We’ve talked previously on this blog about how structured data and rich snippets. At Google I/O 2017 there was a session about how you can use Structured Data and Rich Snippets to stand out in Google Search. We were there to live blog the session.

In general, web-based marketing is all about getting search engines to index your content. However, there are certain circumstances when you may not want search engines to index some of your content. Learn about the robots exclusion standard, when and how to use it, and some of the nuances associated with using it and other exclusion protocols as part of your overall marketing strategy.

Moving your site to HTTPS isn’t just a good idea, it is vital to your success, but doing so presents some challenges that you may not be aware of. Here we outline some of the challenges you’ll face and issues you need to pay attention to when you add HTTPS to your site.