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We’re back with the Google Local Services Ads highlights from the most recent partner newsletter! Check out this post to learn more about the latest in Google LSAs shared directly with our team from Google.
Targeted marketing on the Google search engine results pages (SERP) can be one of the best ways to connect with high-value clients for your practice! When you have well-optimized Google LSAs (Local Services Ads), your practice has the opportunity to appear in sponsored, Google-screened listings before any other SERP content.
If you are running LSAs, or your firm is considering LSAs, staying in the know on the evolving trends in Google Search advertising plays a critical role in your overall success. At Justia, we are dedicated to helping lawyers achieve their goals and are helping you keep informed about LSAs with updates from the Google Partner newsletter that directly impact the legal vertical!
New: Single Professional LSAs Featured in Mobile Results
In the July edition of News & Notes on Google Local Services Ads, we shared the news that Google had recently begun testing single business LSAs in mobile search results. Now, Google has announced the end of the test with single business LSAs being fully launched!
Historically, LSAs employed a 2+ business rule that required two businesses in a given industry, also referred to as vertical, and location combination to have fully completed the onboarding process and be actively running LSAs for any LSA listings to be triggered in mobile search results. With this new single business LSA rule, single LSAs can be served in mobile search results!
This is good news for lawyers and law firms who are the first in their locale and practice areas to adopt LSAs, as their ad can start being shown in mobile search results and they can start receiving leads as soon as their listing is approved.
Notably, however, this change did not do away with 2+ listings on mobile. If there is more than one business in a given area that has completed onboarding, searchers will continue to see the traditional two listing ads on their mobile devices. Likewise, this change does not impact the desktop search results.
FYI: Google Help Center Article Updates
The Google Help Center offers various resources to help marketers more effectively market via the Google platform and troubleshoot common issues. Recently, Google launched additional help center articles directly targeting common errors and questions surrounding LSAs, including ways to improve LSA performance, how to edit business hours and service areas/job types, determining why LSAs may not be properly running, and creating links for LSA reviews.
Final Thoughts: Why Do You Care?
Google Local Services Ads offer lawyers the opportunity to create more well-rounded legal marketing strategies that target users with increased visibility in search engine results pages. As LSAs evolve and new changes are implemented, being up to date helps your law firm better optimize its ads to achieve its full potential!
Need help getting the most from Google Local Services Ads or other search engine advertising solutions? Our Justia Amplify team is here to help! Contact us today to learn more.
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