When using a website or blog to market your law firm, you should be careful to avoid using language or portrayals that your state bar considers "misleading." Three areas in which attorneys should be particularly...
When using a website or blog to market your law firm, you should be careful to avoid using language or portrayals that your state bar considers "misleading." Three areas in which attorneys should be particularly...
Personal injury lawyers who maintain a blog as part of their online marketing strategy should consider following these tips for coming up with blog post topics. In order to be an effective marketing tool, a...
Lawyers who use a website and/or blog to advertise their services are usually subject to rules of professional responsibility and ethics that apply in the jurisdictions where they practice. Often, these rules require that the...
Including images on your legal blog can make it look more aesthetically pleasing to readers, even though doing so does not affect SEO. However, it is important to be mindful of the copyright status of...
Many lawyers want to know easy ways to improve their online marketing strategy. One solution is to blog more frequently. Writing frequent blog posts can make your legal blog more attractive to search engines, human...
Learn about some of the potential ethical risks associated with attorneys discussing client matters or information on their website or blog. Among these risks are violating the duty of confidentiality; violating rules requiring explicit client...
A recent ethics opinion by the State Bar of California clarifies the circumstances under which legal blogs may be subject to that state's professional responsibility and legal advertising rules. Other states have released, or are...
Many law firms and lawyers jump at the first advertising company that promises to improve their online marketing strategies and increase their business. We recommend you slow down and consider four things before you choose...
A key component of a strong SEO strategy for lawyers is having high-quality content. While it is important for lawyers to market themselves effectively and describe their qualifications and relevant experience, they should be aware...
It is crucial for lawyers new to blogging to be very thoughtful when deciding the scope of their blog. Choosing too broad of a topic, or too many topics, can be confusing for the readers...