Generations of lawyers have aspired to leave a legacy by achieving named partner status at a large law firm. However, recent trends in legal marketing are leading to shorter and shorter firm names – either...

Statistics illustrate the marketing trends happening both inside the legal industry and in the larger marketing community. Check this post out for 54 statistics about marketing that can help your law firm stay ahead of...

While your law firm name is the first element of your brand that people come into contact with, your logo - the visual identity of your firm and name - is usually a close second....

Marketing to corporate clients, particularly large companies, often requires business lawyers to adopt a unique approach to legal marketing. Check this post out for a few strategies to help you succeed in reaching these organizations.

Your marketing plan is a crucial part of developing effective strategies for both sustaining and growing your practice. Check out this post to learn five reasons why your law firm should have a marketing plan...

Core values help you align your law firm’s culture and actions to ultimately strengthen your brand and achieve your law firm’s long-term goals. Check out this post for guidance on identifying core values to guide...

Part of creating a successful digital marketing strategy for your firm is incorporating new ways of connecting with your clients and other lawyers. Learn more about the reasons you should consider adding a podcast to...

A key part of achieving marketing success is creating a marketing plan to guide your strategy. Check out this post for 6 tips to remember when creating a marketing plan for your law firm.

Remaining engaged with (or re-engaging with) your former clients is an often overlooked marketing strategy for many attorneys. Check out this post to learn more about why marketing to these former clients is important for...

Want to catch up on some of the most memorable lawyer commercials to hit the airwaves (or the internet) over the past decade? Need a few tips for creating your own commercial? Then, this post...