Law Firm Slogans Revisited: 50 Catchphrases From 50 States

Many law firms incorporate a slogan or tagline as part of their brand to better connect with potential clients and increase the odds that people will remember the firm’s key messaging. Check out this post for 50 law firm slogans from across the United States.

Almost a year ago, we rounded up 20 slogans and taglines from “AmLaw 100” firms and shared them with all of you. Now we’re back with more slogans and taglines from across the country – 50 of them to be exact.

Some of these slogans are unique, some are entertaining, and some are inspirational, but they all have one thing in common. They were used to advertise a law firm.

Perhaps, these memorable phrases can inspire you when you are working on a new slogan that aligns with your law firm’s key messaging? Keep reading to find out.

Alabama

We’ll be right there!

Morris King & Hodge P.C. is a personal injury firm in Huntsville, Alabama. With the slogan “We’ll be right there,” the firm reminds potential clients that they can rely on the firm and its dedicated attorneys to offer experienced representation when needed most.

Alaska

Simply Great Lawyers.

With one easily remembered phrase, the Alaska law firm of Landye Bennett Blumstein LLP reminds clients, potential clients, and the community what the firm offers: “Simply Great Lawyers.” The simplicity of this statement helps ensure it stands out to potential clients, and the direct message conveys a core value for the firm.

Arizona

PROGRESSIVE CULTURE. INNOVATIVE VISION. WE ARE…

Arizona-based law firm Jennings Strouss is a full-service firm (with an office in Washington D.C. too) representing entities of various sizes. Instead of a traditional, static tagline, the firm uses a mix of a static tagline and dynamic elements to communicate its values to the public. The static element of the message is “Progressive Culture. Innovative Vision.” The dynamic element includes a “We are” phrase followed by adjectives describing the practice, including nimble, resourceful, and collaborative.

Arkansas

A Heritage of Legal Talent

Rose Law Firm in Arkansas prides itself on providing exceptional representation across various practice areas for 200 years. According to the law firm website, it is the oldest law firm west of the Mississippi River. Its commitment to a long history of providing strong legal representation is almost certainly the inspiration for its slogan, “A Heritage of Legal Talent.”

California

HELPING GOOD PEOPLE DO GOOD THINGS

The Law Firm for Non-Profits is a California-based firm that, as the name suggests, focuses on non-profit law. The firm’s memorable tagline, “Helping Good People Do Good Things,” is well-connected to the firm’s focus and helps convey the firm’s mission to potential clients.

Colorado

TRUSTED ADVISORS. INTELLIGENT SOLUTIONS.

Serving clients throughout Colorado and the Rockies, Caplan & Earnest handles legal matters for businesses of varying sizes and in various industries. With its slogan “Trusted Advisors. Intelligent Solutions,” the firm joins others on this list that have chosen to emphasize innovation, reputation, and reliability in their practices.

Connecticut

The Fast Firm

Gould Injury Law, known by its tagline “The Fast Firm,” is a Connecticut personal injury firm that emphasizes speedy, aggressive representation for its clients. This tagline is complemented by messaging such as “Accidents happen fast, and that’s how you should be paid” and the firm’s phone number incorporating the phrase “win-fast.”

Delaware

Because Experience Matters

With six offices throughout Delaware, the law firm of Giordano, Delcollo, Werb, and Gagne, LLC “strive[s] to meet all of the legal needs [its clients] may require throughout [their] lifetime[s]” and represents people in matters ranging from family law to estate planning, criminal law, property law, and personal injury. With their slogan “Because Experience Matters,” the firm reminds potential clients of its lawyers’ qualifications to offer this lifetime of service.

Florida

Busting Ours to Save Yours

The Mayberry Law Firm is a Florida criminal defense firm, primarily serving individuals in Tampa Bay and the surrounding areas. With the memorable slogan “Busting Ours to Save Yours,” the firm effectively conveys a commitment to diligently working to achieve the best possible outcome for its clients.

Georgia

Welcome to What’s Possible.
We don’t ask “if,” we figure out “how.”

Arnall Golden Gregory LLP is an Atlanta (and Washington D.C.) law firm and member of the “AmLaw 200.” The firm’s website homepage greets you with the inspiring note “Welcome to What’s Possible” but it is the catchphrase used in written content and on social media (LinkedIn and Twitter) that makes this messaging memorable: “We don’t ask ‘if’. We figure out ‘how.’”

Hawaii

Big Firm Trained. Small Firm Care.

The Natori Law Office is a Honolulu firm offering services in a wide array of practice areas. Run by solo practitioner Nathan Natori, the firm emphasizes Mr. Natori’s education (including an Ivy League degree and law review involvement) and experience representing clients big and small across Hawaii, while also noting the benefits clients receive by working with a smaller practice. These key messages are all summed up in the firm slogan “Big Firm Trained. Small Firm Care.”

