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We’re back with our first edition of News & Notes on Google Local Services Ads of 2023! Check out this post for the latest information from the Google Partner newsletter that matters for lawyers.
Google Local Services Ads (LSAs) are a search engine marketing strategy that allows professional providers to take advantage of opportunities to appear in the Google-screened ads at the top of the search engine results page (SERP).
To most effectively leverage LSAs, lawyers and legal marketers need to also stay on top of the latest updates and tips. Luckily, Justia is here to help keep you informed with the latest updates from the Google Partner newsletter that directly impact the legal industry.
New: Booking Feature Launches for the Legal Vertical
Google LSAs appear at the top of the SERP, allowing you to connect better with high-value leads. In its most recent partner newsletter, Google has added the option for lawyers to equip their ads with direct consultation booking.
This means that your potential clients could book their consultation with you directly through your LSA! Lawyers looking to take advantage of this opportunity should sign up through Lead Connector, a Google-recommended provider that integrates this scheduling functionality with LSAs.
Reminder: Set Budget Wisely, as It Does Not Impact Rankings
Your Google LSA account only spends up to the budget amount you set. While your typical weekly spend may be lower than your maximum, your account can potentially continue to bring in leads up to the budget limit you’ve selected.
Recent reports indicate that some law firms have made the mistake of inflating budgets in an effort to rank better in the LSAs stripe. Thus, Google is reminding those taking advantage of LSAs to wisely set their budget at the actual maximum they are willing to spend, regardless of typical spend in a given week.
Final Thoughts: Why Do You Care?
Google’s Local Services Ads offer law firms the opportunity to better leverage search engine visibility to grow their practices. As LSAs continue to evolve, knowing the latest info can help your law firm continue to take full advantage of the opportunities presented by search engine advertising.
- News & Notes on Google Local Services Ads: November 2022
- News & Notes on Google Local Services Ads: October 2022
- News & Notes on Google Local Services Ads: September 2022