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As we kick off 2024, it is time for another edition of our News and Notes From Google Local Services Ads, the series where we bring you info on the updates shared in the Google Partner newsletter that matter most for lawyers.
Google Local Services Ads (LSAs) allow lawyers to effectively showcase their practices at the top of the Google search engine results page (SERP), even before other paid ads and organic search results. LSAs also offer the opportunity to take advantage of the “Google Screened” designation, which boosts credibility and can create a competitive edge in the legal marketing space.
In order to maximize the opportunities available with LSAs, lawyers and legal marketers should keep an eye on the continuously evolving LSA landscape to ensure they are taking full advantage of all available features. The Justia Team also carefully monitors these changes and shares the latest insights from the Google Partner letter with all of you.
New: Impression Metrics Rolling Out in LSA Dashboard
Last month, Google started rolling out two new impression metrics in the reports section of the LSA dashboard: total ad impressions and absolute top impression rate.
Total ad impressions offers a glimpse into the number of times a lawyer’s ad has appeared anywhere in the search results page during a given period of time, while absolute top impression rate showcases the percentage of time the ad was shown as the number one LSA result (first result on the SERP).
Taking advantage of these new insights beginning now can help lawyers better evaluate their ad performance and maximize their investment throughout the year.
Final Thoughts: Why Do You Care?
Effectively evaluating your marketing strategy performance and adjusting accordingly helps maximize return on investment and achieve your practice-growth goals. Looking for help in ensuring your search engine marketing strategies are up to par? Explore our Justia Amplify PPC management services, or contact our team for a free consultation today.
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