Idaho

Fighting For Justice You Can Beat Goliath

Brent Gordon Law is an Idaho personal injury law firm that invokes strong imagery through its catchphrase with an included biblical reference. The slogan “Fight for Justice, You Can Beat Goliath” references the story of David and Goliath and sends a message to potential clients that this firm can help the so-called little guy take on (and win against) the giants in a personal injury case.

Illinois

When the world is on your shoulders, we’ve got your back.

Vig Law is a criminal defense firm based in Springfield, Illinois that serves clients in the surrounding areas. Its slogan “When the world is on your shoulders, we’ve got your back” reminds clients that the firm is a steady ally for them when faced with the difficulties of criminal prosecution.

Indiana

OUR STRENGTHS. YOUR ADVANTAGE.

Indiana law firm Parr Richey represents entities in various industries and individuals throughout Indiana and across the United States. The firm conveys its expertise and experience in helping clients pursue positive outcomes with the strong slogan, “Our Strengths. Your Advantage.”

Iowa

We Get Things Done.

Kreamer Law Firm is an Iowa practice concentrating on business law, estate planning, and probate matters. The firm’s trademarked catchphrase “We Get Things Done” conveys that one of the firm’s core values is effectiveness.

Kansas

REPRESENTING YOU WHEN IT MATTERS MOST

Fleeson Gooing is a Wichita, Kansas law firm that has been around since 1886. Its tagline “Representing You When It Matters Most” reminds clients of the importance of effective legal advocacy and representation in the high-stakes situations often presented by legal matters.

Kentucky

KENTUCKY COURAGE

Morgan, Collins, Yeast, & Salyer is a personal injury firm serving the state of Kentucky and also fighting for clients in benefits matters, such as workers’ compensation and Social Security Disability. The firm’s slogan “Kentucky Courage” reminds the people of Kentucky that these lawyers will fight for what they need.

Louisiana

YOUR COUNSEL

Kean Miller, a law firm with offices in Louisiana and Texas, demonstrates a strong commitment to providing innovative and reliable representation to its clients – with a personal touch. This dedication to strong client relationships is evidenced throughout the firm’s marketing messages, but particularly in the tagline, “Kean Miller, Your Counsel.”

Maine

Balancing the Scales of Justice for All

Legal-Ease is a “cutting edge” law firm that is self-proclaimed as Maine’s only full-service, walk-in firm with extended hours. The firm’s model includes on-site attorneys that can handle matters in practice areas ranging from family law to civil suits, criminal law, personal injury, small business law, and more, and clients also have access to a nationwide network of 150 independent attorneys. The firm’s slogan “Balancing the Scales of Justice for All” indicates a core value of increasing convenient access to the law for everyone.

Maryland

NATIONALLY RECOGNIZED, REGIONALLY DOMINANT

Silverman Thompson in Baltimore, Maryland is a litigation firm handling “high-stakes civil litigation and high-profile criminal cases.” With the slogan “Nationally Recognized, Regionally Dominant,” the firm communicates its strong reputation and ties to the area by referencing both its local roots and history of national recognition.

Massachusetts

RISING TO THE CHALLENGE

Zalkind Duncan + Bernstein is a Boston law firm with a “passionate belief in justice.” The firm’s message conveys its strong approach to litigation in areas from criminal defense to employment law, Title IX & student rights, and more. The slogan “Rising to the Challenge” tells potential clients that no case is too big for the firm.

Michigan

The Warrior Lawyer

Johnny Hawkins is a Michigan attorney whose signature catchphrase has become “Johnny Hawkins, The Warrior Lawyer,” complemented by “Just Call Johnny!” With this messaging, Mr. Hawkins conveys his commitment to fighting for his clients in their cases and further conveys the message that help is as easy as a call to his office.

Minnesota

The Lawyer You Choose Makes a Difference
The Law Firm Minnesotans Know and Trust

Meshbesher & Spence is a law firm based in Minneapolis with offices in two other Minnesota cities. Its trademarked slogan “The Law Firm Minnesotans Know and Trust”, complemented by the firm’s website tagline “The Lawyer You Choose Makes a Difference” reminds potential clients of the firm’s strong reputation and why the client should choose Meshbesher & Spence.

Mississippi

One Call, That’s All!

Richard Schwartz & Associates is a Mississippi injury law firm known for engaging Super Bowl commercials with a memorable slogan: “One Call, That’s All!” This simple phrase reiterates the firm’s key message that getting help after an accident or when an injury-related legal matter arises is as simple as a quick call to a lawyer.

