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Google has begun rolling out its March core algorithm update — the first core update of 2025 and the first since December — which is expected to take up to two weeks to complete.
Google has officially launched its March 2025 core algorithm update, as confirmed on the Google Search Status Dashboard. The rollout began at 9:23 AM PDT and is expected to take up to two weeks to complete across all search systems. At this time, Google has not provided further details about the nature or specific focus of the update beyond its timing and possible duration.
Google Search Central’s post on LinkedIn reads:
“Today we released the March 2025 core update to Google Search. This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites. We also continue our work to surface more content from creators through a series of improvements throughout this year. Some have already happened; additional ones will come later.“
Google also posted on X:
Today we released the March 2025 core update. We’ll update our ranking release history page when the rollout is complete: https://t.co/QoqMDbJu3D
— Google Search Central (@googlesearchc) March 13, 2025
SEO Impact and Considerations
Google’s core updates are major events in the search landscape, rolled out several times a year to improve how its algorithms evaluate and rank content. Since these updates can cause widespread changes in search results, Google makes a point of announcing them publicly. The March 2025 core update marks the first update of the year, coming three months after the December 2024 update. As with past updates, website owners and SEO professionals can expect to see shifts in search rankings and visibility as the rollout progresses. Although rankings may stabilize once the update is fully deployed, some sites may experience lasting changes as Google’s evolving algorithms reassess content quality and relevance under their latest standards.
How to Prepare for Algorithm Changes and What to Do if Your Site is Affected
As with previous core updates, Google has not provided specific details regarding the changes made to its ranking systems in the March 2025 update. The company consistently advises focusing on creating high-quality, user-centric content rather than attempting to address specific ranking fluctuations after an update. During this period, website owners should monitor their analytics for any significant changes in traffic or rankings and document these shifts to evaluate if adjustments are needed once the update has been fully rolled out.
Although no new guidance was provided for the March 2025 core update, Google has previously emphasized key considerations for those affected by core updates. A drop in rankings doesn’t necessarily indicate an issue with your content, and no specific recovery actions are required. Google encourages site owners to focus on producing helpful, reliable, and people-first content since these are the long-term strategies that tend to yield the best results. For further clarity, creators are advised to consult Google’s content quality guidelines and documentation on core updates.
Final Thoughts
At Justia, staying abreast of Google’s core algorithm updates is essential since these changes directly influence search rankings, affecting our clients’ online visibility and traffic. By understanding and adapting to these updates, we can refine our strategies to ensure our clients’ websites align with Google’s evolving criteria. This adaptability helps maintain and enhance search rankings, driving targeted traffic and achieving our clients’ marketing objectives. Notably, significant updates like Penguin have underscored the importance of ethical SEO practices, reinforcing our commitment to delivering sustainable and effective digital marketing solutions.
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