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Thomas Sullivan
Thomas Sullivan

Thomas Sullivan is a Web Marketing Lead on Justia's Marketing Solutions Team, where he focuses on search engine optimization and search engine marketing. He has a BA in Economics and a BA in Communication Studies from UCLA, and Google Ads Search Certification. In addition to helping Justia and its clients with SEO and SEM marketing strategies, Thomas supports UCLA Bruin Basketball and Football.

Google Ads PPC Bidding Strategies for Lawyers
Online Advertising
Google Ads PPC Bidding Strategies for Lawyers

Which bidding strategy should lawyers utilize to get the most out of their Google Ads PPC campaigns? The answer depends on the particular goals of your practice. Keep reading to learn more.

Thomas Sullivan
February 16, 2022
Updated: February 16, 2022
Google No Longer Requiring Background Checks for Lawyer Local Services Ads (LSAs)
Online Advertising
Google No Longer Requiring Background Checks for Lawyer Local Services Ads (LSAs)

In a recent announcement, Google confirmed that lawyers no longer need to go through an additional background check to achieve "Google Screened" status for their Local Services Ads. Learn more about this change and what...

Thomas Sullivan
October 18, 2021
Updated: October 18, 2021
Google Ads (PPC) & LSAs for Lawyers: Are They Worth the Investment?
Online Advertising
Google Ads (PPC) & LSAs for Lawyers: Are They Worth the Investment?

Law firms want to know how to best spend their money when it comes to advertising. Which marketing strategy will result in the highest return on investment (ROI), and how can you get started? Or,...

Thomas Sullivan
May 17, 2021
Updated: May 17, 2021
7 Things Your Law Firm Needs to Know About Google’s LSAs (Local Services Ads)
Local & Business Directories
7 Things Your Law Firm Needs to Know About Google’s LSAs (Local Services Ads)

Participating in LSAs (Local Services Ads) is a no-brainer for law firms that want to maintain a competitive online presence. These ads offer visibility at the very top of Google searches and are now more...

Thomas Sullivan
September 2, 2020
Updated: September 2, 2020
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