Missouri

Legal Advocates Helping You Move Forward

The Missouri-based Riggan Law Firm is an employment law practice in the St. Louis area. The firm’s tagline “Legal Advocates Helping You Move Forward” conveys key messaging and core values tied to effective advocacy and client service.

Montana

Tried & Tested for 75+ Years

Montana’s Murphy Law Firm is an injury practice representing people in personal injury, workers’ compensation, wrongful death, and Social Security Disability cases. With its catchphrase “Tried & Tested for 75+ years” the firm incorporates experience and expertise into its core value messaging.

Nebraska

The Legal Team You Can Trust

Johnson Flodman Guenzel & Widger is a Nebraska law firm founded in 1982 and serving clients in various practice areas. As is a common theme in many lawyer slogans, the firm’s tagline conveys the message that clients can trust it with their important legal matters.

Nevada

Winning isn’t everything; it’s the only thing.

Ace Law Group is a Nevada law firm that takes a strong, results-focused stance in its slogan: “Winning isn’t everything; it’s the only thing.” This memorable tagline is almost certainly effective in reaching clients with the message that this firm is committed to positive outcomes.

New Hampshire

We’re Here For You, Making a Difference When Life Gets Hard

Shaheen & Gordon is a New Hampshire-based law firm with four offices across New Hampshire and one in Maine. The firm’s practice areas range from personal injury to criminal law, family law, business law, immigration, and beyond. In its slogan, “We’re Here For You, Making a Difference When Life Gets Hard,” the firm focuses on the client and, like other firms on this list, conveys the idea that the client can rely on the firm when faced with a difficult legal matter.

New Jersey

Lawyers Providing Resourceful Representation

Phillips Nizer LLP has offices in Hackensack, New Jersey, as well as New York and Switzerland. The firm focuses on business law for clients of various sizes and emphasizes innovation, practicality, and cost-effectiveness as cornerstones of the practice. As such, the firm’s slogan, “Lawyers Providing Resourceful Representation” is directly on point with the firm’s brand.

New Mexico

Big Enough to Take Care of Your Legal Concerns, Small Enough to Care.

Jay Goodman & Associates is a New Mexico firm practicing family law, estate planning/probate law, business law, real estate law, and general civil litigation. With approximately nine attorneys, the firm conveys two key messages to clients with its slogan “Big Enough to Take Care of Your Legal Concerns, Small Enough to Care.” The first message is that the firm has the resources to handle any legal matter, but the second message is that the firm is still small enough to create personalized relationships with its clients.

New York

Lawyers you’ll swear by. Not at.

Harris Beach is a firm representing clients “across New York state, the U.S., and internationally.” While the firm’s current tagline may be “Discover True Engagement,” many will recall their previous, memorable slogan trademarked in 1999: “Lawyers you’ll swear by. Not at.” With a touch of humor, this firm managed to also convey its commitment to client satisfaction.

North Carolina

WHEN IT IS TIME TO FIGHT, WE FIGHT TO WIN.

Arnold & Smith is a North Carolina law firm with extensive experience in divorce, family law, criminal defense, personal injury, and workers’ compensation matters. In order to demonstrate its commitment to diligently seeking positive client outcomes, the firm adopted its slogan “When it is time to fight, we fight to win.”

North Dakota

Protecting Your Rights, Your Freedom, Your Future

The Aaland Law Firm is a North Dakota firm handling a wide array of legal matters. With the tagline “Protecting Your Rights, Your Freedom, Your Future,” this firm reminds clients that it is committed to helping them defend their interests throughout the duration of a legal matter.

Ohio

EVERY CLIENT. EVERY DAY.

Elk + Elk is an Ohio (and Seattle and Kentucky) personal injury firm that has been handling cases for over 50 years. Through its trademarked slogan “Every Client. Every Day.”, the firm emphasizes a commitment to personalized client experiences through each of the dedicated attorneys in the practice.

Oklahoma

Hometown Established, NATIONALLY RECOGNIZED

Oklahoma City law firm Laird Hammons Laird uses the slogan “Hometown Established, Nationally Recognized” to market its practice. This messaging is somewhat similar to the notion of a small firm with big capabilities in that it reminds potential clients they can get high-quality representation in a smaller firm. However, it also includes a touch of local pride that is also leveraged by other firms on this list, such as those featured in Texas and Kentucky.

Oregon

SERIOUS RESULTS FOR SERIOUS INJURIES

The Johnston Law Firm is an Oregon personal injury firm. Its tagline “Serious Results for Serious Injuries” is a results-oriented slogan that communicates one of the firm’s core values is achieving positive outcomes for its injured clients.

