Thought leadership allows lawyers to position themselves as industry experts and build credibility for their brand while expanding their practice. If you want to learn more about the ways thought leadership can help your firm...

Justia Connect is our exclusive membership program connecting lawyers with benefits and resources to achieve their professional and practice-growth goals. Check out this post to learn more about maximizing the potential of these benefits for...

As the COVID-19 pandemic rapidly reshaped our world, many began to consider what the “new normal” might look like. Check out this post to see what legal marketing impacts seem to be here to stay...

Your potential clients are looking for well-qualified legal representation that they can trust. Check out this post to learn how case studies help bridge the gap by providing a concrete illustration of your successes in...

As a lawyer, you fight to protect your clients’ interests regardless of your personal opinions and public perception. However, a vigorous defense of controversial clients can indeed take a toll on your firm’s reputation. Check...

Some legal marketing tips and tricks seem to have stood the test of time and become tried-and-true wisdom. Others are relatively new advice but spread like wildfire. Need help separating the fact from the fiction?...

Justia Connect is our exclusive membership program connecting lawyers with benefits and resources to help them achieve their professional and practice-growth goals. How? Keep reading to find out.

Your attorney biography on various platforms is often the first introduction someone has to you as a lawyer. It is also frequently the most visible information about your professional persona. Check out this post to...

Many law firms incorporate a slogan or tagline as part of their brand to better connect with potential clients and increase the odds that people will remember the firm’s key messaging. Check out this post...

Want to stay in the know on the latest updates from Google for your Local Services Ads (LSAs)? This is the post for you!