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Google has officially started rolling out its June 2025 Core Update, marking the second major algorithm overhaul of the year. The update is expected to take up to three weeks to complete.
Google has officially launched its June 2025 core update, marking the second broad algorithmic adjustment of the year. According to the Google Search Status Dashboard, the update began rolling out this morning at 07:34 PDT and is expected to take up to three weeks to complete.
This is the first core update since March 2025 and continues Google’s mission to refine how it ranks and displays content. Although it doesn’t target specific industries, major volatility across search results is expected, making this a critical time for SEO specialists, publishers, and business owners alike.
Google Search Central’s post on LinkedIn reads:
“This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites.“
Google also posted on X:
Today we released the June 2025 core update. We’ll update our ranking release history page when the rollout is complete: https://t.co/bOclYyVtYH
— Google Search Central (@googlesearchc) June 30, 2025
What Is a Core Update?
Core updates bring broad changes to Google’s search systems, adjusting how content is evaluated and ranked. These updates are not penalties or aimed at specific violations; they strive to improve search results’ overall relevance and quality.
What To Watch During the Rollout
Keep a close eye on your top-performing keywords and track daily shifts in search engine rankings, especially during the rollout. Use tools like Google Analytics to identify any sudden spikes or drops in organic traffic, and monitor Google Search Console for changes in impressions, average position, and click-through rates (CTR). Additionally, compare your site’s performance with key competitors to determine whether they’re gaining visibility or slipping; these insights can help you better interpret your ranking fluctuations.
Best Practices While the Update Unfolds
Resist the urge to make quick changes during the rollout since Google recommends holding off on-site adjustments while rankings are still in flux. In the meantime, keep a thorough log of traffic patterns and ranking shifts to help guide your analysis after the update settles. Most importantly, stay committed to producing high-quality content that serves user intent and reflects strong E-E-A-T standards: Experience, Expertise, Authoritativeness, and Trustworthiness.
If You’re Seeing Changes…
Seeing positive movement? That’s a great sign; stay the course. Build on what’s working by continuing to create valuable, targeted content that aligns with user intent and reinforces your site’s strengths.
Noticing a negative impact? Don’t panic. Start by reviewing Google’s official guidance on core updates to understand potential areas for improvement. Focus on enhancing user experience, strengthening your site’s credibility, and ensuring your content remains relevant and helpful. Recovery is possible, often with the following core update or even sooner with consistent, strategic improvements.
Final Thoughts
The June 2025 Core Update reinforces Google’s ongoing commitment to improving the quality and relevance of search results through broad algorithmic adjustments. While ranking volatility is expected throughout the rollout, the best course of action remains focusing on creating helpful, people-first content grounded in expertise and trust. Whether you see gains or losses, resist the urge to react impulsively. Instead, monitor performance, stay informed, and continue refining your site with long-term quality and user value in mind. As with every core update, patience, consistency, and a clear focus on user intent will yield the best results over time.
At Justia, staying on top of Google’s core updates is key to helping our clients maintain visibility and traffic. By adapting to these changes, we fine-tune strategies that align law firm websites with Google’s evolving standards. If your firm plans to redesign its website or switch providers, Justia Elevate offers a legal-specific platform with advanced tools to boost your online authority. From Justia Chat, an AI-powered lead intake tool, to Justia AI Writer, a tool for streamlined content creation, Justia Elevate helps you stay competitive in a fast-changing digital landscape. Contact us today to learn how we can support your growth.
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