Pennsylvania

FIND EDGAR

Edgar Snyder & Associates is a Pennsylvania personal injury firm using the catchphrase “Find Edgar” as part of its law firm marketing efforts. This easy-to-remember slogan is used in the law firm’s ad campaigns and helps the practice differentiate itself from competitors, saying “It’s hard to find a personal injury firm like ours, but easy to find Edgar.”

Rhode Island

real lawyers for real people

“Real lawyers for real people” is the slogan of Martinous Law Associates in Providence, Rhode Island. This memorable tagline reminds potential clients that they are more than just a number or file to the firm.

South Carolina

PROTECTING THE INJURED, SERVING OUR COMMUNITY.

The Solomon Law Group emphasizes service and aid to others in its slogan, “Protecting the Injured, Serving Our Community.” This phrase ties in with key messaging that indicates the firm’s lawyers strive to handle each of their matters with compassion and respect while diligently working for the best outcome.

South Dakota

Protecting What You’ve Built

Davenport Evans Lawyers is a South Dakota law firm focused on business law and litigation matters, as well as estate planning, probate, and trust. Each of these core practice areas generally involves representing clients who have worked hard to find success, and the firm’s slogan, “Protecting What You’ve Built,” both recognizes this reality and reassures clients that they are in good hands.

Tennessee

The Kickin’ Lawyer

Jere Mason of the law firm Huffman Mason Raynor Stowers is known for his catchphrase, “The Kickin’ Lawyer.” The firm incorporates this messaging around Mr. Mason into its overall marketing plan (“Home of the Kickin’ Lawyer”), noting Mr. Mason’s accomplishments in Taekwondo and MMA fighting while reminding potential clients that he channels this same discipline and dedication into effectively representing his clients.

Texas

A TEXAS FIRST LAW FIRM

Sheehy Ware Pappas Grubbs is a Texas-based law firm offering services in a variety of practice arrays. In its slogan, the firm chose to emphasize its commitment to its roots with the phrase “A Texas First Law Firm.”

Utah

Don’t Face The Tough Times Alone

Utah law firm Corbett Gwilliam PLLC represents clients faced with difficult legal matters in the areas of family law, workers’ compensation, criminal law, and personal injury. Like some of the other firms on this list, the firm uses its slogan, “Don’t Face The Tough Times Alone,” to remind people that their lawyer is an ally as they tackle difficult legal challenges.

Vermont

Large Firm Experience, Small Firm Accessibility

Bauer Gravel Farnham, LLP is a Vermont law firm handling civil litigation, family law, and real estate law. The firm’s tagline “Large Firm Experience, Small Firm Accessibility” is a familiar, yet effective, message that reminds potential clients of the firm’s capabilities and commitment to creating more personalized client experiences.

Virginia

Kicking Ass Is Our Calling Card

Invictus Law is a criminal defense firm in Virginia with a bold and unique approach to legal marketing, comparing the courtroom to a jungle and your lawyer to a lion. The firm messaging differentiates the practice from competitors with a message that Invictus Law is “not like other law firms” and uses the somewhat-edgy tagline “Kicking Ass Is Our Calling Card.”

Washington

LET’S GET A GAME PLAN TOGETHER

Halverson Law in Normandy Park, Washington is a specialized firm focused on marijuana law and small business law. The firm tagline, “Let’s Get a Game Plan Together,” conveys a commitment to both action and teamwork, a message that is echoed across the website as the firm demonstrates its dedication to being hands-on in understanding and serving client needs.

West Virginia

We Treat You Like Family

The Skinner Law Firm is an injury practice in Charles Town, West Virginia. On its website, the firm employs the tagline “We Treat You Like Family,” conveying to clients and the public that the firm values offering a personalized experience where clients are more than numbers and income.

Wisconsin

Change Your Pain to Rain

 

Before Tearman Spencer was elected as Milwaukee City Attorney in 2020, he ran a law office in the region. One of the lawyer commercials for his prior practice has gained lots of recognition online, in part due to its memorable slogan “Change Your Pain to Rain.”

Wyoming

WE DO WYOMING BETTER

Williams Porter Day & Neville joins the firms on this list that emphasize a strong local connection in their legal marketing strategies with its confident slogan “We Do Wyoming Better.” The firm’s messaging reminds clients that it is known for offering high-quality legal representation with strong ties to the state and is focused on the interests that matter to people and businesses in Wyoming.

Final Thoughts: Why Do You Care?

By incorporating a slogan (or tagline or catchphrase) into your legal marketing efforts, you can strengthen your brand’s connection to potential clients, as well as stand out from your competitors. As you can see from this list, law firm slogans can range from fun and entertaining to serious, business-oriented tones. The message you choose is ultimately up to you. However, we recommend choosing a short, memorable message that aligns with your overall tone and messaging to preserve brand consistency.

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