One of the most important components of a strong content strategy for lawyers is to include legally substantive material throughout your website. Finding a balance between readability and legal substance can be difficult, so we describe three ways to help you find that balance. First, focus on a few basic rule statements. Second, give real-life (or hypothetical) examples illustrating the application of the law that a prospective client can relate to. Finally, explain why a reader should take action.
The home page of a law firm’s website is arguably one of the most important. Learn about how to write a home page that is engaging, substantive, and original. Be sure to include not only marketing language, but ways in which your firm is unique as well as substantive discussion of relevant legal issues.
Many lawyers want to know easy ways to improve their online marketing strategy. One solution is to blog more frequently. Writing frequent blog posts can make your legal blog more attractive to search engines, human readers, and can also improve your own writing efficiency. However, it is important not to sacrifice quality for the sake of quantity or frequency.
Many law firms and lawyers jump at the first advertising company that promises to improve their online marketing strategies and increase their business. We recommend you slow down and consider four things before you choose which firm to hire for your Internet marketing: (1) find out what happens if you decide to switch providers, (2) investigate the company’s track record, (3) find out who is writing the content for your website, and (4) focus on the investment value rather than up-front cost.
Read about how lawyers and law firms can transform their Internet marketing efforts into a top-notch, effective website. Some of these tips are intended to make your site easy to use on multiple devices, from computers to tablets to mobile phones. Others are basic tips regarding functionality and design. A must-read for lawyers with websites.
High-quality content is essential for lawyers who wish to use their websites as an effective marketing tool. While there is no magic formula for producing content that will appeal to readers and also perform well in search results, we have found that certain components consistently make legal content readable and searchable: legal substance, originality, length, keyword density, and connection to the reader.
Hi Friends, Google’s AdWords Keyword Tool now gives the search approximate monthly search volume for different keywords. You can read more about this new feature on the Google AdWords Blog here. And here are a few words and their approximate monthly search volume 4,090,000 Lawyer 7,480,000 Attorney 1,000,000 Law Firm 7,480,000 Legal 20,400,000 Law Of […]
This one surprised me a bit. I thought drunk driving would be the most popular search term, but DUI beats out both DWI and drunk driving. I didn’t realize how ingrained these acronyms were within our vocabulary.
Today, former Apple evangelist Guy Kawasaki posted an interview with Chip and Dan Heath, authors of Made to Stick. I enjoy reading Guy’s blog because he writes in an engaging and easy-to-read style that most of us would love to emulate. Anyways, in the interview, the Heaths explain the Curse of Knowledge: Think of a […]
How do you describe your practice areas on your law firm website or blog? One way would be to carryover the phrases your firm had successfully used in a magazine or yellow pages ad. When I flipped through the Valley Yellow Pages today, I noticed that the personal injury attorney ads exclusively used the term […]
Bob, the short-lived Microsoft assistant, has met his match. Windows Live, Microsoft’s search engine, now sports an edition anchored by Ms. Dewey. Bob, meet Ms. Dewey. Before you start optimizing your websites for Ms. Dewey, know that the Ms. Dewey search engine is better suited for entertainment purposes rather than every day use. Like all […]