While your law firm name is the first element of your brand that people come into contact with, your logo - the visual identity of your firm and name - is usually a close second....

Marketing to corporate clients, particularly large companies, often requires business lawyers to adopt a unique approach to legal marketing. Check this post out for a few strategies to help you succeed in reaching these organizations.

Your marketing plan is a crucial part of developing effective strategies for both sustaining and growing your practice. Check out this post to learn five reasons why your law firm should have a marketing plan...

Core values help you align your law firm’s culture and actions to ultimately strengthen your brand and achieve your law firm’s long-term goals. Check out this post for guidance on identifying core values to guide...

Part of creating a successful digital marketing strategy for your firm is incorporating new ways of connecting with your clients and other lawyers. Learn more about the reasons you should consider adding a podcast to...

A key part of achieving marketing success is creating a marketing plan to guide your strategy. Check out this post for 6 tips to remember when creating a marketing plan for your law firm.

Remaining engaged with (or re-engaging with) your former clients is an often overlooked marketing strategy for many attorneys. Check out this post to learn more about why marketing to these former clients is important for...

Want to catch up on some of the most memorable lawyer commercials to hit the airwaves (or the internet) over the past decade? Need a few tips for creating your own commercial? Then, this post...

Your brand goes beyond the name by which your law firm or the products and services you offer are recognized. In this post, learn more about how the different elements of your brand, both tangible...

We’ve rounded up 20 taglines and slogans of “AmLaw 100” firms – just for you.