2016 was an eventful year in online marketing, and 2017 promises to introduce even more changes. From real-time Google filter updates to how search engines handled the indexing of fake news sites, we take a look back at the landscape of SEO last year and offer thoughts on what to expect in 2017.
Search engines have long tried to extrapolate meaning from the content of your web pages. While they have gotten pretty good at it, it is easier for them if you can be explicit in the meaning of your content. The best way to do that is by using structured data. In this post we explain what Structured Data is, and how you can implement it in your content.
Today, Google introduced Google Assistant, a voice-activated personal assistant, joining Apple (Siri), Microsoft (Cortana), and Amazon (Alexa) in the battle for the best digital assistant. At first glance, Google Assistant boasts some advantages and a few possible disadvantages with respect to its competitors. Learn how to access Google Assistant now, and discover how this newest digital assistant might affect your SEO in ways that others haven’t done.
One of the most important components of a strong content strategy for lawyers is to include legally substantive material throughout your website. Finding a balance between readability and legal substance can be difficult, so we describe three ways to help you find that balance. First, focus on a few basic rule statements. Second, give real-life (or hypothetical) examples illustrating the application of the law that a prospective client can relate to. Finally, explain why a reader should take action.
The home page of a law firm’s website is arguably one of the most important. Learn about how to write a home page that is engaging, substantive, and original. Be sure to include not only marketing language, but ways in which your firm is unique as well as substantive discussion of relevant legal issues.
Many lawyers want to know easy ways to improve their online marketing strategy. One solution is to blog more frequently. Writing frequent blog posts can make your legal blog more attractive to search engines, human readers, and can also improve your own writing efficiency. However, it is important not to sacrifice quality for the sake of quantity or frequency.
Many law firms and lawyers jump at the first advertising company that promises to improve their online marketing strategies and increase their business. We recommend you slow down and consider four things before you choose which firm to hire for your Internet marketing: (1) find out what happens if you decide to switch providers, (2) investigate the company’s track record, (3) find out who is writing the content for your website, and (4) focus on the investment value rather than up-front cost.
Read about how lawyers and law firms can transform their Internet marketing efforts into a top-notch, effective website. Some of these tips are intended to make your site easy to use on multiple devices, from computers to tablets to mobile phones. Others are basic tips regarding functionality and design. A must-read for lawyers with websites.
High-quality content is essential for lawyers who wish to use their websites as an effective marketing tool. While there is no magic formula for producing content that will appeal to readers and also perform well in search results, we have found that certain components consistently make legal content readable and searchable: legal substance, originality, length, keyword density, and connection to the reader.
Hi Friends, Google’s AdWords Keyword Tool now gives the search approximate monthly search volume for different keywords. You can read more about this new feature on the Google AdWords Blog here. Continue reading
This one surprised me a bit. I thought drunk driving would be the most popular search term, but DUI beats out both DWI and drunk driving. I didn’t realize how ingrained these acronyms were within our vocabulary.