Google’s August 2023 Broad Core Algorithm Update is Rolling Out!

Yesterday, Google released the August 2023 core update and initiated its gradual deployment. The company plans to update its ranking release history page in a few weeks once the update's rollout is complete.

SEO specialists and digital marketers observed initial indications of a yet-to-be-verified update to the Google Search ranking algorithm beginning on Friday, August 18th, and continuing through to Saturday, August 19th.

Then, Google’s second broad core algorithm update of 2023 was officially announced on X (formerly known as Twitter) yesterday:

Today we released the August 2023 core update. We'll update our ranking release history page when the rollout is complete: https://t.co/sQ5COfdNcb
— Google Search Central (@googlesearchc) August 22, 2023

Like previous core updates, the August 2023 core update aims to enhance search results. Because these updates have the potential to substantially influence search result rankings, SEO professionals and marketers need to continue monitoring for additional information and impacts on their websites.

After a Google core update, your site’s performance in search results can improve, decline, or stay the same. Insight into the timing of these Google updates provides you with a reference point to determine whether fluctuations in your website’s performance are due to changes you’ve made or adjustments in Google’s ranking algorithm. In light of this new announcement, be sure to closely monitor your analytics and search rankings in the coming weeks.

As mentioned above, Google will not update its ranking release history page until the update has finished rolling out, so be sure to check back for additional details.

Final Thoughts: Why Do You Care?

Google algorithm changes can have a significant impact on your online visibility. While the impact of Google’s core algorithm update from August 2023 continues to unfold, businesses and SEO experts should be patient, continue to enhance their website’s quality, and refrain from seeking hasty solutions. The process of assessing and responding to impacts from a core update can be unpredictable. Therefore, it is crucial to consistently engage in tested SEO best practices for success, such as improving your website’s content.

Watch this clip to learn more about creating high-quality legal content.

Managing a law firm’s website can be challenging and often requires specialized knowledge of SEO and the legal industry. Our team of legal marketing experts at Justia helps your law firm maximize returns on investment by staying on top of Google’s changes.

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