Last week, I mentioned that businesses should hyperlink their street address to one of the online map providers. Why? Well, which one is simpler and less error prone? Clicking on a link that leads to...

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Where Do I Begin…. Sometimes, it’s better to be wrong than to be right. Say you’ve just opened up a law firm that will focus on immigration law. Specifically, you want to be in the...

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What happens when billions of web pages link to click here? Google aggregates all the click here links so that if anyone actually searched for that term, we know that Adobe Acrobat Reader is the...

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If you want to expose your law firm to millions of potential cients, then there’s no better destination than the Internet. However, drafting the text for your Web site is no easy proposition. Writing for...

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How well do you know your clients? Sure, you may know where they work and what they do, but have you ever paid them a visit at their workplace? Of course, your clients probably visit...

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When you enter the theater, the lights have already been dimmed. The final trailer is showing. You wait a few seconds for your eyes to adjust to the darkness before you spot a pair of...

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Said the law firm to the Googlebot: Do you see what I see? Come and see my site, Googlebot, Do you see what I see? A flash, a flash Dancing on the screen, Scrolling text...

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