Today, Google announced that all Universal Analytics properties will be deprecated in favor of Google Analytics 4. Any properties utilizing Universal Analytics will stop processing hits in 2023. Keep reading to learn more.

In a previous post, we discussed what web crawlers are and what they do for your website. In this article, we’re taking a look at Google’s crawler, Googlebot. Keep reading to discover more about the...


In today’s day and age, people commonly turn to the internet, seeking answers to their questions through various search engines. Understanding the process by which these search engines crawl, index, and rank content is both...

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