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The year 2017 brought many changes in the world of search engine optimization (SEO) and online marketing. In particular, law firms should take note of the push toward HTTPS, the importance of using structured data and accelerated mobile pages (AMP), and changes to local search and Google My Business. It is imperative that you or your marketing consultant stay abreast of these and other marketing trends so that you don't fall behind.

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Brick-and-mortar businesses should leverage the power of Google My Business (GMB) when seeking to attract and retain clients. When over 80 percent of consumers on mobile devices use search engines to find information about local business, it is imperative that business owners understand how GMB can help them reach and interact with potential clients. Justia’s SEO specialists describe five ways that GMB can help businesses stand out among their competitors in local searches and increase their online visibility.

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We are pleased to announce the launch of our newly designed marketing website. There you can find descriptions of the legal marketing services we offer, read testimonials from a few of our many satisfied clients, and talk to one of our legal marketing specialists about how we can help your law firm grow its business.

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In general, web-based marketing is all about getting search engines to index your content. However, there are certain circumstances when you may not want search engines to index some of your content. Learn about the robots exclusion standard, when and how to use it, and some of the nuances associated with using it and other exclusion protocols as part of your overall marketing strategy.

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Moving your site to HTTPS isn't just a good idea, it is vital to your success, but doing so presents some challenges that you may not be aware of. Here we outline some of the challenges you'll face and issues you need to pay attention to when you add HTTPS to your site.

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One of the best investments a law firm can make is in high-quality, original, focused content for their website. Content not only drives SEO, but it is also crucial for attracting and retaining readers, and for converting those readers into clients. Justia CEO Tim Stanley offers insight on how to write high-quality content, and he discusses the importance of having that content also be both original (non-duplicative) and focused.

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2016 was an eventful year in online marketing, and 2017 promises to introduce even more changes. From real-time Google filter updates to how search engines handled the indexing of fake news sites, we take a look back at the landscape of SEO last year and offer thoughts on what to expect in 2017.

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