This week Google announced a ranking algorithm update dubbed the "Speed Update" that will affect mobile search results starting in July 2018. In this post we break down the details of Google's announcement explaining what we can expect from this update, and what it will not affect.
The year 2017 brought many changes in the world of search engine optimization (SEO) and online marketing. In particular, law firms should take note of the push toward HTTPS, the importance of using structured data and accelerated mobile pages (AMP), and changes to local search and Google My Business. It is imperative that you or your marketing consultant stay abreast of these and other marketing trends so that you don't fall behind.
Brick-and-mortar businesses should leverage the power of Google My Business (GMB) when seeking to attract and retain clients. When over 80 percent of consumers on mobile devices use search engines to find information about local business, it is imperative that business owners understand how GMB can help them reach and interact with potential clients. Justia’s SEO specialists describe five ways that GMB can help businesses stand out among their competitors in local searches and increase their online visibility.
We are pleased to announce the launch of our newly designed marketing website. There you can find descriptions of the legal marketing services we offer, read testimonials from a few of our many satisfied clients, and talk to one of our legal marketing specialists about how we can help your law firm grow its business.
The speed in which your web pages load is of utmost importance to your search engine optimization, and more importantly, for your users. In this article we discuss some of the best practices for improving your web page performance, as well as tools you can use to test the performance of your site.
In general, web-based marketing is all about getting search engines to index your content. However, there are certain circumstances when you may not want search engines to index some of your content. Learn about the robots exclusion standard, when and how to use it, and some of the nuances associated with using it and other exclusion protocols as part of your overall marketing strategy.
Moving your site to HTTPS isn't just a good idea, it is vital to your success, but doing so presents some challenges that you may not be aware of. Here we outline some of the challenges you'll face and issues you need to pay attention to when you add HTTPS to your site.
One of the best investments a law firm can make is in high-quality, original, focused content for their website. Content not only drives SEO, but it is also crucial for attracting and retaining readers, and for converting those readers into clients. Justia CEO Tim Stanley offers insight on how to write high-quality content, and he discusses the importance of having that content also be both original (non-duplicative) and focused.
Justia is AMPing all of our law firm client websites and blogs. In addition to the who (law firms websites), this article covers the what and why of AMP.
2016 was an eventful year in online marketing, and 2017 promises to introduce even more changes. From real-time Google filter updates to how search engines handled the indexing of fake news sites, we take a look back at the landscape of SEO last year and offer thoughts on what to expect in 2017.