I recently came across a web site where a law firm introduced itself as having bilingual speakers. The crucial piece of missing information? The other language spoken. What potential clients want to know is whether...

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Last week, I mentioned that businesses should hyperlink their street address to one of the online map providers. Why? Well, which one is simpler and less error prone? Clicking on a link that leads to...

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Where Do I Begin…. Sometimes, it’s better to be wrong than to be right. Say you’ve just opened up a law firm that will focus on immigration law. Specifically, you want to be in the...

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