Criminal defense lawyers who maintain a blog as part of their approach to web marketing should follow these tips on what to blog about. It is important to publish new blog posts on a regular basis, so we offer some tips to bloggers on how to choose criminal law topics that are both relevant to their practice and valuable for search engines.
When using a website or blog to market your law firm, you should be careful to avoid using language or portrayals that your state bar considers “misleading.” Three areas in which attorneys should be particularly careful about misleading material include: (1) language related to fees, including what prospective clients are and are not responsible for, (2) statements that can be construed to predict success, and (3) the use of actors to portray lawyers or events leading to lawsuits.
Personal injury lawyers who maintain a blog as part of their online marketing strategy should consider following these tips for coming up with blog post topics. In order to be an effective marketing tool, a legal blog should reflect the practice areas of the blogging attorney. Judicial opinions and legislative developments are very good sources of subject matter for blog posts because writing about them can help the author establish himself or herself as an authority on the law in that area.
Lawyers who use a website and/or blog to advertise their services are usually subject to rules of professional responsibility and ethics that apply in the jurisdictions where they practice. Often, these rules require that the lawyers state in a prominent manner certain information that can help prevent prospective clients from being confused or misled about the attorney’s services. Here are six common disclaimers that attorneys might need to include on their website or blog. This blog post is not intended to be legal advice. Attorneys with questions about whether their website or blog conforms to applicable rules should consult their state bar or an attorney experienced in professional responsibility/ethics issues.
Including images on your legal blog can make it look more aesthetically pleasing to readers, even though doing so does not affect SEO. However, it is important to be mindful of the copyright status of any photos that you find on the Internet. Follow these basic tips to avoid being liable to a copyright holder for using a photo without the proper permission. This post is meant for informational purposes only and does not constitute legal advice. If you have questions about the copyright status of an image on your blog, you should consult with an intellectual property attorney.
Many lawyers want to know easy ways to improve their online marketing strategy. One solution is to blog more frequently. Writing frequent blog posts can make your legal blog more attractive to search engines, human readers, and can also improve your own writing efficiency. However, it is important not to sacrifice quality for the sake of quantity or frequency.
Learn about some of the potential ethical risks associated with attorneys discussing client matters or information on their website or blog. Among these risks are violating the duty of confidentiality; violating rules requiring explicit client consent before you share case details in advertising; and violating rules regarding testimonials by, or actor depictions of, clients. The information contained in this blog post does not constitute legal advice; you should refer to the rules of your jurisdiction to ensure your marketing is in compliance.
A recent ethics opinion by the State Bar of California clarifies the circumstances under which legal blogs may be subject to that state’s professional responsibility and legal advertising rules. Other states have released, or are considering, updating their rules with respect to attorney advertising online, so all lawyers who use a website and/or blog for advertising should stay current on the developments in this area.
Many law firms and lawyers jump at the first advertising company that promises to improve their online marketing strategies and increase their business. We recommend you slow down and consider four things before you choose which firm to hire for your Internet marketing: (1) find out what happens if you decide to switch providers, (2) investigate the company’s track record, (3) find out who is writing the content for your website, and (4) focus on the investment value rather than up-front cost.
A key component of a strong SEO strategy for lawyers is having high-quality content. While it is important for lawyers to market themselves effectively and describe their qualifications and relevant experience, they should be aware of the lawyer advertising rules that might pertain to them, restricting or otherwise regulating what they might say. The information included in this blog post is for informational purposes only and is not intended to be legal advice.
Read about how lawyers and law firms can transform their Internet marketing efforts into a top-notch, effective website. Some of these tips are intended to make your site easy to use on multiple devices, from computers to tablets to mobile phones. Others are basic tips regarding functionality and design. A must-read for lawyers with websites.