Have you ever tried to visit a website and received a “Page Not Found” message with a 404 code? If you want to learn more about what this code means, as well as other common...

Plugins help drive the ongoing WordPress popularity by allowing you to expand upon the platform's core functionality to create a customized website. With so many options available, how do you decide which plugins your site...

In a previous post, we discussed what web crawlers are and what they do for your website. In this article, we’re taking a look at Google’s crawler, Googlebot. Keep reading to discover more about the...

In today’s day and age, people commonly turn to the internet, seeking answers to their questions through various search engines. Understanding the process by which these search engines crawl, index, and rank content is both...

An important aspect of delivering a great user experience is ensuring that your website is accessible for people with disabilities or impairments. Web developers must provide alternative methods to access their content and ensure that...

Web Vitals is here! Besides "unique and relevant content," how you deliver it (user experience) is now playing a significant role in Google Search rankings, meaning that Google will prioritize pages with an excellent page...

Google I/O is an annual event for developers. Last year, Google canceled the event due to the pandemic, and this year, Google decided to make it a virtual conference. In this article, we'll go over...

Outside of finding your website on the first page of Google, social media is one of the most important ways to market your website. In many ways, social media is the “word-of-mouth” communication of the...

Measuring and analyzing traffic is the best way to know how well your site is performing. While most use Google Analytics for this analysis, it is just one of many tools available. In this post,...

We take a look at the evolution of Google Analytics, currently the most used web analytics service, from the early days of Urchin to the new Google Analytics 4.