On law firm websites, the attorney profile pages are often among the highest-trafficked pages, second only to the home page. Even so, too many attorneys neglect this page or leave it looking like a barebones résumé. Justia President Stacy Stern explains why it’s important to have a robust attorney profile page, and she describes how to create one or beef up what you currently have, regardless of where you are in your career.
Some law firms might benefit from marketing their services in a language other than English. However, this strategy is not for everyone. Be sure that you follow these four tips if you are considering marketing your legal services in another language: (1) include quality content in the foreign language, (2) be sure to optimize the metadata correctly, (3) be sure that someone at the law firm speaks the language, and (4) try out one page or a few pages before investing a significant amount of time and effort.
For lawyers and law firms wishing to expand the reach of their web marketing, we provide five simple ways to reach more prospective clients and expand your business. These ways include adding video and live chat to your website, being responsive to contacts, and offering initial consultations, where feasible. The points may seem basic, but a surprising number of attorneys fail to do at least one of them, thereby losing valuable business.
Many law firms and lawyers jump at the first advertising company that promises to improve their online marketing strategies and increase their business. We recommend you slow down and consider four things before you choose which firm to hire for your Internet marketing: (1) find out what happens if you decide to switch providers, (2) investigate the company's track record, (3) find out who is writing the content for your website, and (4) focus on the investment value rather than up-front cost.
Read about how lawyers and law firms can transform their Internet marketing efforts into a top-notch, effective website. Some of these tips are intended to make your site easy to use on multiple devices, from computers to tablets to mobile phones. Others are basic tips regarding functionality and design. A must-read for lawyers with websites.