simplify legal concepts, or photos to highlight certain points. However, you should...

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When discussing successful case outcomes on a blawg, lawyers may have some difficulty striking the proper balance. If you get overly detailed and technical, you’ll weigh down your blog post. You also don’t want to...

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Amazon recently named Chris Anderson’s The Long Tail as the best business book of 2006. Perhaps, there’s no easier way to illustrate the long tail than to prepare a long tail graph yourself. And, it...

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I recently came across a web site where a law firm introduced itself as having bilingual speakers. The crucial piece of missing information? The other language spoken. What potential clients want to know is whether...

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Last week, I mentioned that businesses should hyperlink their street address to one of the online map providers. Why? Well, which one is simpler and less error prone? Clicking on a link that leads to...

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Where Do I Begin…. Sometimes, it’s better to be wrong than to be right. Say you’ve just opened up a law firm that will focus on immigration law. Specifically, you want to be in the...

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